quick for windows 8
TRANSCRIPT
Linguistic background
Founder of Pureplexity – digital agency
Responsible for User Experience Design
External consultancy for Windows 8
Projects for Thomas Cook, Quick, Mercedes
Benz, … .
Windows 8 app based on the website with:
All products
A game
A competition
Restaurant Locator
An ordering system (to populate the fast lanes in the
restaurants)
A first design was already made.
A lot going on
No immediate
access to the
content
Target groups
mashed together
A lot going on
No immediate
access to the
content
Target groups
mashed together
Too much
clicking to
discover all the
burgers
Not integrated in
the Quick menu
WEB vs APP
Website
• Information
• Crowded
• Company-owned
Windows 8 app
• Interaction
• Focused
• Belongs to the user
• Needs to solve a problem / be useful
• Mobile use
A good consistent Experience
Define the goal of the app
Strategise the content
Analyse the website
Identify the brand
Connection to Social Media
CONTENT FIRST DO MORE WITH
LESS AUTHENTICALLY
DIGITAL WIN AS ONE LEVERAGE THE
BRAND
PRIDE IN CRAFTSMANSHIP
Products
Burgers, Clubs, salads, desserts, finger foods, fries, … .
Locator
All restaurants in France / Belgium
Facebook integration
Share contract or in-app?
Why sketching?
Focus on architecture
Focus on content strategy
Focus on functionality
Irrelevant
Relevant for
leveraging to
Win8
We need to
make it even
better!
Relevant for
leveraging to
Win8
Create
continuous
browsing
Create Quick
world experience
Relevant for
leveraging to
Win8
Part of the Quick
World
Many functions
on screen
CONTENT FIRST DO MORE WITH
LESS AUTHENTICALLY
DIGITAL WIN AS ONE LEVERAGE THE
BRAND
PRIDE IN CRAFTSMANSHIP
Products
Burgers, Clubs, salads, desserts, finger foods, fries, … .
Locator
All restaurants in France / Belgium
Facebook integration
Share contract or in-app?
Leslie Cottenjé
Baron Ruzettelaan 5 1.2
8310 Brugge
0472/833477
@Girlgeek_be