Audience Research Results

and Conclusions

Weekly Every 2 weeks Monthly Never0

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How often do you buy magazines?

1.How often do you buy magazines?

This has helped me to decide how often my magazine will come out. Even though the majority of people who filled in the questionnaire said they never buy magazines I have decided to bring out my magazine weekly as that was not far behind.

2.How much will you be willing to be spend?

No one said they would pay £4+ however more than half said they would pay £2-£3 so this is how much I'm going to sell my magazine for as it was the most common answer.

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15%

65%

20%

How much will you be willing to spend?

£1-£2 £2-£3 £3-£4 £4+

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30%

What is your favourite colour?Turqoise blue Purple PinkGreen Orange Red

3.What is your favourite colour?

For this question I gave the people who completed my questionnaire a space to write there favourite colours down. They could write more than one answer for this so I have a wider variety of colours. The most favourite colour was red and the least was turquoise and orange. Therefore I will have the colour blue on my magazine.

4.What colours do you associate with dance music?

The colour that people most associate with dance music is green. However not that many associate the colour purple and neon and also red. Blue, pink, orange and yellow were also popular so I will try to include them on my magazine front cover contents Page and double page spread.

Green

Blue

Pink

Orange

Purple

Yellow

Neon lights

Red

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What colours do you associate with dance music?

5. What 3 words would you associate with dance music.

The word that most people chose was ‘loud’. The next ones down were‘Dance’ ‘Dj’ ‘Rave’ and ‘Bright’ . From these results I have decided to name the title of my magazine Louder to relate to the magazine genre may also include the other words that weren't far behind to intrigue the target audience.

Loud

Neon

Dancin

gDan

ceHap

pybea

t Dj

BounceLig

htsDrin

kBass Fa

strav

eBea

msBrig

ht

JumpyClubs

Tech

no0

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What 3 words would you associate with dance music?

6. Who is your favourite DJ?

For this question there were two Dj’s that people had wrote down the most thesewere David Guetta and Afrojack. Therefore I will include these names on my front Cover.

35%

35%

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5%

10%

5%

Who is your favourite Dj?David Guetta Afrojack Steve angelloAvicci Laidback Luke Swedish House Mafia

10%

70%

15%

5%

Where is your favourite clubbing destina-tion?

Malia Ibiza Liverpool Creamfields

7. Where is your favourite clubbing destination

For this question Ibiza seemed to be the most favourite clubbing destination. Therefore I will put special features on this place and gig shots. However the others didn't seem to be that high of a percentage so I may not do any features of them.

8.What is your favourite nightclub?

Peoples most favourite club was amnesia which is located in Ibiza with Space and Pacha not far behind which are also located in Ibiza. Garlands and nation seemed to be the most popular nightclub in Liverpool which is more local.

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AmnesiaSp

ace

Nation(cr

eam)

Garlan

dsPac

ha

What is your favourite nightclub?

9. On a scale of 1 to 5, with 5 being alot and 1 being dislike alot, please rate following aspects of a magazine.

5%5%

15%

75%

Photographs

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10%

65%

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10%

Headlines

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65%

15%

10%

Articles

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20%

35%

30%

Artists

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5%10%

25%60%

Colour

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5%

15%

30%35%

15%

Interview

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30%

30%

40%

Reviews

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15%

85%

Gig guides

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30%15%

20%

10%

Articles on new music

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Overall the peoples most favourite aspects of a magazine were the gig guides following these results I will make sure I include a gig guide on my front cover or contents page. For the headlines most of the votes were average this was also the same for the articles with the same percentage at 65%. Alot of people chose the number 4 for the artists type so I will include famous artists names on the front cover of my magazine to intrigue readers. 60% chose 5 for colour therefore I will make sure to use the most popular colours throughout the production. The interviews most people chose 3 and 4 which is just average. The majority of people chose 5 for reviews so i will make sure a advertise a gig on my cover or contents page. For the last aspect not that many people said they would want articles on new music therefore i may not include this in my magazine