In Association With IBRC

(www.facebook.com/ibrc2010)

Qüestionari de Negoci A Business Quiz

Quizmasters: Biswajit Panda & Ashish Thakur Date: October 11, 2014

Sponsored By: Pandora Services ( A Fictional Company founded by Panda)

Rounds

Prelims

Prelims’ Answers

Infinite Bounce/Pounce

Prelims…

Rules

• 20 questions.

• +1 for every correct answer.

• No negative marking.

• Question number 5, 10, 15 & 20 are star marked. They will be used for tie-breaking.

1.

• X started Project Sunlight, which is a 2 minute shower show challenge which asks people to conserve water by taking bath before the song is over. Identify X?

Hindustan Unilever

2.

• “Jab Dard Kicks In, Dard ko Karo Kick” is the tagline for which brand? Heavily promoted in Salman’s film Kick.

Nise Gel from Dr Reddy’s Labs

3.

• On June 25, 1975, Indira Gandhi imposed Emergency. After the Emergency was withdrawn, elections followed. In 1977, Janta Party came to power. George Fernandez asked Coca Cola to leave India. Govt of India launched a cola through Modern Foods. Janta Party MP HV Kamath gave the name X to commemorate the party win?

Double Seven

4.

• Name the video game character which is the inspiration behind the LG’s Logo?

Pacman

5*.

Looking for a nick name.

• Philip Morris

• RJR Tobacco Company

• U.S. Tobacco Company

• Lorillard Tobacco

• Brown & Williamson Tobacco Company

• Liggett Group

• American Tobacco Company

Seven Dwarfs

6. • He was the third president of the union formed in

1920. During his tenure, he fought with the management to appoint more Indians in key positions. In a letter written to the then TATA Steel Chairman N B Saklatvala on Nov 2, 1928, he said “One of the most important problems before the company is that it lacks senior officials from India. I have no doubt that if you go ahead with your policy of Indianisation of Tata Steel, you will be able to ingratiate yourself with your Indian employee, you countrymen as well as with public leaders of shades of opinion” Who was he?

Netaji Subhas Chandra Bose

7. This is a diagram of a patent awarded to Amazon. What is

this the patent for?

Anticipatory Shipping

8.

• Dial soap which originated in 1948 was originally an off shoot of Chicago based meat processor Armour & Company and was America’s first X soap. Identify X?

Fragrance Soap

9.

• Its various names around the world are Brush or Ice-shaver, Tortoise, Navel, Little Cockroach, Frog Little flea. It also appeared in the Pixar’s Movie “Cars” in form of bugs. Identify the car?

Volkswagen Beetle

10*.

• Binaca Geet Mala, a popular radio programme of Hindi film song hosted by Ameen Sayani for a long time was sponsored by Hindustan Ciba Geigy Limited. It moved from Radio Ceylon to Vividh Bharati of All India Radio. Which comapany was the final sponsor of this legendary radio show before the program was taken off the air?

Colgate Palmolive India Ltd.

11.

• Antrix Corporation Limited is the marketing arm of which Indian organization?

ISRO

12.

• “The Game Changer” is a book on IPL. Name of the Controversial author of this book.

“Fake IPL Player” The Anonymous Writer

13.

• “Beyond The Last Blue Mountain” a book by R.M. Lala is an autobiography of X.

JRD TATA

14.

• It was founded by Niain Mathia in 1887, and managed by M George. It started first exclusive English FM Radio service in Tamil Nadu but known for their association with Gold. Identify this business group?

The Muthoot Group

15*.

• Headquartered in Singapore, X is the largest sports marketing, event management and media company in Asia. In partnership with Sony Corporation, the group was awarded the global media rights for Indian Premier league (IPL). Id X?

World Sport Group

16.

• To which website will you be directed to if you go to “Relentless.com” on the browser?

Amazon

17.

• X, is a Danish pharmaceutical which formerly held the only license to manufacture pentobarbital in the US. The drug has been chosen as a substitute for sodium thiopental in the three drug cocktail used for execution by lethal injection in the nation. After having a problem with the “end user agreement”, X decided to stop supplying Nembutal (which uses pentobarbital) to US prisons. X divested a portfolio of the products including Nembutal to Akorn Inc. As part of the agreement, Akorn committed to continue with X’s restricted distribution. ID X?

Lundbeck

18.

• The old logo was a bright red cube. The word _____ was made to appear dominant on the logo. The font used for _____ is called SLURRY. The font looks as though the letters have congealed or coagulated out of liquid. In the new logo the bright red cube was replaced with a Dialogue box. The logo of which company is being described here?

19.

• Which famous international icon was asked to be the brand ambassador of Indian Railways in 2011?

Daniel Craig

20*.

• Identify the company.

