Quarterly Tablet Market Update And BII Tablet Survey Results

Tony DanovaBI IntelligenceAugust 2014

TABLETS

We forecast 9% compound annual growth in

the next five years for the global tablet market.

Quarterly year-over-year growth has flatlined.

Just 50 million units shipped in the 2nd quarter for 11% year-over-year

growth.

Leaders Apple and Samsung are now losing out to cheaper, “white-

box” tablets.

Phablet demand is making matters worse.

BII Tablet Survey Results

About half of our respondents do not plan to buy a tablet within the

next year

Most bought a tablet in 2013, yet 43% have a tablet that is two years

old or more

Many bought their tablet within the last year and a half, but even many of those who have tablets from

2012 or before are still not interested in upgrading.

Our respondents are power tablet users. 80% claim they use their tablet

at least once per day.

But their tablets face little wear and tear.

93% use the device only on Wi-Fi.

Unlike much of the rest of the world, most of our respondents are not very

interested in phablets.

Those who do not have a tablet are put off by the high cost or simply do

not find it useful.

Thank You!

Henry BlodgetCEO & Editor-in-Chief

Tony Danova, Research Analyst

Marcelo Ballvé, Editorial Director

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Cooper Smith, Research Analyst

John Heggestuen, Research Analyst

Emily Adler, Senior Research Editor

Mark Hoelzel, Research Analyst

Keith Griffith, Reporter