quantum pr credentials oct 2012 quantum pr a4 credentials … · 2012-10-04 · quantum pr factfile...

Quantum PRPlanning Communications Specialists

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to establish Quantum Public Relations as the premiercommunications agency in the South of England, with anational reputation in our specialist markets.

We are achieving this by becoming synonymous withexcellent communications in our key markets, punchingabove our weight in the PR sector and becoming asought-after company for both staff and clients.

Our corporate vision is

www.quantumpr.co.uk

“ “


Company name

Quantum Public Relations Limited

Directors

Charlie Vavasour (Managing)

Jane Howard (Non-executive)

Senior Management Team

Adrienne Robins

Craig Francis

Office address

Suite 4, Invicta Business Centre, Monument Way, Orbital Park, Ashford, Kent TN24 0HB

Telephone: 01233 500200

Fax: 01233 501465

Website: www.quantumpr.co.uk

Email: [email protected]

Company Incorporated on

17 May 2006

Company Registration number

5820648

VAT Registration number

884540596

Insurances

£10m Employee liability

£5m Public liability

£1m Professional Indemnity: £1m - £10m

Certificates

Public Relations Consultant’s Association (PRCA) Consultancy Management Standard

Investors in People

Quantum PR personnel

2 Directors, 6 Account Handlers, 3 Designers, 2 Admin support

Quantum PR Factfile


Listed in PR Week’s top 150 agencies in the UK, Quantum is

a small consultancy of talented people, working hard on

behalf of our clients. Customer service and satisfaction is

paramount.

The company has a nationwide client base. Our clients

range from small scale anaerobic digesters to national

infrastructure projects such as off shore wind farms. What all

our clients have in common is the desire to work for a

consultancy that provides effective solutions in a

straightforward manner.

Our senior management team has approaching 100 year’s

collective experience of planning and executing PR plans

and evaluating their effectiveness.

For organisations wanting to increase their profile, reputation

and client base in a specific sector we provide strategic

campaign planning, cost effective delivery and results-driven

evaluation.

Quantum develops long-term partnerships with organisations – with several clients the relationshipcan be traced back well over a decade. Our objective is to help our clients achieve their goals throughthe use of innovative communications.

Quantum employs dedicated professionals with expertise in

different disciplines to provide our clients with an integrated

service. This enables us to be completely unbiased in our

advice on the best communications tools to use, and

ensures a ‘joined-up’ approach to our client’s campaigns.

Quantum provides:

Strategic marketing and PR consultancy

Crisis communications

Communications audits

Community engagement

Public consultation

Planning communications

Media training

PR and marketing

Graphic design

Advertising

Multimedia and website development

Event management.

Quantum’s website can be viewed at www.quantumpr.co.uk

Quantum Public Relations about us

www.quantumpr.co.uk

passionate, creative collusion, teamwork, industry

insight, execution, ethical, calm, experts, serious,

authoritative, engaging, effective, successful


Client map

Airdrie

Ashford

Aylesford

Bedford

Cambridge

Canterbury

Chelmsford

Dartford

Dover

Dublin

Gateshead

Gloucester

Godalming

Halesowen

Harlow

Hertford

Huddersfield

Leeds

Leicester

London

Maidstone

Malmesbury

Manchester

Merthyr Tydfil

St Albans

Warwick

Westwick

Off shore Whitstable

Woking


AMEC EnvironmentalStrategic planning communications, public engagement,community consultation, media relations

Ashford Borough Council Event management

Aylesford Newsprint Media relations, event management

Bywaters Media relations, graphic design

CEWEP Ireland Website development

Cory Environmental Media relations, graphic design, website

Covanta EnergyStrategic consultancy, website, public engagement,community consultation, advertising, events, graphic design

Dover Harbour Board Graphic design

East London Waste Authority Graphic design, copywriting

FM ConwayStrategic communications, campaign management, webdevelopment, corporate branding, graphic design andmedia relations

ORGANIC SOLUTIONS

Hot RotStrategic communications, campaign management, webdevelopment, corporate branding, graphic design andmedia relations

Kent Farmers Market AssociationStrategic communications, campaign management, marketresearch and media relations advice

CasepakStrategic communications, campaign management, webdevelopment, corporate branding, graphic design, mediarelations and training

www.quantumpr.co.uk

Client list

BLACWeb development, strategic communications and mediamanagement

Gloucester Environmental Trust Website development, graphic design

Marsh InsuranceCrisis management, strategic communications and media training


Partners to GroupPlanning communications and support,website development

Mole Valley District Council Graphic design, campaign management

Natural Economy East Kent Graphic design, website development

Peel Energy Media training, media relations, graphic design

Rugby Borough Council Media training

SaicaMedia relations, exhibition management, graphic and web design

Sauce Consultancy Graphic design

Skillnet LimitedMedia relations, graphic design, event management,copywriting, campaign management

Standard Fireworks Media relations, media training, crisis communications

Suffolk County Council Strategic planning communications, media relations, media training

Vattenfall Market research and stakeholder engagement

Warwick District Council Media training and publicity code guidance

Woking Borough CouncilStrategic communications, graphic design, campaignmanagement

Visit Kent Media relations

Ward Homes Market research and stakeholder engagement

PRCA – Public RelationsConsultants Association

Graphic design


Charlie Vavasour Managing DirectorCharlie has twenty years experience of communications issuesand has worked across a number of industry sectors. A Memberof the Chartered Institute of Public Relations (CIPR), he has a BAHonours Degree in Politics and Business from Oxford BrookesUniversity, and a Diploma in Public Relations.