Texas Instruments

Infinite Bounce…

Rules

• +15/-5 on pounce.

• +10 on Infinite Bounce.

• For the first 15 question IB will go clockwise, for the rest 15 counterclockwise.

1. • What were these advertisements for?

2.

• This was used by NASA to help insure the successful launch of the Apollo 8 spacecraft in 1968. The rocket had a rubber strip holding together a covering that protected a measuring instrument. NASA needed a means to insure that the rubber strip could slide off freely during the rocket’s launch. A NASA engineer used some of this that he brought in from home. It did the job so well that he planned to use it on all subsequent Apollo launches. What did he use?

3.

• X is an international crowdfunding site founded by Danae Ringelmann, Slava Rubin, and Eric Schell in 2008. Its headquarters are in San Francisco, California. The site was founded in 2008 and was one of the first sites to offer crowd funding. X allows people to solicit funds for an idea, charity or start-up business. The site’s goal is to empower anyone that has an idea to be able to raise the funds and amplify their goal.

4.

This is an example of a "yantra", a diagram considered to have special symbolisms and powers in Eastern traditions. This served as the inspiration for a new symbol, an 8-pointed star, along with a brand name in Asia that stands for something without limits. What from the world of travel is this, which was unveiled in August 2014?

"Vistara", the new airline by the Tata group and Singapore Airlines.

5.

• X is a perennial classic of political literature written by Charles Higham which remains the only book to document the trading of the American financial establishment with Hitler's Germany in World War II, from Pearl Harbor to V-E Day. Ford supplied tanks to Hitler, the Chase Bank financed the Nazi's in Paris, ITT built rocket bombs for Goering and Standard Oil fueled U-boats in the Atlantic.

6.

The Spanish clothes’ maker Zara had to withdraw this children's t-shirt after several people took umbrage with its design. What was the reason for the controversy?

The yellow star was similar to the one that the Nazis forced Jews to wear in Europe during their regime

7.

• This experiment had its origin in a litigation. The principle parties in this suit were the General Electric & Western Electric Companies. General Electric had applied for a basic patent on a three-electrode vacuum tube that was similar to a design owned already by Western Electric. It was the contention of GE that theirs was a high-vacuum tube, whereas WE tube required appreciable air for its operation. WE hoped to refute this by gathering experimental evidence on the effects of positive-ion bombardment on oxide surfaces. The work was started by X under Y’s direction at WE Laboratories. The GE’s claim was disproved, and the suit was eventually decide in WE’s favour. ID the experiment.

Davisson–Germer Experiment

8.

• Connect (exhaustive list).

Official Sponsors of ICC Player Rankings

9.

• First logo of a company that turned 125 recently. Identify

Nintendo

10.

• Silk Road is an online black market. It was operated as a Tor hidden service, such that online users are able to browse it anonymously and securely without potential traffic monitoring. In June 2011, Gawker published an article about the site,[which led to "Internet buzz "and an increase in website traffic. This was sometimes called the "Amazon.com of _____ or the eBay for _____. What commodity is sold here?

ILLEGAL Drugs

11.

• ID the company.

12.

• X Institute for Theoretical Physics at UC, Santa Barbara • X Institute for Systems Neuroscience at the Norwegian

University of Science and Technology • X Nanoscience Institute at the California Institute of

Technology • X Institute for Cosmology at the University of Cambridge • The X Institute for Astrophysics and Space Research at MIT • X Institute for Particle Astrophysics and Cosmology at

Stanford These are some of the research institutes established by The X Foundation. Identify X.

The Kavli Foundation was established in December 2000 by

its founder and benefactor, Fred Kavli, a Norwegian business leader and philanthropist. He had founded

the Kavlico Corporation in 1957. In 2000, he sold Kavlico for $345 million to C-Mac Industries Inc. Kavlico is today owned

by the French company Schneider Electric.

13.

• X is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. It is headquartered in Y, North Rhine-Westphalia, Germany and well known for its original brand of Z. X's primary areas of business include human and veterinary pharmaceuticals; consumer healthcare products; agricultural chemicals and biotechnology products; and high value polymers. In 1904, the company founded the sports club TuS 04 which is now know as X Y. Identify X, Y & Z.

X → Bayer AG Y → Leverkusen

Z → Aspirin

14. • An advertisement of 1975. ID the Indian company.

Bombay Dyeing

15.

• Which company will not renew a promotional contract with Royal Dutch Shell following pressure from environmental group Greenpeace? Greenpeace has been campaigning against Arctic drilling by oil companies such as Shell and has accused X of associating with "bad company". Greenpeace said Shell has been using X to build brand loyalty with millions of children who are the "next generation of consumers".

Lego

16.

