Produced By

Q4 2016 Markets & Verticals

Overall Satisfaction Scores

Vertical Highlights

RELEVANTENJOYABLEEMPOWERINGMEANINGFULUSEFUL

INTRUSIVEANNOYING

BIG BROTHERIRRITATING

PUSHY

Credibility of Information

Usefulness of Experience

Interaction with Others

Information being Collected

The 4 Key Factors

Key Takeaways

Digital Satisfaction Index Scale

The Digital Satisfaction Index™ identifies drivers of consumer satisfaction across various markets & verticals.

US China Germany

Automobile

Telecom

ConsumerElectronics

Quick ServiceRestaurants

Main Highlights• Consumers within these 3 markets �nd Utility the most valuable• Privacy is more important in the US than to consumers in Germany & China• Chinese seek online social interactions more than others• Women in all 3 markets are satis�ed with Social & Personalization• Millennials & Gen Xers are most satis�ed with digital

78% of buyers in China �nd safety tobe the most in�uential factor.

40% of US consumers are satis�edwith mobile app experience.

68%of shoppers in China used a mobiledevice to check search engines while shopping for electronics.

ONLY

30% of Germans write reviews aboutQuick Service Restaurants.ON

LY

Create content that facilitates online

interactions

Utilize customer reviews to drive

trust

Be transparent to gain

consumer trust

Boost satisfaction & sales through

ease of utility

Source: Intent Lab, Digital Satisfaction Index Q4 Report (2016)

To download a copy of the full Q4 2016 DSI Report,including vertical deep dives, visit Performics.com