qr codes: a quick response for your business
TRANSCRIPT
A collaboration of seasoned professionals from C.E.L. Public Relations and Small Business Mavericks.
QR Codes: A Quick Response for Growing Your Business
What are QR Codes?
• QR Codes = “Quick Response Codes”
• A 2-dimensional bar-code made up of smaller squares and rectangles.
• Easily link to: a website, blog, landing page, video, lead capture form – from anywhere
Benefits of QR Codes
• Reach your customers on their mobile phones, when they are ready to purchase
• Put your message in your customer’s pocket
• Increase customer loyalty and repeat visits
• Provide detailed info and interact with customers
Benefits of QR Codes (cont.)
• Offer special offers, discounts or promotions
• Lead generation – collect prospect info & stay engaged
• Offer value-added bonuses or interactive games to increase customer engagement
• Change your offers frequently, daily if you wish
Who uses QR Codes?
• Mobile bar code scanning has increased by 4,549 percent in the first quarter of 2011*
• Largest percentage of QR Code users are between 35 and 45 years old
*Mobio Identity Systems 2011 Study
• 68% of QR Code users are women
• 62% of all QR Code users are repeat scanners
• By the end of 2011, 50% of all U.S. cell phone users will be smart phones
Examples for Your Business
• On social media sites
Examples for Your Business
•On your business card •Also on..
•Vehicles
•Billboards
•Window Displays
•Signage (real estate)
•Product signage in-store
•Buildings
•Tee-Shirts
•Promotional items
•Shopping Bags
•And more!
Popular Examples
Popular Examples
Creating a QR Code
• QR Code Generators
• QRStuff.com
• Google QR Code Generator
• Doesn’t have to be black & white
Reading a QR Code
• QR Code Readers exist for smart phones and camera-enabled phones
• Search on your device for “QR Code Reader”
• Popular Code Readers:• NeoReader
• QRReader
• TagReader
• Optiscan
• ScanLife
Mistakes to Avoid
• Using a proprietary QR Code Generator
• Requiring users to
download a “special” QR Code Reader
• Not implementing measurements to track effectiveness
• No strategy, goal or objective for the use of the QR Code
• Failure to test before printing / launching
• Not providing guidance on use of codes for “newbies”
• Directing visitors to a standard webpage not optimized for mobile
Measuring Your Success
• Create a “mobile-optimized” landing page for your offer
• Track your analytics in terms of numbers of visits to that landing page
• Create multiple landing pages and multiple QR Codes to track which marketing vehicle is most effective
• Develop a tracking system to measure each QR Code’s performance based on the specific offer or marketing campaign
LET’S CONNECT:social media incubator• e-mail: [email protected]• Web: thesocialmediaincubator.com
small business mavericks• LinkedIn: LinkedIn.com/in/CarolineMelberg• Facebook: Facebook.com/CarolineMelberg• Twitter: Twitter.com/CarolineMelberg• e-mail: [email protected]• Web: SmallBusinessMavericks.com
c.e.l. public relations•LinkedIn: LinkedIn.com/in/company/ c.e.I.-public-relations•Facebook: Facebook.com/celpr•Twitter: Twitter.com/proutloud•e-mail: [email protected]•Web: celpr.com
QR Codes: A Quick Response for Growing Your Business