q&a masterclass smart shopping john terra the smart store of the future
DESCRIPTION
Presentatie van John Terra van Q and A tijdens het ICT Café van 17 april 2014 in Den Haag.TRANSCRIPT
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“The Smart Store of the Future”
Combines the best of both worlds
John Terra
Masterclass Smart Shopping ICT Café Den Haag 17 april 2014
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SMART wat is dat?
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SMART = slim? SMART = een auto?
SMART = technologie?
SMART = Specifiek, Meetbaar,
Acceptabel, Realistisch, Tijdsgebonden?
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“Innovation is in our DNA and technology is the fundamental tool we use to improve every aspect of the experience we provide our customers. We have a lot to learn…it’s still day one”
- Jeff Bezos
Youtube: http://www.youtube.com/watch?v=DCDYIWZjpcE
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Technologie is geen doel op zich maar een middel om een doel te
bereiken
Dat is SMART
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Welk doel wil je bereiken?
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Je doel is de Smart Shopper
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Wie is de Smart Shopper?
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Boomers 1945-1965
Desktop Savvy
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Generatie X 1965-1980
Tablet Savvy
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Millennials 1980-2000
Smartphone Savvy
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Wat wil de Smart Shopper?
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Bepalend bij het shoppen Millennials Boomers
1 Snelle beschikbaarheid van het product 3
2 24/7 10
3 Prijzen vergelijken 4
4 Touch & Feel 5
5 Eenvoudig producten zoeken en selecteren 7
6 Ruilen & Terugbrengen 1
7 Inzicht in beschikbaarheid van het product 2
8 Winkelen kost weinig tijd 9
9 Reviews & aanbevelingen 11
10 Uitgebreid assortiment 8
11 Store Experience 12
12 Funshopping 13
13 Deskundig & Professioneel advies 6
14 Unieke producten 14
15 Ideeën & Inspiratie 15
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Bepalend bij het shoppen Millennials Boomers
1 Snelle beschikbaarheid van het product 3
2 24/7 10
3 Prijzen vergelijken 4
4 Touch & Feel 5
5 Eenvoudig producten zoeken en selecteren 7
6 Ruilen & Terugbrengen 1
7 Inzicht in beschikbaarheid van het product 2
8 Winkelen kost weinig tijd 9
9 Reviews & aanbevelingen 11
10 Uitgebreid assortiment 8
11 Store Experience 12
12 Funshopping 13
13 Deskundig & Professioneel advies 6
14 Unieke producten 14
15 Ideeën & Inspiratie 15
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Waar gaat de Smart Shopper winkelen?
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Millennials Nu Over 5 jaar
Fysiek 47% - 6%
Online 32% + 1%
Geen voorkeur 22% + 4%
Voorkeur kanaal
Boomers Nu Over 5 jaar
Fysiek 53% - 7%
Online 19% + 4%
Geen voorkeur 29% + 2%
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Hoe gaat de Smart Store dit waarmaken?
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Ideeën & inspiratie Inspiratie door producten of diensten
(vooral) online Fysiek - Online (Vooral) fysiek
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iBeacons
Youtube: http://www.youtube.com/watch?v=sUIqfjpInxY
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24/7 Op ieder moment kunnen winkelen, wanneer het jou het beste uitkomt
(vooral) online Fysiek - Online (Vooral) fysiek
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Snelle beschikbaarheid
Snelle beschikbaarheid van het product
(vooral) online Fysiek - Online (Vooral) fysiek
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eBay Now
Youtube: http://www.youtube.com/watch?v=tWhxPUrljYQ
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Kate Spate Saturday
Youtube: http://www.youtube.com/watch?v=5fMMm5PNeDw
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Inzicht in beschikbaarheid Inzicht in de beschikbaarheid van producten
(vooral) online Fysiek - Online (Vooral) fysiek
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HEMA
Streepjescode scanner
Gebruik thuis
Gebruik in de winkel
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Uitgebreid assortiment Zeer uitgebreid assortiment
(vooral) online Fysiek - Online (Vooral) fysiek
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Online winkelen in de fysieke omgeving
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(Vooral) online 3%
Fysiek - Online 26%
(Vooral) fysiek 71%
Deskundig & Professioneel advies Deskundig en professioneel advies tijdens je aankoop
(vooral) online Fysiek - Online (Vooral) fysiek
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(Vooral) online 3%
Fysiek - Online 26%
(Vooral) fysiek 71%
Coolblue.nl
Producteigenschappen
Gebruikerservaringen
Vergelijken
Telefonisch advies
Winkels
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Zoeken & Selecteren
Eenvoudig producten zoeken en selecteren
(vooral) online Fysiek - Online (Vooral) fysiek
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Reviews & aanbevelingen Productinformatie door middel van reviews en aanbevelingen
(vooral) online Fysiek - Online (Vooral) fysiek
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Perch display
Youtube: http://www.youtube.com/watch?v=PwQMtOLE19w
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Winkelen kost weinig tijd
Winkelen als activiteit kost weinig tijd
(vooral) online Fysiek - Online (Vooral) fysiek
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Square Wallet
Youtube: http://www.youtube.com/watch?v=3Vfr8LURs9s
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(Vooral) online 3%
Fysiek - Online 30%
(Vooral) fysiek 67%
Store experience
Ervaring en beleving
(vooral) online Fysiek - Online (Vooral) fysiek
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Touch & Feel
Producten beoordelen door te voelen, proberen, proeven of te passen
(vooral) online Fysiek - Online (Vooral) fysiek
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Bijenkorf
Youtube: http://www.youtube.com/watch?v=-WqfKSsUao8
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Terug naar het begin
SMART wat is dat?
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Service
Makkelijk
Aantrekkelijk
Relevant
Toegankelijk
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Ondernemer
Gebied
Stad
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Blijf de Shoppers volgen want ze zijn Smarter
dan je denkt
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Digital Natives
Youtube: http://www.youtube.com/watch?v=DHCxsPeLyQk
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Bedankt voor uw aandacht!