Case Study

Challenges

Client had robust, multi-channel

lead generation but was heavily

reliant on tele-sales to follow-up.

Very low conversion to sale from

free trial.

• Client was looking to shift from

single batch emails to automated,

multi-touch lead nurturing, but

had very limited internal creative

services resources

Tactics

• QuickPivot provided campaign

messaging and cadence strategy,

creative design and copy

• Content mapped to nurture stage,

per target audience group

• High-impact, mobile-friendly

creative concept developed

for early awareness messages,

with separate layout templates/

graphics designed for later nurture

messages

• A/B testing utilized to optimze

strategy in the long-term

Results 5% Average ncrease in email open and click rates

51% Average conversion to form submission from click

30% Engaged contacts downloaded 2 or more items

• Based on success metrics, campaign repurposed as welcome campaign for all new contacts to the database, including purchased lists, with automatic routing to job role-specific follow-up campaigns

Creative Design and CopywritingClient is the world leader for business and financial market news. It provides influential decision makers

in business, finance and government a competitive edge by connecting them to a dynamic network of

information, people and ideas. Its strength—quickly and accurately delivering data, news and analytics

through innovative technology—is at the core of everything it does. With more than 15,000 employees

in 192 locations, it delivers critical information in a world where information matter.

33 Arch Street, 9th Floor Boston, MA 02110

T: 617.880.4000F: 617.880.4001

www.quickpivot.com

About QuickPivot™ QuickPivot is the leader in real-time cross-channel marketing automation and services for B2B and B2C enterprises. QuickPivot delivers insight plus channels plus content in one marketing platform to enable marketers to listen, connect, learn, and adapt to the changing needs of customers. For more information, visit www.quickpivot.com, or call +1-617-880-4000, or email info@quickpivot.com.All content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.