QUESTIONS FOR TARGET

AUDIENCE INTERVIEW

The following questions are the questions I

am going to ask a member of my primary

target audience when I give my interview. I

am going to ask 10 questions, of which 5

will be based on the magazine and the other

5 will be based on my ancillary tasks, the

billboard and website.

1. What kind of articles would you

expect to find in a regional lifestyle

magazine?

2. How could the magazine

portray its regional genre?

3. What would make you buy the

magazine at first glance?

4. What style of language or

dialogue would you expect to find

within the magazine?

5. Why would you personally choose

to buy this magazine over others

already on the market?

6. What content would you expect to

find on the magazines website and

billboard?

7. How could the billboard make

you want to buy the magazine?

8. Do you think the house style

should be reflected within the

billboard and website? If so, why?

9. What would make you interested

in the magazines website?

10. Would you be more likely to buy

the magazine or visit the website if

the magazine contained a plug (e.g.

advertising a competition or

discount)?