quality rating guidelines and google pigeon
DESCRIPTION
Get the inside scoop on Google's Quality Rating Guidelines (leaked!) and the latest in its algorithm updates, nicknamed Google Pigeon by Search Engine Land.TRANSCRIPT
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@axonnmedia
Quality Rating Guidelines
Kenny Davies, Content Optimisation Specialist
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@axonnmedia
Google’s quality guidelines were leaked! Currently on version 5 - a few months old.
Huge focus on:
• knowledge graph style results
• reputation
• authority
• adverts on page
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@axonnmedia
E-A-T High emphasis on a high
level of expertise,
authoritativeness or
trustworthiness.
Remember:
Pandas need to E-A-T!!
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@axonnmedia
Lacking in E-A-T Sites that lack E-A-T should
be awarded the Low rating
when a page or site is
being assigned a rating.
Lacking a certain amount of
E-A-T is enough of a
reason for a rater to give
any page a low-quality
rating.
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@axonnmedia
Ads, ads and more ads More of a negative perception:
• Pop-ups
• ads in navigation
• inline ads
• text-splitting ads
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@axonnmedia
What makes an expert? It is crucial to have writers who are
authorities or experts in their field.
Google is clearly emphasising the
role of authority and expertise in
websites, so going the next step
further isn’t surprising in the least.
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@axonnmedia
Supplementary (related) content Google wants raters
to look at other types
of secondary content,
with a particular
emphasis on content
that suggests related
content on a site.
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@axonnmedia
User Generated Content User generated content such as
forums that are frequented by
experts on specific topics, will be
factored into E-A-T
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@axonnmedia
High content rating Google wants to see a wide variety of
supplementary content on a page, and
emphasises it as an important part of
a page that is worthy of a High rating
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@axonnmedia
Local search… Pigeon
Last night, Google released
a local search algorithm
update. There is no internal
name for the update, but
SEL called it Pigeon.
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@axonnmedia
What Pigeon does Pigeon ties deeper into
web search capabilities,
with search features
such as Knowledge
Graph, spelling
correction, synonyms
and more.
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@axonnmedia
This new algorithm improves
Google’s distance and
location ranking parameters.
In addition…
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