quality streak. creating sites that google wants to eat up. nom
TRANSCRIPT
Quality Streak: Creating Sites That Google Wants To Eat Right Up. Nom.
What Are We All After?
More Traffic
More Revenue
It's All Complicated
Who Is Going To Help Us Drive That Traffic?
But...They Do Some Updates Don't They?
But....They Do Some Updates Don't They?
How Are Google Doing All This?
Quality Raters
Quality Raters
Simple, Right?
What Do Google Consider “Quality”?
They Have The Quality RaterGuidelines
We Are All Intertwined
You Want A Website That Google Is Going To Love?
Then You Have To Create A Website That Users Are Going To Love
Who Helps Make This Happen?
All Of Us
Devs And Designers
SEO And PPC’ers
Copywriters And Social Media Managers
Ask Yourself
Ask Yourself
Can I Do All Of This On My Own?
Ask Yourself
Can I Do All Of This On My Own?
And Satisfy The Good Quality Raters?
You Really Think So?
It Would Drive You Crazy!
You Really Think So?
“Everybody thinks their website is
above average.” Matt Cutts :// 2014
Hello, The Ikea Effect
But So… Many… Things…
Google Have Been Giving Us Clues For Ages
Google Have Been Giving Us Clues For Ages
One Word. Repeated.
Google Have Been Giving Us Clues For Ages
One Word. Repeated.
Quality.
Quality Content
"One of the most important steps in
improving your site's ranking in Google search results is to ensure that it
contains plenty of rich information that includes relevant keywords, used
appropriately, that indicate the subject
matter of your content." Google :// Every year since the dawn of time
(https://support.google.com/webmasters/answer/66361?hl=en)
Quality Websites
"The main thing is that people should avoid
looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and
nothing has changed today. Think about how
you can create compelling content or a compelling experience for users." Matt Cutts :// 2012
(https://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/)
I Miss Matt Cutts
Google Has Told Us What To Do
(Sort Of)
E-A-T And Y-M-Y-L
Apologies For Some Bullet Points Coming Up
Apologies For Some Bullet Points Coming Up
YMYL: Your Money Or Your Life
Google Search Quality Guidelines, Section 2.3
These are the pages that Google hold to a high standard because they can impact a persons life.
• Shopping or financial transaction pages
• Pages that offer financial information, for example, investment or tax information
• Pages that offer medical information about specific diseases or conditions or mental health
• Pages that offer legal information about topics like child support, divorce, creating a will, becoming a citizen, etc.
• Any page that has the potential to be dangerous or detrimental if it possessed low levels of E-A-T (car repair and maintenance, for example)
You Need Experts
2011 - 2014 Rel=author RIP
Remember Google+?
Remember Google+?
Remember Ripples?
Remember Ripples?
Trusted Sites
Trusted Sites
• A secure site free from issues and errors
• Well-cited on trusted niche sites
• Expertise on an author and site level
E-A-T
E-A-T
Expertise
E-A-T
Expertise
Authority
E-A-T
Expertise
Authority
Trust
Google Search Quality Guidelines, Section 3.1 - 4.1
• Enough main content (MC): content should be ample enough to satisfy the needs of a user for a page’s unique topic and purpose (broad topics require more information than narrow topics, for example)
• The page and its associated content is expert, authoritative, and trustworthy for the topic they discuss
• The website has a positive reputation for its page topics
• The website features enough auxiliary information, for example, “About us,” “Contact,” or “Customer Service” information
• The website features supplementary content (SC) that enhances the user’s enjoyment and experience of a web page
• The page is designed in a functional fashion that allows users to easily locate the information they want
• The website is maintained and edited regularly and frequently
Let’s Review And Get Actionable
Let’s Review And Get Actionable
Enough Main Content
URL Profiler
http://urlprofiler.com/
URL Profiler
https://www.seoquake.com
URL Profiler
http://urlprofiler.com/
URL Profiler
http://urlprofiler.com/
URL Profiler
http://urlprofiler.com/
URL Profiler
http://urlprofiler.com/
URL Profiler
http://urlprofiler.com/
URL Profiler
http://urlprofiler.com/
Siteliner
http://www.siteliner.com
Siteliner
http://www.siteliner.com
Siteliner
http://www.siteliner.com
Use Bloody Google
Satisfy The Needs Of A User For A Page’s Unique Topic And Purpose
Cognitive SEO
https://cognitiveseo.com/keyword-tool/
Cognitive SEO
https://cognitiveseo.com/keyword-tool/
Launching Soon
SEMrush
Launching Soon
SEMrush
Launching Soon
SEMrush
URL Profiler/Uclassify
https://www.uclassify.com/
Watson (RIP Alchemy)
https://natural-language-understanding-demo.ng.bluemix.net
Watson (RIP Alchemy)
https://natural-language-understanding-demo.ng.bluemix.net
Look At SERP Features
Look At SERP Features
https://www.semrush.com/features/organic-research/
Look At SERP Features
https://www.semrush.com/blog/win-serp-features-with-semrush/
Website Features Supplementary Content (SC) That Enhances The
User’s Enjoyment And Experience
Sitebulb
https://sitebulb.com/
Sitebulb
https://sitebulb.com/
Sitebulb
https://sitebulb.com/
Sistrix
https://www.sistrix.com
Hotjar – Incoming Feedback
https://www.hotjar.com/
Website Is Maintained And Edited Regularly And Frequently
Botify
https://www.botify.com/
Botify
https://www.botify.com/
Botify
https://www.botify.com/
Sitebulb
https://sitebulb.com/
Content King
https://www.contentkingapp.com/
Status Cake
https://www.statuscake.com/
Status Cake
https://www.statuscake.com/
Status Cake
https://www.statuscake.com/
Google Sheets
https://www.impression.co.uk/blog/8753/monitoring-website-uptime-google-sheets-email-alerts/
And Others
Do One Thing And Move On To The Next
Get Them Cherries
Move To The Next Level
https://www.flickr.com/photos/southbeachcars/19361964440
Get Them Cherries
Move To The Next Level
https://www.flickr.com/photos/southbeachcars/19361964440
Get Them Cherries
Move To The Next Level
https://www.flickr.com/photos/southbeachcars/19361964440
This Is Marginal Gains Shit
This Is Marginal Gains Shit
We Have Covered This Before
This Is Marginal Gains Shit
We Have Covered This Before
http://boom.tips/marginal-hot-dogs
Everything Is Connected
https://www.flickr.com/photos/joeshlabotnik/151489120
http://boom.tips/bonos-hats
http://boom.tips/van-halen-decisions
http://boom.tips/steal-artist
http://boom.tips/yes-yes-yes
http://boom.tips/falconry
Thank You
https://www.flickr.com/photos/joeshlabotnik/151489120