quality marketing consulting
DESCRIPTION
Consulting Services in Quality MarketingTRANSCRIPT
Quality Marketing
In Servicies
QM
Usually, the
approach taken to
quality as
tradable value is
limited.
However , the
impact on
profitability and
brand is very
relevant as
important driver
for
competitiveness.
QM
Quality is embedded in every step of the Production & Distribution process.
A Map of points affecting Quality must be on the Marketing desk for assessing economic impacts
Design & Developme
nt
Production
Delivery
Customer Service
$ + $ + $ + $ = $$
QM
Some questions
to be answered
What is the true
level of quality
supplied?
Is the price right?
Is it properly valued
in the market?
Is the cost of
Quality/No Quality
known?
Have Liabilities and
Penalties been
evaluated correctly
How does Customer
Service and Quality
level fit ?
Quality offeredQuality Measured
$ $
QM
Four steps may disclose underlying improvement opportunities…
QM
ProcessUnderstanding
Measurement Analysis Implementation
Support
QM
Different methodologies and practices must be employed for identifying and addressing quality issues…
Process Understanding
Engineering
Auditing
Measurement
Tools
Development
Analysis
Performance
Cost& Pricing
Implementation
Marketing & Sales
Support
QM
: Proce
ss
Understa
ndin
gEngineering
Analyzing
processes
affecting the
Quality
Economics
Drafting the map
of Quality points
and cost drivers
Developing a set
of Key
Performance
Indicators
Auditing
Through
continuous
monitoring
and survey
of processes
is possible to
detect
deviations
QM
: Measu
ring
the Q
uality
Tools
Some tools and
developments
can be
necessaries for:
Quality Points
Measurement
KPI tracking
and
measurement
Data collection
and processing
Process
monitoring
PointVariable
ValueLast measure
Status SLOAction
RP-W12Setting
33 Jan 13, 2011UP
20 Alarm
Delay
0.02 Jan 13, 2011UP
0.01 Working
Response
11 Jan 13, 2011UP
15 Working
RP-E3Setting
18 Jan 13, 2011UP
20 Working
Delay
0.5 Jan 13, 2011UP
0.01 Alarm
Response
10 Jan 13, 2011UP
15 Working
RP-W13Setting
1.430667 Jan 13, 2011UP
9.67 Alarm
Delay
-1.6139 Jan 13, 2011UP
9.098571 Working
Response-4.65848 Jan 13, 2011
UP8.527143 Working
RP-E4Setting
-7.70305 Jan 13, 2011UP
7.955714 Working
Delay
-10.7476 Jan 13, 2011UP
7.384286 Alarm
Response-13.7922 Jan 13, 2011
UP6.812857 Working
RP-W14Setting
-16.8368 Jan 13, 2011UP
6.241429 Alarm
Delay
-19.8813 Jan 13, 2011UP
5.67 Working
Response-22.9259 Jan 13, 2011
UP5.098571 Working
RP-E5Setting
-25.9705 Jan 13, 2011UP
4.527143 Working
Delay
-29.015 Jan 13, 2011UP
3.955714 Alarm
Response-32.0596 Jan 13, 2011
UP3.384286 Working
RP-W15Setting
-35.1042 Jan 13, 2011UP
2.812857 Alarm
Delay
-38.1488 Jan 13, 2011UP
2.241429 Working
Response-41.1933 Jan 13, 2011
UP1.67 Working
RP-E6Setting
-44.2379 Jan 13, 2011UP
1.098571 Working
Delay
-47.2825 Jan 13, 2011UP
0.527143 Alarm
Response-50.327 Jan 13, 2011
UP-0.04429 Working
QM
: Analysis
Performance
Data from Quality
Points and KPI
allows to build up
instruments for
higher level
analysis:
Performance
dashboards
Diagnosis of
behaviors, rate
and mode
failures
Design and
development of
Reliability studies
Cost &
Pricing
Value Analysis
as a tool for cost
optimization
Assessing
impacts on
brand and
product
positioning
Most
appropriate
Pricing
structures and
strategies
QM
:
Imple
menta
tion
Marketing
Upstream
Product
adjustments
Identify most
suitable SLO
Design of
commercial SLA
Develop the best
quality
assurance
policies
Setting Product
warranty terms
Marketing
Downstream
Drafts of
RFP/RFI/RFQ
Pricing tools,
Quotation tools
Go-2-Market
Communicating
the Quality
Tracking
QM
: Support
Others
Assessment in economic
risk and development of
the necessary hedging for
quality problems
Support to respond
complex requests
(RFP/RFI/RFQ)
Preparation of proposals
with specific requirements
of Quality / Performance
Mystery shopping
Training in Quality, Pricing
and Customer Valuation
We put perspective...
https://sites.google.com/site/mxiconsultores/