quesionnaire on energy drinks

8/19/2019 Quesionnaire on Energy Drinks

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Sports and Energy Drinks Questionnaire

1. What is your gender?

Male

Female

2. What is your profession?

Student

Uniersity Student

!"#e $orker

%lue #ollar $orker

!thers&

'dditional (omments

).What age group do you fall into?1)*1+

1,*2-

2*)/

)1*)0

)+ and aoe

-. Do ou Use sports3energy drinks?

es

4o

. When 5 mention sports3energy drinks6 $hat is the %7'4D 4'ME that F57S8

#omes to mind?

0. What other %7'4D 4'MES #ome to mind?

+. !f the follo$ing rands6 sele#t all you hae heard of..

'll Sport

Monster

9itamin Water

:atorade



7o#kstar

7ed %ull

;o$erade

,. Whi#h format do you pur#hase sports3energy drinks?

Single %ottles

Multiple %ottles <0 pa#k=

Multiple %ottles <2- pa#k=

;o$der Form!ther <please spe#ify=

>. o$ often do you pur#hase sports3energy drinks?

!n#e a $eek

2* times a $eek

0*> times a $eek

1/@ times a $eek

1/. For $hat a#tiities $ould you use a sports3energy drink for?<4ame all that

apply=

EAer#ising at the gym

;laying #ompetetie sports

;laying re#reational sports

8o Buen#h your thirst

Ceisurely #onsumption

!ther <please spe#ify=

11. 8he follo$ing are statements others hae gien as reasons for using



sports3energy drinks. ;lease indi#ate your position on ea#h statement if you

agree or disagree.

Strongly Agree Agree Neutral Disagree

Strongly Disagree

%rand is an important fa#tor in my pur#hase de#ision making

5 understand $hat ele#trolytes are and $hat they do for me

5 enoy keeping t

Flaor ariety is important to me

8aste is the most important fa#tor

'thlete endorsements en#ourage my pur#hasing de#isions

8he appearan#e of my sports3energy drinksG pa#kaging is important to me

5 do not #onsider myself a#tie Strongly 'gree

5 #annot identify $ith sports3energy drinks

12. !ut of these sports3energy drink features6 sele#t the importan#e ea#h

statement has for you. Very Important Important Neutral Unimportant

5t Buen#hes my thirst

5t makes me feel refreshed

5t has lo$ #alories

5t has a great taste

5t makes me feel alert and3or a$ake

5t repleneshes my ele#trolytes

5t makes me feel healthy



5t makes me feel healthy 9ery 5mportant

1). o$ often do you #onsume 7ed %ull?

Eeryday!n#e or t$i#e a $eek

!n#e a month

7arely

1-. Where do you usually uy 7ed %ull?

(onenient Store

Supermarket

Wholesaler

9ending Ma#hine

!thers&

1. What do you think aout the adertisements of Energy Drinks you hae

seen?

ae not seen any

!kay

(ould improe&

10. What do you think aout the pri#e of Energy Drinks?

Hust 7ight

8oo eApensie

Willing to pay more

1+.5f you #ould6 $hat is one thing you $ould #hange aout Energy Drinks?

Flaor

;a#kaging

Design

Slogan

quesionnaire on energy drinks

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