Quest Conference | 1st March 2012

A PROGRAMME OF INTERVENTION FOR THE RISING OBESITY EPIDEMIC IN THE COMMUNITY

Quest Conference | 1st March 2012

Obesity in the UK

» Men 24% in 2004 (up from 13% in 1993)» Women 24% in 2004 (up from 16% in

1993)» Estimated that in 2010, 28% of women

and 33% of men in the UK officially obese

Source: Tackling Obesity – Foresight Report, 2007

Quest Conference | 1st March 2012

The Stark Facts

» 11 million more obese adults in the UK by 2030

» Total of 26 million people, that’s 40% of the population

» This will create an additional ♦ 6 to 8½ million cases of diabetes♦ 5.7 to 7.3 million cases of heart disease and

stroke♦ Half a million cases of cancer

Source: The Lancet, Volume 378, Issue 9793, Pages 815 - 825, 27 August 2011

Quest Conference | 1st March 2012

Obesity – The Global Pandemic

World Health Organisation (WHO) says that 65% of the World’s population lives in countries where overweight and obesity kills more people than underweight

Source: BBC Health 27th August 2011

Quest Conference | 1st March 2012

The Cost of Obesity in the UK

» Obesity costs the NHS at least £500m a year

» And the wider economy more than £2bn a year

» By 2030, the Obesity prediction is that the direct NHS costs will exceed £2bn per year

Source: National Audit Office 2011 Source: The Lancet, Volume 378, Issue 9793, Pages 815 - 825, 27 August 2011

Quest Conference | 1st March 2012

Is Our Industry Having a Positive Impact ?

How many facilities are equipped to deal with the obese population…… physically and mentally?

Do you have the means to engage with the obese population?

“We shall build it and they shall come” – The Obese won’t & don’t

Quest Conference | 1st March 2012

Engaging With Your Client

» Why do traditional marketing techniques fail to reach out to this market?

» Are they ready for your facility – is their a pathway for them?

» Do they require or deserve something tailored?

Quest Conference | 1st March 2012

Meet them where they are at…

» Wherever they are comfortable» At Home» The Church Hall

Quest Conference | 1st March 2012

Outreach – do you fulfill your social responsibility?

» Chance to develop trust, rapport & confidence “in their backyard”

» Introduce exercise – specifically for them > Life Fitness Circuit Series – perfect fit> Mobile fitness> Stepping stone to Leisure Facilities

Quest Conference | 1st March 2012

21 day programme is supported by Weight Loss Guru dotcom

»Video Resources»Structured Programme

»Community Blogs» Pete’s Blog

»User Journals

»These pages can be gym branded

Quest Conference | 1st March 2012

It’s the support and simplicity that makes

it special?

Quest Conference | 1st March 2012

9 Simple Tools – that get Results

»3 Nutritional Tools

»3 Exercise Tools

»3 Behavioural Tools

Quest Conference | 1st March 2012

It’s different and it works

» No rules just tools» No counting calories» Simple structured programme» Combines online resources and video

content» 24/7 online support » Builds confidence and self belief» A growing social network of support

Quest Conference | 1st March 2012

CASE STUDY» Sample Size 124

participants» Average Weight Loss 8.4lbs» Average Inch Loss 7.4 Inches» Average Inch Loss @ waist 2.4 inches» Average increase in activity/week 2.3

Freedom Leisure Trust, Hailsham, East SussexGroup lead by WLG trained instructor

Quest Conference | 1st March 2012

Affiliate License

» No financial Outlay – No Risk» Profit Share – sales price to be

determined» Co-branded web page» Activation tokens unique to each club» Monthly tracking and activation report » Presentations & workshop by Pete Cohen

Thank youThank you

Any questions?Any questions?