quebec lower north shore tourism plan 2015 2020

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QLNS TOURISM PLAN 2015-2020 Together, the futur is bright

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Page 1: Quebec Lower North Shore Tourism plan 2015 2020

QLNS TOURISM PLAN 2015-2020Together, the futur is bright

Page 2: Quebec Lower North Shore Tourism plan 2015 2020

A TEAM WORK

• 4 trips in 2015 for public consultations

Page 3: Quebec Lower North Shore Tourism plan 2015 2020
Page 4: Quebec Lower North Shore Tourism plan 2015 2020
Page 5: Quebec Lower North Shore Tourism plan 2015 2020
Page 6: Quebec Lower North Shore Tourism plan 2015 2020
Page 7: Quebec Lower North Shore Tourism plan 2015 2020
Page 8: Quebec Lower North Shore Tourism plan 2015 2020
Page 9: Quebec Lower North Shore Tourism plan 2015 2020

A TEAM WORK…

• A steering committee

Page 10: Quebec Lower North Shore Tourism plan 2015 2020

A TEAM WORK…

• Local entrepreneurs with tourism projects:

CHEVERY OLD FORT

LOURDES-DE-BLANC-SABLON

BLANC-SABLON TÊTE-À-LA-BALEINE

Page 11: Quebec Lower North Shore Tourism plan 2015 2020

SIX ORIENTATIONS

New tourism governance

Develop human ressources in tourism

Develop feature tourism products

Increase capacity

Increase accessibility to and within the

territory

Improve marketing

Page 12: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 1: New tourism governance

• Creating the tourism coordinator position for QLNS

• Identify for and by each community one touristic agent and / or organization responsible for tourism

• Making permanent the current tourism steering committee

Page 13: Quebec Lower North Shore Tourism plan 2015 2020

YOUR OPINION ON THIS FIRST ORIENTATION ?

Page 14: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 2: Develop human ressources in tourism

• Do a human ressources development plan in tourism

• Triennial calendar’ trainings for employees & entrepreneurs

• Ensuring a 3 year effective coaching for tourism entrepreneurs

• Financing of current staff for some attractions

Page 15: Quebec Lower North Shore Tourism plan 2015 2020

YOUR OPINION ON THIS SECOND ORIENTATION ?

Page 16: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 3: Develop feature tourism products

• Create an exceptional archaeological site

• Icebergs’cruises

• Create a National Park

• Enhance the Route Blanche

• Maritime cabin’ network

• Sport cod fishing

• Blanc-Sablon/Old Fort scenic road

Page 17: Quebec Lower North Shore Tourism plan 2015 2020

YOUR OPINION ON THIS THIRD ORIENTATION ?

Page 18: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 4: Increase capacity

• Identify community and SMEs development priorities

• Ensure throughout the territory to manage group of 12 people

Page 19: Quebec Lower North Shore Tourism plan 2015 2020

WHAT ARE OR SHOULD BE YOUR LOCAL TOURISM PRIORITIES RELATED TO THIS PLAN ?

Page 20: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 5: Increase accessibility to and within the territory • Consensus on accessibility

• Operate an airliner in LNS

• Charter a plane to LNS

• Complete highway #138

• Improve “chartered” road vehicules quality in communities

• Increase capacity for cruise ship of Blanc-Sablon’port

• Fast coastal & maritime link

• Make accessible high speed Internet

Page 21: Quebec Lower North Shore Tourism plan 2015 2020

YOUR OPINION ON THIS FIFTH ORIENTATION ?

Page 22: Quebec Lower North Shore Tourism plan 2015 2020

ORIENTATION 6: IMPROVE MARKETING

• QLNS portal website for each community and local tourism SMEs

• Produce HD videos and pictures of LNS

• Produce a 3 year marketing plan

• QLNS Tourism forum 2016

• Find the funding for the marketing plan

• Create marketing partnerships (eg: Route #369 Grand Circle with Labrador)

• Recognize Coste as the main tool/salespoint of our territory

Page 23: Quebec Lower North Shore Tourism plan 2015 2020

YOUR OPINION ON THIS SIXTH ORIENTATION ?

Page 24: Quebec Lower North Shore Tourism plan 2015 2020

“IF I HAD ASKED PEOPLE WHAT THEY WANTED, THEY WOULD HAVE SAID FASTER HORSES.”

“WHEN EVERYTHING SEEM TO BE GOING AGAINST YOU, REMEMBER THAT THE AIRPLANE TAKES OFF AGAINST THE WIND, NOT WITH IT ....”

“COMING TOGETHER IS THE BEGINNING. KEEPING TOGETHER IS PROGRESS. WORKING TOGETHER IS SUCCESS.”

― HENRY FORD

THANK YOU!