He cut his teeth in public affairs and political lobbying before moving into PR and

marketing. He has gained significant experience of public sector

communications, while working across specific private sector clients. Following

a management buy-out of DTW south he launched Quantum Public Relations,

and has overseen the growth of the agency as it entered the UK’s top 150 list. A

regular in PR Week’s ‘Powerbook’ of influential PR practitioners he is also

Chairman of the Public Sector Group of the Public Relations Consultants’

Association (PRCA) and regularly delivers seminars and training on

communications issues.

Jane Howard Non Executive DirectorJane joined Quantum Public Relations as a non-executivedirector to help steer the agency’s ambitious growth plans andwork with clients at a strategic level.

One of the few CIPR Chartered Practitioners in the UK, Jane is also a Founding

Fellow of the PRCA. She ran her own agency, Republic, building it up to be a

successful and respected firm, which was subsequently bought by Mandate.

Following the buy-out Jane became Chairman of Mandate until 2009.

Jane is one of the most respected PR practitioners in the country and brings her

considerable experience and expertise to the team.

Senior management team

www.quantumpr.co.uk


Adrienne Robins PR DirectorAdrienne joined Quantum as an Account Director, with morethan 20 years' experience within the media. Trained as ajournalist, Adrienne previously spent six years researching andwriting copy for Materials Recycling Week. Adrienne has alsowritten for a wide range of industrial, architectural andconstruction magazines and websites.

A member of the CIPR, understanding the media and its motivations andreactions, is one of Adrienne's key strengths.

Adrienne has advised many clients in a B2B and B2C capacity. Key B2B areasof expertise include construction, manufacturing, waste, recycling and educationsectors.

Consumer facing experience includes the development of strategies to launchproducts to market, programmes to launch retail developments (including theassociated crisis management, build PR and launch events) and also thedevelopment and management of events programmes to promote increasedfootfall to key destinations.

Since joining Quantum, Adrienne has worked extensively on Energy from Wasteprojects and has also provided local authority strategic advice and media training.

Craig Francis Studio ManagerCraig started at Quantum in 2007, having developed his designskills and print knowledge at the Institute of Financial Services.Now with over 10 years experience in design, Craig is StudioManager at Quantum, and manages the creative team to ensurethe very best quality in design for our clients.

During his career Craig has worked across all types of media including print,

exhibition, promotional items and digital media, and he passionately believes

that good design is core to effective communication. He knows that attention to

detail is as important to the finished result as creative thought, and he expertly

combines the two on behalf of clients.

Among many memorable campaigns, in 2009 Craig conceptualised and

developed the entire branding for the international celebrations of Louis Bleriot's

first successful channel crossing in 1909, culminating in the artwork being

projected on to the wall of Dover Castle as the climax of a weekend of festivals.


Clie

nt >

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grou

nd:

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10:

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age

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nt >

Back

grou

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Chi

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Chi

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4/10

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7:27

Pag

e 1

Clie

nt >

Back

grou

nd:

FM C

onw

ay a

ppro

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d Q

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s th

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cogn

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ater

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ld h

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cles

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ays

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uild

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stru

ctio

n N

ews,

Cons

truc

tion

Enq

uire

r an

d ot

her

sim

ilar

indu

stry

publ

icat

ions

. The

com

pany

’s b

rand

has

bee

nre

fres

hed

and

is n

ow m

ore

alig

ned

to t

heir

lead

ing

infr

astr

uctu

re s

ervi

ces

com

pany

sta

tus.

FM

Con

way

has

also

won

a n

umbe

r of

aw

ards

.

A s

truc

ture

d ap

proa

ch t

o m

arke

ting

an

d co

mm

unic

atio

ns

CA

SEST

UD

Y

Publ

ic R

elat

ions

, str

ateg

ic s

uppo

rt, d

esig

n, w

ebsi

te d

esig

n>

Con

stru

ctio

n an

d in

fras

truc

ture

Con

way

PR

Cas

e st

udy_

Layo

ut 1

22/

03/2

012

10:

25 P

age

1

Clie

nt >

Back

grou

nd:

Cory

won

a m

ajor

30

year

con

trac

t to

man

age

Wes

tLo

ndon

’s m

unic

ipal

was

te. T

o fu

lfil

the

cont

ract

itne

eded

to

gain

pla

nnin

g pe

rmis

sion

to

build

an

ener

gy f

rom

was

te p

lant

in L

ondo

n, c

apab

le o

fm

anag

ing

over

500

,000

ton

nes

of w

aste

a y

ear.