• X is a French racquet manufacturer which began making strings for players in 1875. Founded by Pierre X in Lyon, X originally made strings for musical instruments and sausage cases from animal intestines.

• Its move into tennis came after one of the pioneers of the modern game, Walter Clopton Wingfield, approached X to make natural gut strings for a new sport he called "sphairistrike" (Greek for ball game). In 1925 Rene Lacoste won the French Open using a racquet strung with X strings. Since then X strings have won at least one Grand Slam title every year.

17.

• This drink originated in Nazi Germany in 1941, during the second World War due to a trade embargo. The new product created for the German market, used only ingredients available in Germany at the time, including whey and pomace – the "leftovers of leftovers“. The name was the result of a brief brainstorming session, which started with Max Keith exhorting his team to "use their imagination“.

18.

• Gideon Gono started his career as a tea boy and rose to become the Governor of the Reserve Bank in his country. He was awarded the Ig Nobel Prize for mathematics in 2009 "for giving people a simple, everyday way to cope with a wide range of numbers, from very small to very big". What did Gono do to get this mention?

Gideon Gono, governor of Zimbabwe's Reserve Bank, had his bank print notes with denominations ranging

from one cent to one hundred trillion dollars.

19.

• If Vaisravana in Buddhism & Sarvanubhuti in Jainism, what’s the Sanskrit equivalent?

Kubera (Lord of Wealth)

20.

• The Wall Street Journal coined a term which means inducing a person to disclose his personal and intimate details publically by establishing a rapport with him. This term is coined after the name of a celebrity. Identify the term/celebrity.

Oprahfication

21.

• Identify the organization from its logo

Formerly known as Rugmark, it is a network of non-profit organizations dedicated to ending illegal child labour in the rug making industry. Founded in 1994

by children's rights activist Kailash Satyarthi

22.

• The X effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. It has been rumored that X sales doubled after the 9/11 attacks on the USA. In a recent study by four university researchers, the effect is attributed to evolutionary psychology: "This effect is driven by women’s desire to attract mates with resources and depends on the perceived mate attraction function served by these products.” Identify X.

Lipstick

23

• X Corp was officially erected in the 19th century and thus is one of the oldest companies in the world. It began as a dozen businesses started by Judge Solomon X and his brother Joshua X. Judge's son and heir, Alan, utilized his father's wealth and erected the Shipping and Chemical companies of this conglomerate. Patrick Morgan X, saw the X’ legacy through two world wars and built XY out of the ashes of the Great Depression and later developed XTech, whose aircraft plants and ship works fueled American efforts in the Pacific War. His wife, Laura Elizabeth X, inherited the X fortune at age thirty-seven and became the first X to direct the conglomerate toward ecological responsibility. Identify X &Y.

24

• The five letters (in blue) in its logo are followed by two triangles overlapped to form a "fast forward" sign. Since they are in orange and green, and the backdrop is white, the visual reference to the Indian flag is complete. Dedicated to India by its President in May 2014 and sharing its name with the national currency, what is this?

“RuPay", India's card payment network, akin to Visa and Mastercard.

25

• The Italian company Luxottica sells fashion accessories such as Ray-Ban and Oakley. It signed a deal in March 2014 with a technology product maker that could pave the way for a new market in smart wear. As part of the deal, the company will be designing, developing and distributing new versions of the product from the technology company. Which technology product?

Google Glass

26.

• This now annual event was first held at Yekaterinburg in 2009. In 2012, it was held in New Delhi. Identify the event.

Logo for 2012 Logo for 2014

The BRICS Summit

27. Which company has made the following acquisitions?

• Slipstream Data Inc. • Certicom • Dash Navigation • Torch Mobile • DataViz • Viigo • QNX • The Astonishing Tribe • JayCut • Tungle.me • Newbay • Scoreloop • Gist • Scroon

28.

• X established the Discount Motor Car Company in 1893 to sell his accessories through mail order. In 1902 he opened his first shop in Conduit Street, Mayfair, selling clothing and accessories to chauffeurs and their employers. He entered the pipemaking business in 1904 when he developed a "windshield pipe" to allow motorists to smoke while driving He opened a tobacconist's shop in St James's in 1907, offering tailored tobacco blends. Shops were opened in New York and Paris in the 1920s. With his international ambitions, X helped to create the modern luxury goods market. Identify X.

Alfred Dunhill

29.

• X was a home appliance manufacturer that is now a brand name owned by Y. It takes its name from the person who developed the concept of absolute zero. Identify X. Bonus marks (+10) for identifying the person.

X → Kelvinator Y → Electrolux

It takes its name from William Thomson, 1st Baron Kelvin. Marks only for William Thomson because

Lord Kelvin was his title.

30

• Identify the car/company company in the video.

Lincoln MKC