quebec lower north shore tourism plan 2015 2020
TRANSCRIPT
QLNS TOURISM PLAN 2015-2020Together, the futur is bright
A TEAM WORK
• 4 trips in 2015 for public consultations
A TEAM WORK…
• A steering committee
A TEAM WORK…
• Local entrepreneurs with tourism projects:
CHEVERY OLD FORT
LOURDES-DE-BLANC-SABLON
BLANC-SABLON TÊTE-À-LA-BALEINE
SIX ORIENTATIONS
New tourism governance
Develop human ressources in tourism
Develop feature tourism products
Increase capacity
Increase accessibility to and within the
territory
Improve marketing
ORIENTATION 1: New tourism governance
• Creating the tourism coordinator position for QLNS
• Identify for and by each community one touristic agent and / or organization responsible for tourism
• Making permanent the current tourism steering committee
YOUR OPINION ON THIS FIRST ORIENTATION ?
ORIENTATION 2: Develop human ressources in tourism
• Do a human ressources development plan in tourism
• Triennial calendar’ trainings for employees & entrepreneurs
• Ensuring a 3 year effective coaching for tourism entrepreneurs
• Financing of current staff for some attractions
YOUR OPINION ON THIS SECOND ORIENTATION ?
ORIENTATION 3: Develop feature tourism products
• Create an exceptional archaeological site
• Icebergs’cruises
• Create a National Park
• Enhance the Route Blanche
• Maritime cabin’ network
• Sport cod fishing
• Blanc-Sablon/Old Fort scenic road
YOUR OPINION ON THIS THIRD ORIENTATION ?
ORIENTATION 4: Increase capacity
• Identify community and SMEs development priorities
• Ensure throughout the territory to manage group of 12 people
WHAT ARE OR SHOULD BE YOUR LOCAL TOURISM PRIORITIES RELATED TO THIS PLAN ?
ORIENTATION 5: Increase accessibility to and within the territory • Consensus on accessibility
• Operate an airliner in LNS
• Charter a plane to LNS
• Complete highway #138
• Improve “chartered” road vehicules quality in communities
• Increase capacity for cruise ship of Blanc-Sablon’port
• Fast coastal & maritime link
• Make accessible high speed Internet
YOUR OPINION ON THIS FIFTH ORIENTATION ?
ORIENTATION 6: IMPROVE MARKETING
• QLNS portal website for each community and local tourism SMEs
• Produce HD videos and pictures of LNS
• Produce a 3 year marketing plan
• QLNS Tourism forum 2016
• Find the funding for the marketing plan
• Create marketing partnerships (eg: Route #369 Grand Circle with Labrador)
• Recognize Coste as the main tool/salespoint of our territory
YOUR OPINION ON THIS SIXTH ORIENTATION ?
“IF I HAD ASKED PEOPLE WHAT THEY WANTED, THEY WOULD HAVE SAID FASTER HORSES.”
“WHEN EVERYTHING SEEM TO BE GOING AGAINST YOU, REMEMBER THAT THE AIRPLANE TAKES OFF AGAINST THE WIND, NOT WITH IT ....”
“COMING TOGETHER IS THE BEGINNING. KEEPING TOGETHER IS PROGRESS. WORKING TOGETHER IS SUCCESS.”
― HENRY FORD
THANK YOU!