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Quarterly Beverage Tracker Sample Pages Third Quarter 2013

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Quarter Beverage Tracker

Sample Pages Third Quarter 2013 November 2013 Copyright Information contained in Canadean reports is confidential and for use only by clients of Canadean with valid contracts. All copyright in these publications is reserved. No part of this report may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without prior permission of the copyright owners. Liability Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any loss or consequential losses arising as a result of decisions taken based on the contents of this report. Canadean prints its reports on 100% recycled paper using 80% post consumer waste.

www.canadean.com

Quarterly Wisdom Databases and Reports available from Canadean Beverages in 2013:

Quarterly Beverage Tracker (QBT) Wisdom Databases and Reports West Europe

Austria

Belgium

Denmark

Finland

France

Germany

Greece

Ireland (Republic)

Ireland (Northern)

Italy

Netherlands

Norway

Portugal

Spain

Sweden

Switzerland

United Kingdom

East Europe

Belarus

Bosnia-Herzegovina

Bulgaria

Croatia

Czech Republic

Estonia

Hungary

Latvia

Lithuania

Macedonia

Poland

Romania

Russia

Serbia

Slovak Republic

Slovenia

Turkey

Ukraine

Asia Pacific

China India

Americas

Argentina

Brazil

Chile* Colombia*

Mexico USA

* Data available only

Additional quarterly and monthly reports are available on Spain and Portugal. Other products available from Canadean Beverages in 2013 include:

Global Beverage Forecasts Soft Drinks Service – annual country and global Wisdom databases and reports

Beer Service – annual country and global Wisdom databases and reports. Includes Cider Service -

annual country and Wisdom databases and reports

Beverage Packaging Service – annual country and global Wisdom databases and reports

Consumer Survey Reports – including soft drinks, beer, hot drinks, wine, spirits

Consulting and bespoke projects

Disclaimer No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Canadean. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Canadean delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect.

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Quarterly Beverage Tracker 1 All Commercial Beverages/Q3 Nov 2013 ©Canadean. This product is licensed and is not to be photocopied

(Please note that contents vary per country report)

Table of Contents

HIGHLIGHTS ................................................................................................................................................................ 4

MARKET DRIVERS ..................................................................................................................................................... 4

Market Trends ............................................................................................................................................................. 5

Soft Drinks ................................................................................................................................................................... 5 Packaged Water ....................................................................................................................................................... 5 Bulk/HOD Water ....................................................................................................................................................... 5 Carbonates ............................................................................................................................................................... 6 Juice ......................................................................................................................................................................... 6 Nectars ..................................................................................................................................................................... 7 Still Drinks ................................................................................................................................................................. 7 Squash/Syrups ......................................................................................................................................................... 8 Fruit Powders ............................................................................................................................................................ 8 Iced/RTD Tea Drinks ................................................................................................................................................ 9 Iced/RTD Coffee Drinks ............................................................................................................................................ 9 Sports Drinks ............................................................................................................................................................ 9 Energy Drinks ......................................................................................................................................................... 10

Alcoholic Drinks ....................................................................................................................................................... 11 Beer ........................................................................................................................................................................ 11 Cider ....................................................................................................................................................................... 11 Spirits ...................................................................................................................................................................... 12 Wines ...................................................................................................................................................................... 12 Other Alcoholic Drinks ............................................................................................................................................ 12

Dairy Drinks ............................................................................................................................................................... 14 White Milk ............................................................................................................................................................... 14 Cultured Dairy Drinks.............................................................................................................................................. 14 Flavored Milk .......................................................................................................................................................... 15 Soymilk ................................................................................................................................................................... 15 Other Liquid Dairy ................................................................................................................................................... 16

Hot Beverages ........................................................................................................................................................... 16 Hot Coffee ............................................................................................................................................................... 16 Hot Tea ................................................................................................................................................................... 17

FOCUS ON FUNCTIONAL SOFT DRINKS AND HEALTHY INNOVATION ............................................................ 17

Data Tables ................................................................................................................................................................ 19 Pricing Tables ........................................................................................................................................................... 25

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2 Quarterly Beverage Tracker ©Canadean. This product is licensed and is not to be photocopied All Commercial Beverages/Q3 Nov-2013

List of Tables Table 1: United Kingdom at a Glance - Quarterly Performance and Latest Forecast ............................................................................................. 3 Table 2: Impact Of The Economic Situation .......................................................................................................................................................... 3 Table 3: Functional Soft Drinks, 2011-2013F ...................................................................................................................................................... 18 Table 4: Commercial Beverage Market Trends - Million Litres, 2012-2013F ....................................................................................................... 19 Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2012-2013F ............................................................................................... 20 Table 6: Soft Drinks Market Trends - Million Litres, 2012-2013F ......................................................................................................................... 21 Table 7: Soft Drinks Market Trends - Million Unit Cases, 2012-2013F ................................................................................................................ 22 Table 8: Carbonates Market Trends - Million Litres, 2012-2013F ........................................................................................................................ 23 Table 9: Carbonates Market Trends - Million Unit Cases, 2012-2013F ............................................................................................................... 24 Table 10: Selected Retail Price Movements, 2012-2013 ..................................................................................................................................... 25

