quickflix strategic vision
DESCRIPTION
Presentation by Tim Parson (Quickflix) to SPAA 2010.TRANSCRIPT
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
“A new commercial distribution option"
Tim Parsons – SPAA Nov 2010
Hybrid Multiplatform Delivery
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
FACT: Launching a commercially
viable digital movie distributionbusiness is hard.
Failed Failed Failed
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
FACT: Legal digital download services for
movies + TV haven’t worked.
Steve Jobs: “Apple TV is a hobby”
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
FACT:Most consumers already have a
simple, accepted way to watch movies:
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Digital movie alternatives do looktoo expensive, or too much
like hard work.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
We aim to change this…
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
…as only a pure-play entertainment company with
60,000+ active subscribers can.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Customer acquisition, trialist conversion,
subscriber retention.
These things are hard.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
We get it.
We’re growing 20% per quarter,ARPUs above $17,
churn at lowest level ever.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
We know our subscribers.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
We will carefully transition ourexisting 60,000+ paying members
from
to…
+
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Brought to you by
...a multiplatform digital service
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Catchup TV services have proven that consumer broadband and
distribution networks are ready.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
The strategic model is clear, andtechnologies are proven at scale.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030
And demand is picking up. For DISCS!
StreamingReplacesDVD-by-mailover time
US: DVD-by-mailpeaks sometimein 2012-2014
ANZ DVD-by-mailprob. peaks later
Netflix: “DVD-by-mail shipments peaking soon”
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Time to accelerate growth of our core DVD/Blu-ray businessAND add digital to the mix.
+ +streaming
+streaming
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
No set-top boxes.
No lock-in contracts. No high upfront costs.
No ISP restrictions.
No waiting >>> streaming vod.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
SO what does this mean for
producers wanting to commercially
distribute digitally?
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Our priorities…
Audience acquisition, Audience conversion,
Audience retention.
…are the same as yours.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Quickflix knows its audience through member rentals & ratings.
They do like and watch interesting, independent Aussie TV + movies.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
In 2011, we’re doing VOD & SVOD deals for content.
Including Australian TV & movies.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
What if we ran an online movie festival featuring new Australian films on our platform?
We believe we can bring together audiences, sponsors & new films.
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QUICKFLIX.COM.AUENTERTAINMENT DELIVERED
Quickflix digital streaming.
Launching in 2011.