Brie

f:

Qua

ntum

PR

wor

ked

wit

h Co

ry t

o w

in t

hear

gum

ents

for

the

nee

d to

dev

elop

a p

lant

in B

exle

y.W

hile

the

nee

d ar

gum

ent

was

str

ong,

per

suad

ing

loca

ls t

hat

build

ing

an in

cine

rato

r in

a b

uilt

up

area

in t

he m

iddl

e of

Lon

don

was

nev

er g

oing

to

be e

asy.

Ther

e w

ere

posi

tive

asp

ects

to

the

stor

y w

hich

wer

epu

lled

out

and

high

light

ed a

nd o

bjec

tion

s w

ere

conf

ront

ed d

irec

tly

so t

hat

obje

ctor

s w

ere

slow

lyw

on a

roun

d.

Qua

ntum

PR

unde

rtoo

k ca

refu

l med

ia m

anag

emen

tan

d a

proa

ctiv

e ap

proa

ch t

o co

mm

unit

yen

gage

men

t an

d co

nsul

tati

on t

o en

able

Cor

y’s

mes

sage

s to

be

clea

rly

hear

d ab

ove

the

obje

ctor

s.Q

uant

um m

anag

ed a

pro

ject

web

site

, org

anis

edex

hibi

tion

s, o

rgan

ised

med

ia v

isit

s, m

onit

ored

the

med

ia a

nd p

rovi

ded

exte

nsiv

e Q

&A

s. A

com

mun

ity

liais

on g

roup

was

est

ablis

hed,

bec

omin

g an

act

ive

foru

m f

or d

iscu

ssio

n. O

nce

oper

atio

nal,

Qua

ntum

was

ask

ed t

o ar

rang

e an

d pu

blic

ise

the

offi

cial

open

ing

cere

mon

y.

Out

com

es:

The

Rive

rsid

e pr

ojec

t to

ok 1

5 ye

ars

and

two

publ

icin

quir

ies

to g

ain

cons

ent.

The

Riv

ersi

de p

lant

, whi

chis

the

larg

est

ener

gy f

rom

was

te f

acili

ty in

the

UK,

bega

n op

erat

ing

in 2

012.

Qua

ntum

org

anis

ed t

he o

ffic

ial o

peni

ng o

fRi

vers

ide

in M

ay 2

012,

whe

n he

r Ro

yal H

ighn

ess,

Prin

cess

Ann

e, u

nvei

led

a pl

aque

to

mar

k th

eoc

casi

on. T

he o

peni

ng r

ecei

ved

wid

espr

ead

cove

rage

in k

ey t

rade

and

reg

iona

l pre

ss.

A p

roac

tive

app

roac

h

CA

SEST

UD

Y

Was

te m

anag

emen

t>

Publ

ic R

elat

ions

Cor

y P

R C

ase

stud

y_La

yout

1 0

4/10

/201

2 1

7:29

Pag

e 1

Clie

nt >

Back

grou

nd:

Cova

nta

Ener

gy is

inte

rnat

iona

lly re

cogn

ised

as

the

wor

ld’s

larg

est

owne

r and

ope

rato

r of E

nerg

y-fr

om-

Was

te (E

fW) f

acili

ties

, wit

h ov

er 4

0 pl

ants

con

vert

ing

18 m

illio

n to

nnes

of w

aste

into

sus

tain

able

ele

ctri

city

and/

or h

eat

each

yea

r. I

n 20

05 C

ovan

ta c

orpo

rate

lyco

mm

itte

d to

dev

elop

a n

umbe

r of E

fW fa

cilit

ies

inth

e U

K an

d Ei

re.

Toda

y, C

ovan

ta is

pro

gres

sing

anu

mbe

r of p

roje

cts

thro

ugh

deve

lopm

ent

and

plan

ning

sta

ges

or e

nter

ing

cons

truc

tion

pha

ses.

Brie

f:

EfW

is o

ne o

f the

mos

t co

nten

tiou

s w

aste

man

agem

ent

tech

nolo

gies

, reg

ular

ly a

ttra

ctin

gm

edia

att

enti

on a

t lo

cal a

nd n

atio

nal l

evel

s. I

nQ

uant

um P

ublic

Rel

atio

ns w

as a

ppoi

nted

as

Cova

nta’

spr

inci

pal a

genc

y to

bui

ld t

he o

rgan

isat

ion’

s co

rpor

ate

repu

tati

on a

cros

s th

e U

K, m

axim

isin

g it

s ch

ance

s of

secu

ring

was

te m

anag

emen

t co

ntra

cts

in b

oth

the

publ

ic a

nd p

riva

te s

ecto

rs.

The

brie

f al

so r

equi

red

Qua

ntum

to

man

age

all o

fCo

vant

a’s

corp

orat

e ad

vert

isin

g ca

mpa

igns

, pub

lican

d m

edia

rel

atio

ns.

Oth

er r

espo

nsib

iliti

esin

clud

ing

med

ia t

rain

ing

for

seni

or s

taff

, man

agin

gal

l of

Cova

nta’

s co

rpor

ate

even

ts, w

eb c

onte

nt a

ndev

alua

ting

the

com

mun

icat

ions

opp

ortu

niti

esac

ross

soc

ial m

edia

pla

tfor

ms.

