quant book group ppt
TRANSCRIPT
-
8/17/2019 Quant Book Group PPT
1/24
4 ECONOMLinlin ShanWenyu Ten
K.M.NafulHaque
-
8/17/2019 Quant Book Group PPT
2/24
Application o! the AH"
•Choice o! count#y !o# $uine e%panion
• &e'ucing tenion a(ong ASEAN count#ie
• Ma)ing &egional econo(ic 'e*elop(ent 'ecii
• E*aluation o! count#ie to att#act +,I
•
E*aluating (a#)et att#acti*ene
-
8/17/2019 Quant Book Group PPT
3/24
Hie#a#chy !o# chooing the (otuita$le inte#national (a#)et
-
8/17/2019 Quant Book Group PPT
4/24
"#io#itie o! the #ating
-
8/17/2019 Quant Book Group PPT
5/24
"#io#itie o! the #ating
-
8/17/2019 Quant Book Group PPT
6/24
&eol*ing tenion a(ong ASEAN coun
The#e a#e t-o hie#a#chie o! the p#opoe' (o'e
ASEAN
,e*elope' Count#ie
-
8/17/2019 Quant Book Group PPT
7/24
Hie#a#chy to fn' out !a*o#a$le glo$at#a'e an' econo(y ASEAN pe#pec
-
8/17/2019 Quant Book Group PPT
8/24
Hie#a#chy to fn' !a*o#a$le glo$al t#a'eecono(y t#ategie ,e*elope' Countpe#pecti*e/
-
8/17/2019 Quant Book Group PPT
9/24
ASEAN Count#ie Ta#get
1. Ma#)et2. 3#o-th
. E5ciency4.Sta$le
-
8/17/2019 Quant Book Group PPT
10/24
,e*elope' count#ie ,C Ta#get
1.Ma#)et2.+ai# t#eat(ent
.6alue
4.&eou#ce
-
8/17/2019 Quant Book Group PPT
11/24
Case 3 - Marketing Regional EconomicDevelopment Decisions
Hierarchy to prioritize sectors for regional economic develop
-
8/17/2019 Quant Book Group PPT
12/24
Hie#a#chy !o# #egional 'e*elop(ent plan !o# the tate o! 6i
Conti-Case 3 - Marketing RegionalEconomic Development Decisions
-
8/17/2019 Quant Book Group PPT
13/24
Conti-Case 3 - Marketing RegionalEconomic Development Decisions
Overall weights of the sectors9
the rating priority thecriterion priority against
-
8/17/2019 Quant Book Group PPT
14/24
Case ! Determining "ttractiveness ofco#ntries for $oreign Direct %nvestment &$D%'
Hie#a#chy that 'epict a Eu#opean (o'el !o# 'ete#(ining (a#)et at
-
8/17/2019 Quant Book Group PPT
15/24
total o! the #ating : the p#io#ityo! the lo-et le*el c#ite#ia
Case ! Determining "ttractiveness ofco#ntries for $oreign Direct %nvestment &$D%'
T#anition Count#ie; #ating9
-
8/17/2019 Quant Book Group PPT
16/24
E*aluating Ma#)etAtt#acti*ene
• A !o#(i'a$le !ou# nation cono#tiu(
-
8/17/2019 Quant Book Group PPT
17/24
Chooe a uita$le (a#)et
•
O-ne#hip A'*antage• Location A'*antage
• Inte#nationali
-
8/17/2019 Quant Book Group PPT
18/24
AH" Hie#a#chy
•
The !ou# nation cono#tiu( i th#eatening the'o(ination o! (a#)et $y =oeing Ai#c#a!t.
• "olitic
• Intene Co(petition
• Ma#)et 3#o-th
• Ma#)et Siecti*e? +in'ing the $e
-
8/17/2019 Quant Book Group PPT
19/24
O$>ecti*e? +in'ing the $e(a#)et
-
8/17/2019 Quant Book Group PPT
20/24
O*e#*ie- o! the AH"
1. Set up 'eciion hie#a#chy2. Ma)e pai#-ie co(pa#ion o! att#i$ute an'
alte#nati*e
. T#an!o#( co(pa#ion into -eight an' checonitency
4. 8e -eight to o$tain co#e !o# option
@. Ca##y out eniti*ity analyi
2
-
8/17/2019 Quant Book Group PPT
21/24
Typical Application A#ea
•
&eou#ce Allocation•Hi#ing7 e*aluating an' p#o(otinge(ployee
•St#ategic planning
•&elocation 'eciion•6en'o# election
•E*aluating (e#ge# an' acquiition2
-
8/17/2019 Quant Book Group PPT
22/24
AH" i $aically co(poe' o! th
•
,ete#(ine the #elati*e -eight o! the 'eciion an' 'ete#(ine the #elati*e #an)ing o! alte#nat
• =oth qualitati*e an' quantitati*e in!o#(ation cco(pa#e' $y uing in!o#(e' >u'g(ent to 'e#-eight an' p#io#itie.
-
8/17/2019 Quant Book Group PPT
23/24
B8ESTIONS
-
8/17/2019 Quant Book Group PPT
24/24
THANK DO8