Question 3Question 3What kind of media institution What kind of media institution might distribute your media might distribute your media

product and why?product and why?

OVERVIEWOVERVIEW

Media institutions and publishing Media institutions and publishing companies companies

IPC MediaIPC Media Bauer Media GroupBauer Media Group EMAP International LimitedEMAP International Limited

IPC MediaIPC Media IPC Media LtdIPC Media Ltd (formerly (formerly International International

Publishing CorporationPublishing Corporation ), a wholly owned ), a wholly owned subsidiary of Time Inc., is a consumer subsidiary of Time Inc., is a consumer magazine and digital publisher in the United magazine and digital publisher in the United Kingdom, with a large portfolio selling over Kingdom, with a large portfolio selling over 350 million copies each year . 350 million copies each year .

IPC Media groups its current titles under IPC Media groups its current titles under three magazine divisions each focusing on a three magazine divisions each focusing on a core audience.core audience.

IPC mainly aims at female audience. IPC mainly aims at female audience.

Bauer Media GroupBauer Media Group Bauer Media GroupBauer Media Group is a multinational is a multinational

media company headquartered in media company headquartered in Hamburg, Germany which operates in 16 Hamburg, Germany which operates in 16 countries worldwide. countries worldwide.

Worldwide circulation of Bauer Media Worldwide circulation of Bauer Media Group’s magazine titles amounts to 38 Group’s magazine titles amounts to 38 million magazines a week.million magazines a week.

Two popular music magazines published Two popular music magazines published by Bauer Media group are by Bauer Media group are QQ and and Kerrang!.Kerrang!.

EMAP International LimitedEMAP International Limited EMAP International Limited (now known EMAP International Limited (now known

as Top Right Group) is a British media as Top Right Group) is a British media company, specialising in the production of company, specialising in the production of business-to-business magazines, and the business-to-business magazines, and the organisation of business events and organisation of business events and conferences.conferences.

EMAP stands for ‘East Midland Allied EMAP stands for ‘East Midland Allied Press’.Press’.

EMAP has 20 magazines in its business-EMAP has 20 magazines in its business-to business portfolio.to business portfolio.

What media What media institution might institution might distribute distribute SoulSoul??

Being targeted a wide range of audience, Being targeted a wide range of audience, SoulSoul can be distributed by all three can be distributed by all three institutions above. However, as IPC institutions above. However, as IPC mainly aims at female audience, Bauer mainly aims at female audience, Bauer Media Group and EMAP International Media Group and EMAP International Limited are more likely to be considered.Limited are more likely to be considered.

Despite appealing to a large number of Despite appealing to a large number of audience, today EMAP does not audience, today EMAP does not concentrate on publishing music but concentrate on publishing music but business magazines. In the past it was the business magazines. In the past it was the publisher for the popular magazine Smash publisher for the popular magazine Smash Hits.Hits.

Bauer Media Group now possesses two of Bauer Media Group now possesses two of the best-selling music magazines in the UK, the best-selling music magazines in the UK, which are which are QQ and and Kerrang!.Kerrang!. As having As having mentioned in the previous question, mentioned in the previous question, SoulSoul is is specially inspired by specially inspired by QQ and follows both and follows both QQ and and Kerrang!Kerrang! in several ways. in several ways.

Moreover, as a magazine of a popular Moreover, as a magazine of a popular music genre, R&B, music genre, R&B, SoulSoul should be known should be known and read by not only the British but people and read by not only the British but people from other countries. Bauer Media Group is from other countries. Bauer Media Group is currently operating in 16 countries currently operating in 16 countries worldwide, therefore, it seems to be the worldwide, therefore, it seems to be the most suitable institution.most suitable institution.

Bauer Media Group now possesses two of Bauer Media Group now possesses two of the best-selling music magazines in the UK, the best-selling music magazines in the UK, which are which are QQ and and Kerrang!.Kerrang!. As having As having mentioned in the previous question, mentioned in the previous question, SoulSoul is is specially inspired by specially inspired by QQ and follows both and follows both QQ and and Kerrang!Kerrang! in several ways. in several ways.

Moreover, as a magazine of a popular Moreover, as a magazine of a popular music genre, R&B, music genre, R&B, SoulSoul should be known should be known and read by not only the British but people and read by not only the British but people from other countries. Bauer Media Group is from other countries. Bauer Media Group is currently operating in 16 countries currently operating in 16 countries worldwide, therefore, it seems to be the worldwide, therefore, it seems to be the most suitable institution.most suitable institution.