As

you

wou

ld e

xpec

t

from

a w

ide

rang

ing

brie

f, Q

uant

um is

als

ore

spon

sibl

e fo

r ev

alua

ting

glo

bal m

edia

cov

erag

efo

r al

l its

ope

rati

ons,

to

ensu

re c

onsi

sten

tm

essa

ging

and

less

enin

g th

e ri

sk o

f cr

oss-

cont

amin

atio

n of

neg

ativ

e m

edia

cov

erag

e.

As

Cova

nta’

s U

K op

erat

ions

beg

an t

o es

tabl

ish

them

selv

es, Q

uant

um h

as r

aise

d th

e or

gani

sati

on’s

prof

ile a

t go

vern

men

tal l

evel

s, t

o fi

rmly

est

ablis

hCo

vant

a as

one

of

the

UK’

s m

ost

resp

ecte

d an

din

nova

tive

was

te m

anag

emen

t sp

ecia

lists

tha

t ar

ehe

lpin

g th

e U

K an

d Ei

re t

o m

eet

thei

r am

biti

ous

land

fill

dive

rsio

n an

d ca

rbon

red

ucti

on t

arge

ts.

Out

com

es:

Sinc

e 20

06, C

ovan

ta is

ren

owne

d fo

r it

s ho

nest

and

open

app

roac

h to

com

mun

icat

ions

. Q

uant

um h

asfo

rged

a s

tron

g an

d hi

ghly

res

pect

ed w

orki

ngre

lati

onsh

ip w

ith

Cova

nta.

We

cont

inue

to

delib

erat

ely

hori

zon

scan

ning

for

pos

itiv

e pr

ofile

rais

ing

oppo

rtun

itie

s, c

orre

ctin

g m

isin

form

atio

nw

hen

appr

opri

ate

and

help

ing

Cova

nta

team

s to

wor

k an

d in

flue

nce

loca

l and

nat

iona

l gov

ernm

ent

plan

ners

, ele

cted

mem

bers

and

legi

slat

ors

toes

tabl

ish

EfW

and

Com

bine

d H

eat

and

Pow

erte

chno

logy

as

a sa

fe, r

elia

ble

and

cost

eff

icie

ntte

chno

logy

, tha

t is

bot

h su

stai

nabl

e an

d w

ill

prov

ide

thou

sand

s of

new

gre

en e

nerg

y jo

bs f

orde

cade

s to

com

e.

Cor

pora

te r

eput

atio

n m

anag

emen

t

“Qua

ntum

PR

is e

xtre

mel

y pr

ofes

sion

al in

all

thei

r dea

lings

. The

sta

ff w

e de

al w

ith

are

very

resp

onsi

ve to

our

nee

ds a

nd s

ervi

ces

are

deliv

ered

on

tim

e an

d w

ithi

n bu

dget

. The

agen

cy is

cre

ativ

e in

the

solu

tion

s th

ey s

ugge

st

to e

nsur

e w

e ar

e ac

hiev

ing

the

best

pos

sibl

e

cove

rage

for o

ur c

ompa

ny.”

CA

SEST

UD

Y

Ener

gy fr

om W

aste

>Pu

blic

Rel

atio

ns

Dan

C, C

ovan

ta E

nerg

y

Cov

anta

PR

Cas

e st

udy_

Layo

ut 1

22/

03/2

012

10:

42 P

age

1

Clie

nt >

Back

grou

nd:

Ener

gy f

rom

was

te (E

fW) f

orm

s a

key

com

pone

nt o

fth

e go

vern

men

t’s

was

te m

anag

emen

t an

dre

new

able

ene

rgy

infr

astr

uctu

re m

ix. T

he In

ce P

ark

Eco

Park

dev

elop

men

t w

ill c

ompr

ise

an E

fW f

acili

tyan

d an

Env

iron

men

tal T

echn

olog

ies

Com

plex

– a

clus

ter

of w

aste

man

agem

ent

and

envi

ronm

enta

lte

chno

logy

fac

iliti

es. I

t w

ill b

e th

e la

rges

t Ec

o Pa

rkin

the

UK

and

has

been

dev

elop

ed t

o st

imul

ate

gree

n jo

b cr

eati

on in

the

reg

ion.

Ince

Par

k LL

P, is

ajo

int

vent

ure

part

ners

hip

betw

een

Cova

nta

Ener

gy,

a w

orld

lead

er in

the

dev

elop

men

t an

d op

erat

ion

ofla

rge

scal

e Ef

W p

roje

cts,

and

Pee

l Env

iron

men

tal,

asu

bsid

iary

of

The

Peel

Gro

up, o

ne o

f Br

itai

n’s

lead

ing

infr

astr

uctu

re, t

rans

port

and

rea

l est

ate

com

pani

es.

Phas

e on

e of

the

dev

elop

men

t w

ill s

ee C

ovan

tabu

ildin

g th

e 95

MW

EfW

fac

ility

. Cen

tral

to

the

viab

ility

of

the

proj

ect

was

Cov

anta

’s a

bilit

y to

secu

re lo

ng t

erm

was

te d

ispo

sal c

ontr

acts

wit

h ke

ylo

cal a

utho

riti

es.

