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QC Marketing Annual Report 2013

Tami Seitz, director QC Marketing

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Goals and Objectives for FY 13

Overall Objectives

• Increase awareness and visibility of WIU-QC as an institution of academic excellence and dedication to higher values in higher education and service to the community through a comprehensive integrated marketing strategy that involves and interfaces with the community.

{ Goals from last year...

Things we made happen!

Phase II Marketing windscreens and banners

Street banners

Program Specific Marketing

Niche Marketing -Graduate Students

Texting New campaign coming in April

QR codes and video

QR codes and video

QR codes and video

QC Sports involvement-

sponsoring 5k race and Little League tournament benefitting scholarships, college nights

Target meetings

Target meetings

Marcia Lense-KWQC

Randy Jacobs-TAG Marketing

Gary Rowe-WIU-QC Development

Jill Weaver-Modern Woodmen

Susan Seaver-Goetz-WIU Alumna

Val Yazbec-Dispatch/Argus

QC Marketing Advisory Group

Mini

Marketing/Development Intern?

QC Airport

Accomplishments 2012/13

New Advertising-Mobile

KWQC

NorthPark Mall

Outdoor Messaging

Web

Facebook-over 900

TV

WYEC Radio Interviews

Mobile Viewbook

QC Viewbook-Bronze Collegiate Advertisng Awards 2012

Recruitment Video

Metro-The Connect

Metro-shared marketing

WQPT-The Cities

St. Ambrose University

Augustana

Trinity

EICC

Black Hawk

Palmer

WIU-QC

QC Joint Higher Ed Marketing Alliance-branding

the QC’s as a “college town/education hub/Amtrak

News Media-over 100 stories last 9

months-WIU-QC experts, accessible on-cam interviewees

Enrollment

Full Page Message

River Cities Reader

City of Moline/Renew Moline

Bush Construction

QC Alumni Event-Jan ‘13

Interactive Holiday Greeting

Snow Cancellation Sponsor-KWQC

$28,052

Cost Savings $ special sales,

remnants, negotiations, etc

{ Objectives/Goals Fy 14

-Explore new media like mobile apps

-Expand social media to meet audience needs

-Create more videos for QC Admissions

-Explore more programming ideas/promotions with WQPT

All FY Goals/Objectives support the WIU Strategic Plan’s number one goal

University Growth and Recruitment with each item playing a part in our plan to grow enrollment and increase awareness of WIU and our traditions of excellence!

Strategic Plan

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Continue to research how our students use technology and meet the needs of our recruiting specialists needs as they meet with future students and parents. Because of this goal we created an interactive viewbook and a QC specific recruitment video. Administrative support of web and marketing having iPad technology greatly increased our understanding and execution of this goa

Technology Goals

Thank you for the iPads!

Success!