qif brand identity guidegradient colors wrong color combinations dark backgrounds change the...
TRANSCRIPT
Qif brand identity guide 2017
color schemecolor scheme
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #4F4F4F
RGB 79/79/79
CMYK 67/60/59/44
PANTONE 445 C
WEB #B3B3B3
RGB 179/179/179
CMYK 31/25/25/0
PANTONE COOL GRAY 9C
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #636363
RGB 99/99/99
CMYK 62/55/53/27
PANTONE 445 C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
color schemecolor scheme
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #4F4F4F
RGB 79/79/79
CMYK 67/60/59/44
PANTONE 445 C
WEB #B3B3B3
RGB 179/179/179
CMYK 31/25/25/0
PANTONE COOL GRAY 9C
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #636363
RGB 99/99/99
CMYK 62/55/53/27
PANTONE 445 C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
color scheme ( mono color )
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #000000
RGB 0/0/0
CMYK 0/0/0/100
PANTONE BLACK C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
logo - exclusion area
X
X
X The "X" distance is always the size of the ( I )
X X
30 mm
minimum size
color scheme ( mono color )
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #000000
RGB 0/0/0
CMYK 0/0/0/100
PANTONE BLACK C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
logo - exclusion area
X
X
X The "X" distance is always the size of the ( I )
X X
30 mm
minimum size
WEB #636363
RGB 99/99/99
CMYK 62/55/53/27
PANTONE 445 C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
QiF inside logo
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #4F4F4F
RGB 79/79/79
CMYK 67/60/59/44
PANTONE 445 C
WEB #B3B3B3
RGB 179/179/179
CMYK 31/25/25/0
PANTONE COOL GRAY 9C
inside
QiF inside logo black background
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
inside
WEB #636363
RGB 99/99/99
CMYK 62/55/53/27
PANTONE 445 C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
QiF inside logo
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #4F4F4F
RGB 79/79/79
CMYK 67/60/59/44
PANTONE 445 C
WEB #B3B3B3
RGB 179/179/179
CMYK 31/25/25/0
PANTONE COOL GRAY 9C
inside
QiF inside logo black background
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
inside
inside
insideinside
inside
QiF inside logo (mono color)
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #000000
RGB 0/0/0
CMYK 0/0/0/100
PANTONE BLACK C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
font usage
inside
Ubuntu Light (medium)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * _ + = - < > , . : ; ? / ” ’ )
inside
insideinside
inside
QiF inside logo (mono color)
WEB #027FC7
RGB 2/127/199
CMYK 88/45/0/0
PANTONE 3005 C
WEB #000000
RGB 0/0/0
CMYK 0/0/0/100
PANTONE BLACK C
WEB #FFFFFF
RGB 225/225/225
CMYK 0/0/0/0
PANTONE COOL WHITE C
font usage
inside
Ubuntu Light (medium)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * _ + = - < > , . : ; ? / ” ’ )
logo - misuse
gradient colors wrong color combinations dark backgrounds
change the corporate colors change the proportions
picture background use shadows
logo - use
black & white black & white negtive
mono color mono color negative
white background
black background
picture background light background dark background
logo - misuse
gradient colors wrong color combinations dark backgrounds
change the corporate colors change the proportions
picture background use shadows
logo - use
black & white black & white negtive
mono color mono color negative
white background
black background
picture background light background dark background
thank you...!