QUESTIONNAIRE

Mandalsa ThamanBBA (2011-14)

SCMS-UG

TITLE

To Study the significance of Retail Merchandising in Vardhman Hand Knitting YarnOBJECTIVES

1. To study various alternatives of a Good product display with maximum storage capacity

2. To encourage impulse buying by improving the aesthetic appeal of the retail outlet.

QUESTIONNAIRE

You are required to comment on the following illustrations on given parameters

A. Criss-Cross Display

1. Storage capacity

2. Aesthetic appeal

3. Impulse Buying

4. Easy stacking

You are required to comment on the following illustrations on given parameters

B. Double Door Portable Display

1. Storage capacity

2. Aesthetic appeal

3. Impulse Buying

4. Easy stacking

You are required to comment on the following illustrations on given parameters

C. Three Dimensional Display

1. Storage capacity

2. Aesthetic appeal

3. Impulse Buying

4. Easy stacking

You are required to comment on the following illustrations on given parameters

D. Transparent Drawer Display

1. Storage capacity

2. Aesthetic appeal

3. Impulse Buying

4. Easy stacking

StatementCompletely AgreePartially AgreeNeutralPartially DisagreeCompletely Disagree

Storage Capacity

Aesthetic appeal

Impulse Buying

Easy stacking

StatementCompletely AgreePartially AgreeNeutralPartially DisagreeCompletely Disagree

Sample shade range

Convenient to touch and feel

Less maintenanace

Portable and less space occupying