QUESTION 3WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE

FEEDBACK.

WHY I USED FEEDBACK • I LEARNT FROM LAST YEAR THAT AUDIENCE FEEDBACK IS ESSENTIAL FOR

PROGRESSION AND LETS YOU KNOW WHAT OTHER PEOPLE THINK ABOUT YOUR PRODUCTS.

WHAT TECHNIQUES I USED

FOR MY FEEDBACK I USE TWO DIFFERENT TECHNIQUES

- PEER / CLASS FEEDBACK

THIS INVOLVED SET QUESTIONS FOR PEOPLE TO ANSWER ABOUT MY MUSIC VIDEO

- FOCUS GROUP

THIS INVOLVED A SMALL GROUP OF PEOPLE WHO LOOKED AT MY MUSIC VIDEO AND BOTH ANCILLARY PRODUCTS. I USED SOME SET QUESTIONS WHERE THE GROUP WOULD SAY THEIR VIEWS AND DISCUSS THEM.

STRENGTHS AND WEAKNESSES OF PEER / CLASS FEEDBACK

PEER / CLASS FEEDBACK - I FELT THIS FEEDBACK WAS REALLY USEFUL. ALTHOUGH THIS FEEDBACK WAS JUST

FOR THE MUSIC VIDEO, THE QUESTIONS REALLY HELPED ME WITH THE PROGRESS OF MY MUSIC VIDEO.

- I WASN’T AROUND WHEN THE FEEDBACK WAS BEING FILLED IN BECAUSE THE VIEWERS WOULD WATCH THE VIDEO, AND TYPE UP ON MY COMPUTER THEIR ANSWERS. BECAUSE OF THIS, I FELT THE FEEDBACK WAS EVEN MORE USEFUL BECAUSE IT MEANT PEOPLE COULD BE TOTALLY HONEST ABOUT THEIR ANSWERS AND VIEWS AS I WASN’T THEIR. IT ALSO MEANT THAT THE ANSWERS WERE ANNOYNOMOUS.

- THE ANSWERS I GOT BACK WERE SENSIBLE AND STRUCTURED AND ALLOWED ME TO MAKE THE APPROPRIATE CHANGES THAT THEY THOUGHT WAS NEEDED. OBVIOUSLY IF I DIDN’T AGREE WITH A CHANGE I WOULD HAVE HAD TO DO MORE FEEDBACK.

Here, it shows what the main areas for improvement were that the views thought should be changed. I definitely agreed, and I changed this on my music video so the ending was longer and the music and visuals didn’t finish so quickly.

STRENGTHS AND WEAKNESSES OF MY FOCUS GROUP

- FOR MY FOCUS GROUP, I SET A TIME AND A DAY FOR FOUR PEOPLE TO HELP ME OUT.

- IT CONSISTED OF FOUR PEOPLE WHO HAD NOT WATCHED MY VIDEO OR LOOKED AT MY ANCILLARY PRODUCTS BEFORE. FIRST I GOT THEM TO WATCH MY MUSIC VIDEO, AND THEN I SHOWED THEM MY ANCILLARY PRODUCTS, PRINTED OFF SO THEY COULD SEE ALL THREE PRODUCTS AT ONCE, MAKING IT EASIER TO COMPARE.

- I FELT THE FOCUS GROUP WASN’T AS HELPFUL AS I WOULD HAVE HOPED. THE PROCESS WAS LESS STRUCTURED TO ALLOW FOR DISCUSSION, BUT I FELT THE VIEWS DIDN’T WANT TO SAY THEIR OPINIONS OUTLOUD.

- THE GOOD THINGS ABOUT THE FOUS GROUP WAS THAT I WAS ACTUALLY ABLE TO SHOW THEM MY PRODUCTS. E.G. IF I HAD DONE A SURVEY, BEING ABLE TO ACTUALLY HOLD TO COMPARE MY PRODUCTS WOULD HAVE BEEN A LOT HARDER TO DO. IT WAS ALSO A QUICK PROCESS SO IT DIDN’T TAKE UP MUCH TIME.

THESE ARE THE QUESTIONS I USED FOR MY FOCUS GROUP. ALTHOUGH THE PROCESS WAS MEANT TO BE LESS STRUCTURED, I STILL HAD TO ASK QUESTIONS TO GET THE DISCUSSION GOING.THE RESULT OF THE FEEDBACK IN BULLET POINTS:1.) DID YOU ENJOY THE VIDEO. IF SO, WHAT DID YOU LIKE?- THE COLOURS LOOKED NICE- MAINLY THE SUN AND THE LENS FLARES2.) WHAT DO YOU THINK COULD APPEAR MORE IN THE VIDEO?- MORE SHOTS OF NATURE3.) WHAT DIDN’T YOU LIKE / WHAT COULD BE IMPROVED? - THE MUSIC FADE OUT SHOULD BE FASTER AND TOOK TOO LONG TO FINISH

1.) WHAT DID YOU LIKE ABOUT THE DIGIPAK?- THE PHOTOGRAPHS LOOKS GOOD- FITTED THE GENRE AND THEME2.) WHAT DID YOU LIKE ABOUT THE ADVERT- BOLD WRITING- STANDS OUT AND EYE CATCHING3.) CAN YOU SEE A HOUSE STYLE BETWEEN THE ANCILLARY PRODUCTS AND THE MUSIC VIDEO?- YES, THE TEXT AND COLOURS BOTH MATCH4.) WHAT DO YOU THINK COULD BE IMPROVED ABOUT BOTH THE DIGIPAK AND ADVERT?- TRACK LIST COULD BE LESS SIMPLE AND MAYBE A PHOTO ADDED.

WHAT HAVE I GAINED?• THE MAIN THING I LEARNT FROM GETTING FEEDBACK IS REALLY HOW IMPORTANT IT IS. HAVING

LOOKED BACK AT MY RESEARCH, I FEEL LIKE I SHOULD HAVE DONE MORE AND ALTHOUGH I FELT A SURVEY WOULD BE HARD TO SHOW MY PRODUCTS, IT STILL WOULD HAVE BEEN USEFUL TO GET AS MUCH FEEDBACK AND VIEWS FROM AS MANY DIFFERENT PEOPLE I COULD.

• IT HELPED ME TO CHANGE PART OF MY MUSIC VIDEO AND ANCILLARY PRODUCTS THAT MAYBE I DIDN’T NOTICE WERE BAD BEFORE, OR THAT THE GENERAL VIEW WAS MORE IMPORTANT THAN JUST MY OWN.

• THE FEEDBACK HELPED ME CHOOSE WHAT MAGAZINE ADVERT TO USE. THIS REALLY DID HELP ME BECAUSE I REALLY DIDN’T KNOW WHICH ONE TO YOU, AND IF I HADNT GOT FEEDBACK, I WOULD HAVE STILL USED THE ORIGINAL ADVERT THAT REALLY DIDN’T MATCH WITH ANYTHING.