qs, ux, design

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  • Reflective experiences From generic to P.O.V. !

    !

    !

    QS meet up

    30.03.2014

    Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    > Sense: the experience of perceiving whats going on, in real time, as from data collected from sensors, or from haptics feedback. > Reflect: the experience of stepping-back, putting into perspective from patterns contemplation. > Do: the experience of enhanced/coached action or decision-making from data analytics, machine-learning, recommendation and behavioural change algorythms.

    3 experience spaces converging from data valorisation

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, sense !!!!!!!The nuage vert Helsinki 2009

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, reflect !!!!!!!Dopplr traveler footprint 2009

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, reflect !!!!!!!3D footprint Time spent by location C. Ramus, Orange, 2012

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, reflect through time 5.39 !!!!!!!Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, reflect through time 10.17 !!!!!!!Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Making the invisible visible, reflect through time 19.33 !!!!!!!Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Do Taxi traffic About 10 mn for a taxi Book now?

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Do Taxi traffic About 10 mn for a taxi At this time, its usually 30 mn. Book now?

    3 experience spaces converging

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    A brand perspective

    Control DelegationControl DelegationBMW: manual by default, with assistance when required.

    Google: automatic by default.

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    A brand perspective

    Control Delegation

    Google now Iceberg logic Only Do visible.

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    A subjective perspective

    Different coaches can focus data analysis differently and deliver different recommendations. Coach, guide, muse, teacher, sparring partner, conscience, critical vs empathic, in the flow vs out of the flow.

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Designing against qualities

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Framework of qualities

    Design is a creative synthesis activity: aiming at balancing experiential qualities.

    Donald Normans experience model

    behavioural reflective

    viceral

    experience

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Framework of qualities

    Design is a creative synthesis activity: aiming at balancing experiential qualities.

    Donald Normans experience model

    behavioural reflective

    viceral

    experience

    Functional Symbolic

    Sensorial

    experience>

    in designers language

  • Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | 2014

    The familiar and the new

    Piaget & constructivism: To solve experience B, a child builds on previous experience

    A. Then negotiation happens between assimilation and accommodation.

    From this comes the concept of affordances (J.J. Gibson): actions possibilities that

    are readily perceivable by an actor from remembered experiences...

    !

    Therefore, design as change agent needs to address both a marketing need to

    value the perception of a disruption / peoples need to capitalise on experience.

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    The familiar and the new applied: the desktop metaphor

    For example, the desktop metaphor was purposefully referring to real world

    objects as metaphors to help one grasp the abstraction of a digital space.

    And this is not exclusive to digital devices.

    original desktop metaphor

  • Remy Bourganel | building a vision from design | The Family | 2014

    The familiar and the new applied: the typewriter

    The QWERTY keyboard was designed from technical contraints. Better options

    for usage have been designed since, but the trade-off effort/benefit is perceived

    as negative. The objectively better option doesnt necessarily win!

    Original Qwerty keyboard, 1880

    Apple Qwerty keyboard

    Dvorak keyboard, first alternative, 1936 Colemak, 2006

  • Remy Bourganel | building a vision from design | The Family | 2014

    The familiar and the new applied: the Leapmotion

    Exceptional technological performance of high definition gesture movement

    capture, but without any usage! Gestures in the void are counter-natural

    and stress the body, without physical artefact in hand, long usage creates a fatigue.

    Leap motion, gestures in the void!

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Where is design best suited?

    Roberto Verganti/Donald Norman

    meaning

    incremental change radical change

    tech

    nolo

    gy

    incr

    emen

    tal c

    hang

    e ra

    dica

    l cha

    nge

    technology

    push

    technology

    epiphany

    !!design

    market pull

    (user centred)

    design

    time

    prod

    uct

    Human

    Centred

    Design

    technology change

    or meaning change

    R. Verganti D. Norman

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Crossing the chasm

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Diachronic vs synchronic

    Muji vs

    Aether music player, evovle/learn from context (place/time)

    Services involving programmable matter are diachronic.

    They reveal and evolves over time. The design becomes conversational with user.

    Principles are grounding the evolutions.

    They help bridging evolving experiences.

    They frame the big picture.

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Context is king

    Context: People/Time (before, during, after)/Place

    Minkowskis space-time: light cone and hyper surface of the present

    Minkoskis model

    Focus on Real-time value

    covers the fact that before

    and after matters a lot

    if not more.

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Context is king

    time, season, weather, workload, activity, mobility:

    externalities not yet considered in QS/health

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Correlation isnt causality

  • Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | 2014

    Were not rations animals