QR Codes

Linking the real world with the digital world.

What are QR Codes

• 2D barcode readable by mobile devices

• Requires a QR Code reader application

QR Code Types

• Static– Instructions direct from QR code to mobile

device. No additional support service required

• Dynamic– QR Code connects mobile device to rich

content delivery service via 3G/Wifi network.

Static QR Code example

• Contact information

Static QR Code example

• Send an Email

Static QR Code example

• Direct Call

Static QR Code Example

• SMS Text Message

Static QR Code

• (Mobile Friendly) Websites

Static QR Code Example

• Real-time Navigation

Static QR Code

• Video Links

Dynamic QR Codes

• Advantages– Adaptable content and presentation– Tracking and analytics

• Disadvantages– Requires 3G/Wifi/Internet access to function

Dynamic QR Codes

• Vcard+– Include Photo– Downloadable vCard– Lever Social Media Links– Updatable changeable content– Direct dial– Direct navigation– Usage statistics

Dynamic QR Codes

• URL (mobile friendly)– Change target URL– Tracking and statistics

Dynamic QR Codes

• Full Service Mobile Friendly Marketing Platforms using dynamic codes

http://mkb.odoa.eu/MKB-examples.aspx

QR Code Do's

• Be Mobile Friendly

QR Code Do's

• Branding and Identity– Recognition and trust

QR Code Do's

• Simple ‘to the point’ examples

QR Code Don'ts

• Default Website for computer use

QR Code Don'ts

• Mysterious QR Codes– “bit.ly/NVqUGK” = ???? (what is this?)

QR Code Tips

• Be mobile friendly

• Be relevant

• Add value

• Keep it simple

• Interact

More Information

• Making your own QR Codes– http://qr.odoa.eu– http://blog.qr4.nl

• Dynamic QR Codes– http://qr.odoa.eu

• Full Service QR Codes– http://mkb.odoa.eu

• Presentation by:

• Ben van Sas

• Jeroen Steeman

Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland

Telefoon +31 (0)6 246 75 585Telefoon +31 (0)6 130 33 743

Mobile Marketing Services and Solutions with QR Codes