Question 1 - Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media

products?

Kate Gardner

For our narrative we decided to use a storyline continuously throughout which supports voyeurism; this was mainly shown in both of our bridge shots, due to us slowing down the pace of the footage it made us able to produce voyeuristic features. Britney spears was our main artist we looked at for this, in her ‘Baby one more time’ music video, we came close to this image by having two other girls behind me as if we were a group of school girls having a casual walk to school. We also used Fergie’s music video ‘Glamorous’ to get a sense of how the artist presents herself, this is shown in many of her songs.

Our digipac is the main thing out of everything that challenges the conventions of the pop genre. This is shown by the way the backgrounds are the same throughout all of our digipac and magazine advert; doing this we felt it all fitted more into the R&B music and not so much the pop genre of Fergie’s general music. Choosing the title of our album we took the title from the famous film ‘Rebel Without A Cause’ we felt that if we dropped the ‘A’ in the title it would sounds a lot better and wouldn’t be copyright of the film by James Dean. When looking at many pop albums you will notice that the title name is genuinely a name of a song.

To keep with the theme of our digipac we decided to keep the graffiti as the image the buyers see when they think of the album, we also chose this so that it was. We decided to look at ‘raunch’ culture in our lesson and saw that many pop artist show off certain parts of their bodies; for example legs, we looked at many of Miley Cyrus’ new music videos and how they are quite explicit; this helped us see what was over the top and what was suitable. We also looked at some of Fergie’s music videos from the past which some were quite open with the way she looked. We decided to use the ‘Oh Snap’ t-shirts so that it refers back to our music video and the debut track on our CD.

Our text in our music video challenges the conventions of pop genre as you’d normally see text in R&B music videos such as ‘Blurred Lines’ by Robin Thicke.