How did you attract/address your audience?

Evaluation Question 5

• My main target audience is rowers, athletes and people who enjoy sports.

• The name of the product is the first attraction to my target audience as it straight away directs the product at rowers

• The theme of sports throughout the film will hopefully attract people who are interested and enjoy sports

• The product should attract to all athletes as they should be interested in other sports, and they could relate to the constant training.

• The weights scene in the gym should attract to people who go to the gym as they can also relate the character and his training.

• It could attract to other social groups through the popular music in the copyrighted version of the product.

• I tried to create moments that would draw the audience in

• For example the alarm clock going off and that we do not see the characters face clearly

• In this shot we see the alarm clock going off from this we see that the action is about to begin and the music starting at this point draws us in to the scene

• I tried to hide the characters face throughout the opening as I wanted to create a sense of mystery behind the character, as if I am holding something back from the character. I did this like Indiana Jones where they do not show Indiana's face until near the end of the opening sequence