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Table 1: United Kingdom at a Glance - Quarterly Performance and Latest Forecast

Quarterly Year

Q3-13 vs Q3-12 Actual Forecast Actual vs Forecast

Million Litres % Change 2012 2013 % Change

All Commercial Beverages

Hot Beverages

Soft Drinks

- Carbonates

- Dilutables

- Juice/Nectars/Still Drinks

- Packaged Water

- Energy Drinks

- Sports Drinks

- Iced/RTD Tea Drinks

- Iced/RTD Coffee Drinks

Dairy Drinks

Beer

Other Alcoholic Drinks

Cider

Bulk/HOD Water

SOURCE: Canadean Wisdom © Canadean Table 2: Impact Of The Economic Situation

1 2 3 4 5

Are confidence levels in the industry better or worse than Q2 2013 ? [1=Better; 3=Uncertain; 5=Worse]

Are net prices rising or falling? [1=Rising; 3=Same; 5=Falling Strongly]

How are PL products performing versus the rest of the market? [1=Strongly Outperforming; 3=In line with the market; 5=Strongly Underperforming]

SOURCE: Canadean Wisdom © Canadean

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HIGHLIGHTS

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MARKET DRIVERS

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Market Trends

Soft Drinks

Packaged Water

Quarterly Performance

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Forecast Commentary

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Bulk/HOD Water


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Forecast Commentary

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Carbonates


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Forecast Commentary

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Juice


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Forecast Commentary

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Nectars


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Forecast Commentary

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Still Drinks


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Forecast Commentary

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Squash/Syrups


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Forecast Commentary

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Fruit Powders


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Forecast Commentary

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Iced/RTD Tea Drinks


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Forecast Commentary

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Iced/RTD Coffee Drinks


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Forecast Commentary

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Sports Drinks


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Forecast Commentary

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Energy Drinks


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Forecast Commentary

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Alcoholic Drinks

Beer


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Forecast Commentary

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Cider


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Forecast Commentary

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Spirits


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Forecast Commentary

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Wines


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Forecast Commentary

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Other Alcoholic Drinks


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Forecast Commentary

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Dairy Drinks

White Milk


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Forecast Commentary

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Cultured Dairy Drinks


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Forecast Commentary

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Flavored Milk


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Forecast Commentary

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Soymilk


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Forecast Commentary

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Other Liquid Dairy


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Forecast Commentary

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Hot Beverages

Hot Coffee


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Forecast Commentary

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Hot Tea


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Forecast Commentary

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FOCUS ON FUNCTIONAL SOFT DRINKS AND HEALTHY INNOVATION

TEXT

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Table 3: Functional Soft Drinks, 2011-2013F

Category Functional Soft Drinks

(m litres) % chg % category share 2011 2012 2013F 2011-12 2012-13F 2011 2012 2013F Total Functional Soft Drinks Fortified Juice Still Drinks Squash/Syrups

Nutraceutical

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Data Tables

Caveat: Please note that the data for Q1/Q2-13 for the hot coffee category has been revised following latest market research carried out in September. Table 4: Commercial Beverage Market Trends - Million Litres, 2012-2013F

Quarter 3 Year To Date MAT Year

Jul-Sep %Chg Jan-Sep %Chg Sep %Chg Actual Forecast %Chg

Million Litres 2013 2012 2013 2012 2013 2012 2012 2013 All Commercial Beverages Hot Beverages - Hot Tea - Hot Coffee Soft Drinks Alcoholic Drinks - Beer - Wine - Cider - Spirits - Flavored Alcoholic Beverages - Fortified Wine Dairy Drinks - White Milk - Flavored Milk - Drinking Yogurt - Soymilk - Evaporated Milk - Condensed Milk Bulk/HOD Water

SOURCE: Trade Interviews, Canadean © Canadean

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Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2012-2013F



Million Unit Cases 2013 2012 2013 2012 2013 2012 2012 2013 All Commercial Beverages Hot Beverages - Hot Tea - Hot Coffee Soft Drinks Alcoholic Drinks - Beer - Wine - Cider - Spirits - Flavored Alcoholic Beverages - Fortified Wine Dairy Drinks - White Milk - Flavored Milk - Drinking Yogurt - Soymilk - Evaporated Milk - Condensed Milk Bulk/HOD Water


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Table 6: Soft Drinks Market Trends - Million Litres, 2012-2013F



