qlikview and location / map intelligence
DESCRIPTION
Discusses integration of QlikView with Location Intelligence -- ESRI, MapXtreme, Geoserver, Google MapsTRANSCRIPT
Joefer Tingson (MISNet-QlikView consultant)
Roderick Ross (Integeo Business Dev’t Manager)
Butch Virtucio (Integeo-QlikView consultant)
What is Associative Analytics?
What is Integeo Map Intelligence?
Associative Analytics + Map Intelligence – the Killer App
Demonstration
Wrap-up and Q&A
Expand window to take up full
screen
Close / Open dialog box
Submit questions
Extremely Costly
Hard To Get the Right Data
Industry Average Deployment: 17 Months
Industry Average App Creation: 5 Months
ServicesCost
$500K$400K$300K$200K$100K
$0
Long Time to Get Results
SAP BW Cognos BusinessObjects
Data in Multiple Formats
Users Unsure Getting Right Data
64%
36%
Users Certain Getting
Right Data
BARC BI Survey 8
InfoWorld & IDC BI Survey
Anyone can use them
Simple and intuitive
Results in seconds
No training
Self-service
Addictive
People love using them
Easy to use as a consumer app
Instant results
Rapid time to value
Addictive
Gorgeous, intuitive interface
Delivers the big picture and deep analysis
Makes the complex simple
Lets business users achieve the impossible
People love using it
No programming needed
Rapid time to implement
Delivers the bigger picture by including the location visualization
People love using it
Every dollar spent has a location
Where are our assets? Where are our sales? Where is our target
market? Where is our sales
force deployed?
The where can be just as important as the
what and who
80% of data has the location component, but businesses are unable to exploit it
Business Week Research
% of companies using above technologies
Location Visual very powerfulReadily interpreted by Executives
Business data becomes valuable when collected & analyzed in relation to other internal or external data, eg, match your sales / service distribution outlet revenue info with
• Demographics info like population density• Product mix vs customer needs / segments, eg affluency in a particular location• Competitive info, eg competitors network of outlets• Traffic patterns within the area, easy access• Service outlets, real-time deployment of service engineers
Combine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights
Location information in decision-making:
Strategic Entry into a new region, outlet location, product direction, mergers & acquisitions
Tactical Acceptable risk levels when developing offers for certain customer segments
Operational
Approve / decline, authorize, fraud detection, customer service
Industry Use and Benefits of Location IntelligenceRetail Determine optimal site location, Maximize market share
Hotels & Property Site selection, target marketing, expansion planning
Finance Optimize every customer touchpoint, Optimally allocate branch & sales staff
Government Crime analysis, improve emergency responders, planning & dev’t of large-scale public works
Insurance Improve underwriting decisions, better risk management
Media Plan media publication and distribution according to subscriber demographics
Telecommunications
Analyze network coverage, market demand, competitor data, identify emerging trouble spots / downtimes, etc.
Transportation & Logistics
Analyze the maintenance of transport systems, route planning & optimisation, asset tracking
OGC Requests
Integration Platform
Google Maps
GIS Server
Shape Files StreetPro
WMS
QlikView BI Server
Business Data
Reference Data
BI Dashboar
d
BI data
Other UI
WMS
Google Earth
KML
QlikView
BIRT
Cognos
Excel
Microsoft RS
MicrostrategyLocatio
n In
tellig
en
ce
Bu
sin
ess In
tellig
en
ce
an
d T
ran
sactio
nal
Pla
tform
s GIS
Serv
er
Geoserver
MapInfo
ESRIOracle
Hyperion
Business Data GIS Base MapsReference Data Reference Data
Business Objects
Oracle OBIEE
CIK
• Name• Address• Total Spent• Items purchased
◦ Replaced previous time consuming and manual distribution of Carrefour Club analysis with automated process delivered via web browser through integrated mapping
Business Benefits:
Stores now have an interactive mapping environment
Deeper analysis can be made using BI filters Maps always reflect the latest data Maps are delivered in seconds, not months
Marketing campaign drove location based analysis
Use Census data to identify target markets not currently covered by Tupperware agents
Also used to rationalise management of Agents by Distributors
Identify locations that might warrant placement of a new distributor location
Many Different GIS servers Do they support WMS import Map Intelligence supports export of BI
spatial layers as interactive WMS Allows opportunity to link BI with other GIS
servers Example – DEEWR using specific BI tool and
specific GIS platform Integrate BI into an existing GIS interface
No GIS skills required
Color-coded regions from the world, to
country
To cities, associations calculated spatially in
real-time
To individual sales / service locations
Show linear features color-coded by eg
accident rate or other measures
Floor plan, desk or building locations color-coded by an
attribute
Show measures within a kilometer
radius
Show highest concentrations
Concentrations by Contours
Show prominence
Show me area of control for each distribution
outlet. Every point within each polygon is closest to
the controlling point.
Show me the distance on the ground between
points or along a route.
Plot the route a courier van took or draw a line
from the store to its best customers.
Use “as the crow flies” circles.
Augment business data with demographic data, eg Sales vs.
population.
Show charts on regions
Export as a WMS Layer for import into another application
Show Google Streets Layer
Export to Google Earth to show Points of Interests and 3D view
QlikView Associative Analytics – how it works
Demo QlikView – Integeo Map Intelligence
QlikView data over a number of spatial interfaces
Region
State
Product
Sales Person
IT Driven• Linear, pre-defined thinking• Insights missed in hidden data• Months to change• Data-centric
IT Driven• Linear, pre-defined thinking• Insights missed in hidden data• Months to change• Data-centric
User Driven• Follows the user• All data, always visible• Minutes to change• Insight driven
User Driven• Follows the user• All data, always visible• Minutes to change• Insight driven
TraditionalTraditional AssociativeAssociative
Region
Product
StateSales Person
1. Easily consolidates multiple data sources2. Loads all data into memory3. Enables real-time associative search and analysis
Explore and analyze sales & marketing, performance, clinical, manufacturing, & supply chain data as needed based on your unique needs
Explore and analyze sales & marketing, performance, clinical, manufacturing, & supply chain data as needed based on your unique needs
Learn from the results, make associations, and ask follow-up questions
Learn from the results, make associations, and ask follow-up questions
Associative SearchAssociative Search
Utilize across your firm on a daily basis to drive better business performance
Utilize across your firm on a daily basis to drive better business performance
Gain insights you need to make faster, more informed decisions
Gain insights you need to make faster, more informed decisions
QlikView Associative Search◦ A new paradigm for interactive data analysis that works the way your mind works◦ Puts analytical power into the hands of ordinary business users◦ Enabled by QlikTech’s patented in-memory associative database technology◦ Driven by huge advances in computing power
Independent of business domain
Seamless, synchronized integration between BI, GIS
Merge business data with external geographic factors
Advanced visualizations
Interactive, dynamic web applications
No programming skills needed by developers
Vendor-neutral
Download your evaluation copy now!
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