qfd for wcm
TRANSCRIPT
Quality Function Deployment (QFD)
Mohan Khond
Mechanical Engineering Department
College of Engineering , Pune
Learning Objectives
The basic aim of presentation is to describe the methodology of QFD.
Various Steps associated in QFD and the development of interrelationship matrix.
Application of QFD with suitable illustration and case study .
Why QFD?
Survival in world class competition Retaining and enhancing market share Shorter product development cycle Customer awareness
Quality Function Deployment
Quality function deployment is literal translation of the Japanese words HIN SHIT SU KINO TENKAI
The concept of QFD was introduced in Japan by YOJI AKAO in 1986
The QFD methodology was developed at Mitsubishi’s Kobe Shipyard
Quality-Quality is what the customer says it is.(A. Feigenboum)
Function-In this case it is aim, purpose, operation,or action
Deployment - The meaning of deployment is to operationalised or to bring out
QFD defined as a series of translations from customer needs to product characteristics and ultimately to manufacturing procedures.
Quality function Deployment is a team-based management tool in which customer expectation are used to drive the product development process
It is disciplined approach to product design, engineering, and production and to provide in depth evaluation of product.
Customer needs are operationalised as production process instruction that will produce outputs with desired characteristics.
This method has been described as set of planning and communication routines that facilitate cooperation between marketing, design, and manufacturing during design process.
Characteristics of QFD
Qualitative technique. Use of Interdisciplinary team. Uncovering new problems and facts . Customer driven
Steps in QFD
List Customer Requirements. (WHATs) List Technical Descriptors. (HOWs) Develop an relationship matrix between WHATs and
HOWs Develop an Interrelationship matrix between HOWs Competitive Assessment Develop Prioritized Customer Requirement Develop Prioritized Technical Descriptors Calculation of Absolute and Relative Weight.
Fig-1 House of Quality
Case study
A company that manufactures bicycle components such as cranks, hub, rims, etc, wants to expands their product line by also producing handlebar stems for mountain bikes.
Adding relationship Matrix to the House of Quality
Interrelationship Between Technical Descriptors
Adding prioritized customer requirement
Calculation
For column :Absolute weight = (Important to customer) (scale-up factor) (sales point)
Absolute weight is product of Column in the relationship matrix and importance to customer e.g.
For Aluminum(9x8+ 1x5+ 9x5+ 9x2+ 9x7+ 3x5+ 3x3)=227 Relative weight is determined by taking the dot product of
column in relationship matrix and column for absolute weight in prioritized customer requirement
For die casting (3x16+ 9x8+ 9x5+ 3x2+ 0x18+ 3x5+ 9x3)=213
Conclusion
It is based on the calculation of absolute weight for technical descriptor and relative weight for technical descriptor
Greater value of absolute weight indicate that handle bar Aluminum die casting
.The relative weight also indicate that handle bar stem should be Aluminum die casting .
Benefits of QFD
An orderly way of obtaining information and presenting it.
Shorter product development cycle. Considerably reduced start up cost Fewer engineering changes. Consensus decision Preserve every thing in writing . Develop an environment of team work.
Thank you