Brie

f:

Qua

ntum

was

tas

ked

wit

h ge

nera

ting

pos

itiv

epu

blic

rel

atio

ns a

nd m

essa

ges

abou

t In

ce P

ark

tosu

ppor

t Co

vant

a’s

regi

onal

pre

senc

e an

d he

lp r

aise

stak

ehol

der

awar

enes

s. Q

uant

um w

orke

d w

ith

Cova

nta

to d

evel

op a

nd p

rom

ote

key

mes

sage

sab

out

the

proj

ect,

incl

udin

g th

e ne

ed a

rgum

ent

and

high

light

ed In

ce P

ark’

s ex

celle

nt lo

cati

on a

nd

tran

spor

t lin

ks, t

he b

enef

icia

l eco

nom

ic im

pact

of

the

cons

truc

tion

and

ope

rati

on p

hase

s to

the

Nor

thW

est

and

the

role

of

Ince

Par

k in

gen

erat

ing

rene

wab

le e

nerg

y. Q

uant

um’s

str

ateg

y in

clud

ed:

the

deve

lopm

ent

of a

30

min

ute

docu

men

tary

to

high

light

the

ben

efit

s of

the

par

k

a w

hite

pap

er f

ocus

ing

on t

he e

cono

mic

ben

efit

sof

the

dev

elop

men

t to

the

Nor

th W

est

a di

rect

mai

l cam

paig

n ta

rget

ed t

o in

war

din

vest

men

t gr

oups

to

prom

ote

Ince

Par

k

Proa

ctiv

e m

edia

rel

atio

ns t

o tr

ade,

gov

ernm

ent,

prop

erty

and

inve

stm

ent

pres

s fo

cusi

ng o

n th

ebe

nefi

ts o

f th

e de

velo

pmen

t

Out

com

es:

Dur

ing

the

nine

mon

th p

rogr

amm

e, a

war

enes

s of

the

Ince

Par

k Ec

o Pa

rk a

nd it

s po

tent

ial b

enef

its

incr

ease

dsi

gnif

ican

tly

acro

ss k

ey s

take

hold

er a

udie

nces

. Loc

alan

d re

gion

al m

edia

pub

lishe

d re

gula

r ite

ms

on t

hede

velo

pmen

t an

d en

sure

d th

at t

he w

ider

com

mun

ity

was

aw

are

of t

he t

imel

ine

and

poss

ible

em

ploy

men

top

port

unit

ies.

Par

tner

ship

s w

ith

key

loca

lor

gani

sati

ons,

suc

h as

edu

cati

on p

rovi

ders

and

empl

oym

ent

faci

litat

ors,

wer

e al

so d

evel

oped

.

Plan

ning

- In

ce P

ark

CA

SEST

UD

Y

Eco-

Park

dev

elop

men

t>

Stak

ehol

der

enga

gem

ent

Ince

Par

k C

ase

stud

y_La

yout

1 0

4/10

/201

2 1

7:28

Pag

e 1

Clie

nt >

Back

grou

nd:

Nav

itas

sou

ght

full

plan

ning

con

sent

fro

mH

ertf

ords

hire

Cou

nty

Coun

cil f

or a

pro

pose

dbi

omas

s fa

cilit

y at

its

site

in P

otte

rs C

rouc

h. T

here

new

able

ene

rgy

plan

t w

ould

rep

lace

exi

stin

gw

ood

chip

ping

and

com

post

ing

oper

atio

ns a

t th

esi

te a

nd if

gra

nted

pla

nnin

g pe

rmis

sion

, the

bio

mas

sfa

cilit

y w

ould

ass

ist

loca

l bus

ines

ses

and

indu

stri

esby

tak

ing

60,0

00 t

onne

s of

the

ir w

ood

was

te e

very

year

and

con

vert

thi

s in

to g

reen

ele

ctri

city

.

Brie

f:

Qua

ntum

PR

was

ask

ed t

o su

ppor

t N

avit

as a

nd it

ste

chno

logy

sup

plie

r, S

tand

ardk

esse

l, w

ith

a ra

nge

ofpr

e-ap

plic

atio

n co

mm

unic

atio

ns a

ctiv

itie

s,co

mm

unit

y co

nsul

tati

ons

and

med

ia m

anag

emen

t.

