Aligning survey responses with website visitor behavior has never been easier. • Gather visitor feedback and quickly spot areas for

improvement • Increase insight into why a customer did or did not

purchase, resulting in direct bottom-line impact • Intercept visitors with custom branded messages

without the help of web designers Want to understand the behavior of those who were satisfied vs. those who weren’t? What about a visitor looking for a product on your website that they couldn’t find? Capturing this level of insight can have an immediate impact on your bottom-line. Insights are twice as valuable, decisions are twice as right. Through this two-way integration with the Adobe Marketing Cloud, you can easily merge your website analytics with individual survey responses and report on them in both Adobe Analytics and Qualtrics Research Suite. This allows you to build powerful visitor profiles based on the responses given to specific survey questions. 10 Common Use Cases for Qualtrics & Adobe Analytics:

1. Website feedback 2. Customer satisfaction measurement 3. Shopping cart abandonment 4. Ad testing 5. Voice of the customer (VoC) 6. Brand tracking 7. Customer loyalty (Net promoter) 8. Product development & concept testing 9. Visitor intercept surveys 10. User experience research and design

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800-340-9194 sales@qualtrics.com

Qualtrics and Adobe Analytics

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Track the “whys” behind website visitor behavior.

Qualtrics is the world’s leading enterprise survey technology provider. Qualtrics and Adobe Analytics integrate seamlessly to  capture  the  holistic  insights  you  need  to  drive  more  accurate  business  decisions.    

Customers in nearly every industry, including:

Technical Features and Benefits

• Build visitor segments based on the responses given to specific survey questions.

• Traffic and conversion reporting based on survey, question and response level detail.

• Uses only 1 ListVar, 1 eVar, and 1 event to integrate unlimited Qualtrics surveys.

• Enhance Qualtrics reporting with up to 5 custom conversion dimensions, 5 custom traffic dimensions, 5 custom success events and more than 20 other standard metrics and dimensions tracked with Adobe Analytics.

• Target visitors with surveys based on 20+ behavioral and logical conditions.

• Integrated survey data within Adobe Analytics flows in "live" as surveys are submitted.

Qualtrics Research Suite lets your customers’ voice be heard and allows you to listen and act on the insights that matter most. Contact Qualtrics today to request a demo and learn innovative ways to capture real-time customer and market insights.

Visit us at: Qualtrics.com 5 Reasons Customers Love Qualtrics

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800-340-9194 sales@qualtrics.com

CASE STUDY:

• Reduced overall research

time by 50%

• Reduced overall research costs by 40% and eliminated significant outsourcing

• Increased volume of research by 25%

• Increased speed of decision-making

“Qualtrics has paid for

itself with the reduction of

outsourced research costs

and the ability to do more

of our own research faster

and better.”                              

Jeff Alvarez TRUE VALUE

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