Million Litres 2013 2012 2013 2012 2013 2012 2012 2013 Total Soft Drinks Packaged Water - Carbonated - Still Carbonates * Regular * Low Calorie - Cola - Clear Lemonade - Other Non-Fruit Flavors - Other Fruit Flavors - Lemon-lime - Orange - Tonic Mixers & Bitters - Lemon Juice (100%) Nectars (25%-99%) Still Drinks (<25%) Squash/Syrups (RTD) Fruit Powders Iced/RTD Tea Drinks Iced/RTD Coffee Drinks Sports Drinks Energy Drinks

MAT = Moving Annual Total Carbonates exclude sports/energy drinks and iced/rtd tea and coffee drinks Iced/rtd tea and coffee drinks and sports/energy drinks include carbonated, still and powder/concentrate (RTD)


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Table 7: Soft Drinks Market Trends - Million Unit Cases, 2012-2013F



Million Unit Cases 2013 2012 2013 2012 2013 2012 2012 2013 Total Soft Drinks Packaged Water - Carbonated - Still Carbonates * Regular * Low Calorie - Cola - Clear Lemonade - Other Non-Fruit Flavors - Other Fruit Flavors - Lemon-lime - Orange - Tonic Mixers & Bitters - Lemon Juice (100%) Nectars (25%-99%) Still Drinks (<25%) Squash/Syrups (RTD) Fruit Powders Iced/RTD Tea Drinks Iced/RTD Coffee Drinks Sports Drinks Energy Drinks

MAT = Moving Annual Total Carbonates exclude sports/energy drinks and iced/rtd tea and coffee drinks Iced/rtd tea and coffee drinks and sports/energy drinks include carbonated, still and powder/concentrate (RTD)


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Table 8: Carbonates Market Trends - Million Litres, 2012-2013F



Million Litres 2013 2012 2013 2012 2013 2012 2012 2013 Carbonates - Regular - Low Calorie Cola - Regular - Low Calorie Clear Lemonade - Regular - Low Calorie Other Non-Fruit Flavors - Regular - Low Calorie Other Fruit Flavors - Regular - Low Calorie Lemon-lime - Regular - Low Calorie Orange - Regular - Low Calorie Tonic Mixers & Bitters - Regular - Low Calorie Lemon - Regular - Low Calorie

MAT = Moving Annual Total Carbonates exclude sports/energy drinks and iced/rtd tea and coffee drinks


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Table 9: Carbonates Market Trends - Million Unit Cases, 2012-2013F



Million Unit Cases 2013 2012 2013 2012 2013 2012 2012 2013 Carbonates - Regular - Low Calorie Cola - Regular - Low Calorie Clear Lemonade - Regular - Low Calorie Other Non-Fruit Flavors - Regular - Low Calorie Other Fruit Flavors - Regular - Low Calorie Lemon-lime - Regular - Low Calorie Orange - Regular - Low Calorie Tonic Mixers & Bitters - Regular - Low Calorie Lemon - Regular - Low Calorie

MAT = Moving Annual Total Carbonates exclude sports/energy drinks and iced/rtd tea and coffee drinks


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Pricing Tables

Table 10: Selected Retail Price Movements, 2012-2013 Oct Jan Apr Jul Oct Pack size/ Pack type in cl

Brands 2012 2013 2013 2013 2013

Packaged Water

4 x 200 nrPET 6 x150 nrPET 500 nrPET

97.5 nr PET 150cl PET 4 x 97.5 nr PET 100 nrPET 150 nrPET 200 nrPET 150 nrPET 10 x 33 nr PET 12 x 50 nr PET 6 x 100 nrPET 75 nr glass 200 nrPET

Carbonates 15 can 12 x 15 can 8 x 33 can 50 nrPET 125 nrPET 200 nrPET 8 x 33 can 50 nrPET 200 nrPET 60 nrPET 75 nr glass 100 nrPET 200 nrPET

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Brands 2012 2013 2013 2013 2013

100 nrPET 200 nrPET

Juice 75 nrPET 125 nrPET 100 carton 75 carton 125 carton 100 carton 4 x 100 carton 100 nrPET

100 carton

Nectars 100 carton 4 x 27.5 nr glass 100 carton 4 x 20 nr PET

Still Drinks 12 x 18.5 plastic 10 x 20 foil pack 4 x 20 nrPET 8 x 20 nrPET 3 x 20cl carton 100 carton 150 nrPET 50 nrPET 4 x 20 carton

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Brands 2012 2013 2013 2013 2013

10 x 20 carton 50 nrPET 100 nrPET Squash/Syrups 50 nr glass

100 nrPET 60 nrPET 85 nrPET 100 nrPET 175 nrPET

100 nrPET 75 nrPET

100 nrPET

75 nrPET

150 nrPET Iced/Rtd Tea Drinks 50 nrPET 150 nrPET 25 nr glass 75 nr glass Sports Drinks 4 x 50 nrPET 50 nrPET Energy Drinks 38 nrPET 6x38 nrPET 50 nrPET

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Brands 2012 2013 2013 2013 2013

100 nrPET 25 can 35.5 can 50 can 25 can [1] Promotional price in April 2013

Source: Canadean Store Checks

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