How

ever

, as

the

UK

only

has

a h

andf

ul o

fop

erat

iona

l bio

mas

s fa

cilit

ies,

the

pub

lic in

thi

spo

pula

ted

corn

er o

f H

ertf

ords

hire

had

man

ym

isco

ncep

tion

s ar

ound

the

tec

hnol

ogy,

pot

enti

alhe

alth

ris

ks a

nd t

he im

pact

on

road

s fr

om H

GV

str

ansp

orti

ng w

aste

to

the

site

. Qua

ntum

fir

sthe

lped

Nav

itas

und

erst

and

the

stak

ehol

der

land

scap

e an

d ca

refu

lly p

repa

red

the

cons

ulta

tion

acti

viti

es a

nd m

essa

ging

whi

ch w

ould

und

erpi

n al

lac

tivi

ties

. The

se w

ould

add

ress

the

mai

n co

ncer

nsan

d w

ider

issu

es in

clud

ing

the

visu

al im

pact

of

the

faci

lity

and

perc

eive

d th

reat

of

nois

e th

at w

ould

be

gene

rate

d du

ring

the

bui

ld a

nd o

pera

tion

al p

hase

sof

the

pla

nt. Q

uant

um a

lso

emph

asis

ed t

he m

any

bene

fits

the

bio

mas

s pl

ant

wou

ld b

ring

incl

udin

g a

safe

, cle

an a

nd p

rove

n te

chno

logy

, tha

t ha

s th

eca

pabl

e of

sup

plyi

ng e

noug

h su

stai

nabl

y pr

oduc

edel

ectr

icit

y to

mee

t th

e ne

eds

of 7

,000

hom

es.

Out

com

es:

Plan

ning

con

sent

was

gra

nted

by

the

Coun

tyCo

unci

l’s p

lann

ing

com

mit

tee,

who

und

erst

ood

that

the

biom

ass

plan

t w

ould

be

an im

prov

emen

t on

the

curr

ent,

con

sent

ed a

ctiv

itie

s at

the

sit

e. T

he f

acili

tyw

ould

com

plem

ent

the

coun

cil’s

was

tem

anag

emen

t ac

tivi

ties

and

red

uce

the

amou

nt o

fw

ood

was

te c

urre

ntly

sen

t to

land

fill.

Cou

ncill

ors

also

agr

eed

that

the

impa

ct o

f co

nstr

ucti

on a

ndop

erat

iona

l noi

se w

as m

inor

and

in a

ny c

ase,

min

imis

ed b

y th

e si

te’s

pro

xim

ity

to a

mot

orw

ayem

bank

men

t, lo

cal w

oods

and

noi

se m

itig

atin

gbu

ndin

g.

Nav

itas

(Sta

ndar

dkes

sel)

CA

SEST

UD

Y

Rene

wab

le E

nerg

y>

Publ

ic R

elat

ions

Nav

itas

PR

Cas

e st

udy_

Layo

ut 1

22/

03/2

012

10:

29 P

age

1

Clie

nt >

Back

grou

nd:

The

Part

ners

-to

Gro

up is

act

ive

inte

rnat

iona

lly in

both

the

leis

ure

and

deve

lopm

ent

sect

ors.

The

Gro

up’s

pro

pose

d H

erne

Bay

Cou

rt d

evel

opm

ent

isin

tend

ed t

o pr

ovid

e a

prem

ier

sust

aina

ble

reti

rem

ent

villa

ge w

hich

will

pro

vide

150

apar

tmen

ts o

n a

disu

sed

site

. The

dev

elop

men

t pl

anin

corp

orat

es c

are

serv

ices

and

fac

iliti

es t

hat

will

enha

nce

indi

vidu

al a

nd c

omm

unit

y w

elln

ess

in a

safe

, ena

blin

g en

viro

nmen

t. T

he H

erne

Bay

deve

lopm

ent

is t

he f

irst

of

a nu

mbe

r of

ret

irem

ent

villa

ges

plan

ned

in t

he U

K by

the

Par

tner

s-to

Gro

up.

Brie

f:

Part

ners

-to

appr

oach

ed Q

uant

um f

orco

mm

unic

atio

ns s

uppo

rt p

rior

to

the

subm

issi

on o

fth

e pl

anni

ng a

pplic

atio

n fo

r it

s pr

opos

ed £

30 m

illio

nH

erne

Bay

Cou

rt R

etir

emen

t V

illag

e in

Ken

t. T

hecl

ient

req

uire

d th

e pr

ojec

t to

be

com

plet

ed t

o a

very

tig

ht t

imef

ram

e.

Qua

ntum

was

tas

ked

wit

h de

velo

ping

a b

rand

for

Her

ne B

ay C

ourt

. The

bra

nd w

as r

equi

red

to:

reco

gnis

e th

e st

atus

of

Her

ne B

ay C

ourt

as

alif

esty

le c

hoic

e fo

r th

e se

nior

mar

ket

high

light

the

vill

age’

s ke

y m

essa

ges,

incl

udin

g it

sst

rong

‘gre

en’ a

spec

ts

enco

mpa

ss b

oth

the

excl

usiv

ity

of t

he s

chem

ean

d co

mm

unit

y in

volv

emen

t

esta

blis

h Pa

rtne

rs-t

o as

an

acti

ve a

nd lo

ng t

erm

com

mun

ity

part

ner.

Wit

h th

e br

and

deve

lope

d, a

Pha

se 1

web

site

was

then

des

igne

d, b

uilt

and

pop

ulat

ed w

ith

all o

f th

ein

form

atio

n ne

eded

to

supp

ort

the

plan

ning

subm

issi

on a

nd c

omm

unit

y co

nsul

tati

on.

