qr codes for bed and breakfasts
DESCRIPTION
QR Codes for Lodging Seminar for the Mid-Atlantic Innkeepers Conference 2012 Slide notes at http://chefforfeng.wordpress.com/2012/03/06/qr-codes-for-lodging-from-the-mid-atlantic-innkeepers-conference/TRANSCRIPT
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QR Codes for Lodging
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QR (Quick Response) QR codes were invented
by Toyota to track vehicles during the
manufacturing process.
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Why Use QR codes?
Brand Awareness
Drive Traffic to your website or social media
Deliver incentives for guest stays and guest retention
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Image courtesy: http://blog.euservices.com
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Image from:
http://www.youscan.me/help/
It’s neat but is it usable?
Image from:
http://www.blacknetgroup.com/how-
realtors-are-using-qr-codes/
Yes
No, Scan a QR
code while driving?
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Test It! Useless if it doesn’t work at all
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QR codes are very flexible for the user, Print at your inn on Avery labels
Scan the QR code for upcoming Special
Packages and a coupon for 25% OFF
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Think about pointing the QR codes to other things besides your website.
• QR codes on print ads• QR codes to social media photo
albums (Facebook & Google Plus)• QR codes to Recipes• QR codes for specials, offers & packages• QR codes for discounts or special offers• Give your customers referral cards with a QR
code on which leads to a special friends and family rates page.
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New Hampshire IS the place
to stay
Why? Scan the QR code and find
out why.
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Think about placement and think about how people scan
New Hampshire B&Bs Rock
Front
Back
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New Hampshire IS the place
to stay
Special Packages just for you!
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To a mobile
friendly page
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Scan for a discount
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You need to give people a reason or
incentive to scan the code. “Visit our website” isn’t
enough of a hook
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Tips
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• Glossy materials tend to reflect a lot of light and can distort a QR code, as can textured papers.
• Remember to drive the links to a mobile friendly resource
• Some people don't know what QR codes are (even ones with cell phones), use the KISS principle, explain it a little if possible.
• Test your QR codes with multiple readers and devices.
• Make sure to use colors that create an effective contrast between the QR code and the background.
• Shorter URLs have less of a chance of coding error while being scanned
• Make sure the code is large enough to be scan-able, Test Test Test
• Text only QR codes are an option for those place w/out internetaccess
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You can generate QR codes and MS tags with the Tag Manager, and
also track a number of consumer actions associated with the use of those 2D codes. http://tag.microsoft.com/
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A few QR code generatorshttp://delivr.com/qr-code-generatorhttp://qrcode.kaywa.com/http://zxing.appspot.com/generator/http://www.qurify.com/en/
Favorites:http://kimtag.com/ (social hub http://www.likify.net/ (Generate FBLikes) http://qrdroid.com (mulitple options) http://www.socialqrcode.com/
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Free Mobile Phone Emulators http://www.mobilemoxie.com/handset-emulators/phone-
emulator/
list of specific mobile emulators:
http://mobiforge.com/emulators/page/mobile-emulators
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Thank You!