How did you attract/address your audience?

Evaluation Question 5

• My main target audience is rowers, athletes and people who enjoy sports.

• The name of the product is the first attraction to my target audience as it straight away directs the product at rowers

• The theme of sports throughout the film will hopefully attract people who are interested and enjoy sports

• The product should attract to all athletes as they should be interested in other sports, and they could relate to the constant training.

• The weights scene in the gym should attract to people who go to the gym as they can also relate the character and his training.

• It could attract to other social groups through the popular music in the copyrighted version of the product.