Qua

ntum

als

o as

sist

ed P

artn

ers-

to w

ith

arra

ngem

ents

for

tw

o pu

blic

con

sult

atio

ns t

oen

gage

wit

h in

tere

sted

par

ties

and

gat

her

feed

back

on t

he d

esig

n an

d pr

opos

als,

ahe

ad o

f th

esu

bmis

sion

of

the

plan

ning

app

licat

ion.

Qua

ntum

wro

te a

nd d

esig

ned

the

publ

ic e

xhib

itio

n m

ater

ials

and

atte

nded

the

eve

nt, m

anag

ing

med

ia e

nqui

ries

and

inte

rvie

ws.

Out

com

es:

Qua

ntum

suc

cess

fully

com

plet

ed t

he p

roje

ct w

ithi

nth

e ag

reed

tim

efra

me,

mee

ting

ver

y ti

ght

dead

lines

. The

new

web

site

was

suc

cess

fully

laun

ched

and

the

pub

lic c

onsu

ltat

ions

wer

e he

ld in

Mar

ch a

nd M

ay 2

012,

att

ract

ing

a go

od t

urno

ut. M

ost

impo

rtan

tly

the

cons

ulta

tion

s at

trac

ted

exce

llent

feed

back

and

the

pla

nnin

g au

thor

ity

rece

ived

onl

y on

ele

tter

of o

bjec

tion

to

the

prop

osal

s.

The

plan

ning

app

licat

ion

was

suc

cess

fully

subm

itte

d in

May

201

2. C

onst

ruct

ion

wor

k on

the

deve

lopm

ent

is d

ue t

o co

mm

ence

in M

arch

201

3.

Part

ners

-To

Gro

up

CA

SEST

UD

Y

Hou

sing

>Pu

blic

Con

sulta

tion

Par

tner

s tw

o_La

yout

1 0

4/10

/201

2 1

7:27

Pag

e 1

Clie

nt >

Back

grou

nd:

The

UK

desp

erat

ely

need

s ne

w w

aste

infr

astr

uctu

re t

om

eet

EU le

gisl

atio

n to

redu

ce t

he a

mou

nt o

f was

tego

ing

to la

ndfi

ll. H

owev

er, a

num

ber o

f was

tein

fras

truc

ture

pro

ject

s ha

ve s

uffe

red

from

pro

trac

ted

plan

ning

del

ays,

app

eals

and

judi

cial

revi

ews.

The

2008

Plan

ning

Act

gav

e de

velo

pers

a ‘f

ast

trac

k’ p

lann

ing

rout

e, t

hrou

gh t

he In

depe

nden

t Pl

anni

ng C

omm

issi

on(IP

C). I

n re

turn

for a

muc

h sh

orte

r det

erm

inat

ion

peri

od, d

evel

oper

s ar

e ex

pect

ed t

o de

liver

a c

ompl

exan

d ex

tens

ive

stak

ehol

der e

ngag

emen

t ca

mpa

ign

and

com

preh

ensi

ve p

ublic

con

sult

atio

n.

Brie

f:

Cova

nta

Ener

gy s

elec

ted

Qua

ntum

to

prep

are

all o

fth

e pr

ojec

t’s

stra

tegi

c co

mm

unic

atio

ns, s

take

hold

eren

gage

men

t an

d pu

blic

con

sult

atio

n pr

ogra

mm

esah

ead

of t

he U

K’s

firs

t ap

plic

atio

n to

the

IPC.

Thi

sfa

r-re

achi

ng b

rief

incl

uded

wid

er P

R an

dre

spon

sibi

litie

s su

ch a

s: lo

cal,

nati

onal

and

tra

dem

edia

man

agem

ent,

eve

nt m

anag

emen

t an

dex

tens

ive

publ

ishi

ng o

f ad

vert

isin

g an

d le

gal

noti

ces.

Out

com

es:

Qua

ntum

’s c

onsu

ltan

ts s

uppo

rted

the

clie

nt’s

team

s th

roug

h ei

ghte

en m

onth

s of

pre

-app

licat

ion

acti

viti

es. W

hen

Cova

nta

subm

itte

d th

e fi

nal

plan

ning

app

licat

ion

to t

he IP

C, it

incl

uded

a v

ery

deta

iled

Cons

ulta

tion

rep

ort,

whi

ch e

xten

ded

toov

er 2

,000

pag

es a

nd in

corp

orat

ed e

very

sin

gle

stak

ehol

der

enga

gem

ent

acti

vity

, con

sult

aion

repo

rts

and

the

feed

back

rec

eive

d.

Sign

ific

antl

y, t

he R

ooke

ry p

roje

ct w

as t

he f

irst

proj

ect

in t

he U

K to

be

acce

pted

by

the

IPC

for

exam

inat

ion.

Qua

ntum

is p

roud

to

have

bee

nin

stru

men

tal i

n he

lpin

g th

e pr

ojec

t be

acc

epte

d. In

addi

tion

, the

hig

h st

anda

rd o

f co

nsul

tati

on a

nden

gage

men

t th

roug

hout

the

pre

-app

licat

ion

stag

ew

as c

omm

ende

d by

the

Chi

ef E

xecu

tive

of

the

IPC,

Sir

Mic

hael

Pit

t.

In O

ctob

er 2

011,

the

IPC

gran

ted

the

proj

ect

plan

ning

per

mis

sion

, ano

ther

UK

firs

t. Q

uant

umco

ntin

ues

to le

ad t

he c

omm

unic

atio

ns a

ctiv

itie

s fo

rth

e pr

opos

ed 5

75,0

00 t

onne

fac

ility

whi

le it

gea

rsup

for

con

stru

ctio

n to

sta

rt.

Rook

ery

Sout

h Pi

t Re

sour

ce R

ecov

ery

Faci

lity

CA

SEST

UD

Y

Nat

iona

lly s

igni

fican

t inf

rast

ruct

ure

proj

ects

>Pu

blic

Rel

atio

ns, P

lann

ing,

Cam

paig

n M

anag

emen

t

Roo

kery

Cas

e st

udy_

Layo

ut 1

22/

03/2

012

10:

30 P

age

1

Clie

nt >

Back

grou

nd:

Vat

tenf

all i

s a

rela

tive

ly n

ew e

ntra

nt t

o th

e U

K’s

off-

shor

e w

ind

farm

indu

stry

. How

ever

, it

is a

hous

ehol

d na

me

in n

orth

ern

Euro

pean

cou

ntri

es,

whe

re it

is a

lead

ing

ener

gy g

ener

atio

n sp

ecia

list

usin

g a

mix

of

win

d, w

ater

, coa

l and

hyd

rote

chno

logi

es. I

n Ju

ly 2

006

Vat

enfa

ll to

ok o

ver

the

owne

rshi

p an

d op

erat

ion

of t

he K

enti

sh F

lats

win

dfar

m. S

ince

tha

t po

int

Vat

tenf

all d

rew

up

prop

osal

s to

ext

end

the

exis

ting

win

dfar

m, w

ith

afu

rthe

r 17

new

tur

bine

s ca

pabl

e of

gen

erat

ing

arou

nd 5

1MW

of

gree

n el

ectr

icit

y ev

ery

year

. Thi

s is

enou

gh e

lect

rici

ty t

o m

eet

the

need

s of

35,

000

hous

ehol

ds.

Brie

f:

Due

to

the

size

of t

he K

enti

sh F

lats

ext

ensi

on p

roje

ctan

d th

e to

tal a

mou

nt o

f ele

ctri

city

the

add

itio

nal

turb

ines

cou

ld p

rodu

ce, p

lann

ing

dete

rmin

atio

nw

ould

fall

to t

he In

fras

truc

ture

Pla

nnin

g Co

mm

issi

on(IP

C). Q

uant

um P

ublic

Rel

atio

ns is

no

stra

nger

to

the

IPC

and

supp

orts

tw

o ot

her n

atio

nally

sig

nifi

cant

infr

astr

uctu

re p

roje

cts.

How

ever

, geo

grap

hy a

nd

Qua

ntum

’s e

xper

ienc

e in

sup

port

ing

sche

mes

on

this

scal

e br

ough

t th

e ag

ency

and

Vat

tenf

all t

oget

her.

Vat

tenf

all a

sked

Qua

ntum

to

unde

rtak

e an

att

itud

esu

rvey

in t

he W

hits

tabl

e an

d H

erne

Bay

are

a, s

o it

coul

d be

tter

und

erst

and

publ

ic p

erce

ptio

ns t

owar

dsth

e ex

tens

ion

proj

ect

and

asse

ss p

eopl

e’s

know

ledg

e of

Vat

tenf

all.

From

thi

s, Q

uant

um w

asas

ked

to m

ake

reco

mm

enda

tion

s to

rem

edy

any

issu

es id

enti

fied

in t

he s

urve

y re

sult

s.

Out

com

es:

Qua

ntum

con

duct

ed a

nd c

ompl

eted

the

sur

vey

onti

me

and

on b

udge

t. T

he r

esul

ts s

how

ed t

hat

over

all

ther

e w

as s

uppo

rt f

or t

he p

roje

ct a

nd t

hete

chno

logy

; how

ever

, lev

els

of p

ublic

rec

ogni

tion

of

Vat

tenf

all w

as li

mit

ed a

nd m

ore

impo

rtan

tly,

the

rew

ere

pock

ets

of s

tron

g lo

cal o

ppos

itio

n to

the

curr

ent

win

dfar

m a

nd t

he p

ropo

sals

to

exte

nd it

.

Follo

win

g th

e su

rvey

and

its

incl

usio

n in

Vat

tenf

all’s

even

tual

pla

nnin

g su

bmis

sion

to

the

IPC,

Qua

ntum

was

com

mis

sion

ed t

o de

velo

p de

taile

d pr

opos

als

tota

ckle

the

neg

ativ

e as

pect

s of

the

sur

vey,

eng

agin

gth

e co

mm

unit

y an

d ra

isin

g co

rpor

ate

awar

enes

s.

Vat

tenf

all

CA

SEST

UD

Y

Off-

shor

e W

ind

Pow

er>

Publ

ic R

elat

ions

Vat

enfa

ll P

R C

ase

stud

y_La

yout

1 0

4/10

/201

2 1

5:43

Pag

e 1

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