What have you learnt about your audience feedback?

What is the importance of audience feedback?

Audience feedback is when you ask theconsumer if they like the product to see if itsuitable for them. Without this process we wouldend up playing a guessing game, meaning we would be throwing elements at our products fromwhat we wanted rather than what the audiencewanted.

Audience feedback is when you ask theconsumer if they like the product to see if itsuitable for them. Without this process we wouldend up playing a guessing game, meaning we would be throwing elements at our products fromwhat we wanted rather than what the audiencewanted.

Who is our target audience?From doing our questionnaires we found that our target audience would be teenagers of the ages between the ages of 13-17. This is because through conducting the research we found the older generation to be more interested in country, and rock music. McFly’s version of Mr Brightside is more pop and with 80% of teens between 13-17 liking pop music we thought it would be better to have them as our target audience. We found that females would prefer the band because the band are males.

From doing our questionnaires we found that our target audience would be teenagers of the ages between the ages of 13-17. This is because through conducting the research we found the older generation to be more interested in country, and rock music. McFly’s version of Mr Brightside is more pop and with 80% of teens between 13-17 liking pop music we thought it would be better to have them as our target audience. We found that females would prefer the band because the band are males.

Having a target audience means that we can focus our product so it is suitable for them. Obviously there will be anomalies that enjoy the products we created outside of the target audience, but by knowing who the products are aimed at the products will be clearer and of a better quality. It also meant we knew who to ask when we wanted feedback, and know that they had similar ideas to people within that collective identity.

Having a target audience means that we can focus our product so it is suitable for them. Obviously there will be anomalies that enjoy the products we created outside of the target audience, but by knowing who the products are aimed at the products will be clearer and of a better quality. It also meant we knew who to ask when we wanted feedback, and know that they had similar ideas to people within that collective identity.

Mise-en-scene SurveyAfter the production of our products I asked the target audience what they felt about not having cigarettes in the video.

“I think it wouldn’t have been necessary, the video is good as it is and if there was smoking in it there would be people influenced by it. So I think it was a good idea that you left it out.”

From this I learnt that audience feedback is important especially if you are changing what they originally asked for. I think it taught me most that you don’t have to stick to every element they want because in some cases they don’t know what will be best for them because they might not know of the connotations and messages the props can give off.

After the production of our products I asked the target audience what they felt about not having cigarettes in the video.

“I think it wouldn’t have been necessary, the video is good as it is and if there was smoking in it there would be people influenced by it. So I think it was a good idea that you left it out.”

From this I learnt that audience feedback is important especially if you are changing what they originally asked for. I think it taught me most that you don’t have to stick to every element they want because in some cases they don’t know what will be best for them because they might not know of the connotations and messages the props can give off.

With the mise-en-scene survey we found that

even asking the target audience some elements

would be seen as inappropriate for example a large

proportion of the audience said that cigarettes would

be good in the video, it presents a negative message

which we wouldn’t want to the band to portray.

Therefore we felt sometimes we had to change what

the audience wanted for the purposes of brand image

and the audience looking up to the band and seeing

them as good people.

With the mise-en-scene survey we found that

even asking the target audience some elements

would be seen as inappropriate for example a large

proportion of the audience said that cigarettes would

be good in the video, it presents a negative message

which we wouldn’t want to the band to portray.

Therefore we felt sometimes we had to change what

the audience wanted for the purposes of brand image

and the audience looking up to the band and seeing

them as good people.

Pitching to the ClassWhen we pitched to the class we ended up with a lot of questions asked at the end from the teachers and class mates. Even though the class isn’t our target audience sometimes it’s better to have another viewpoint on the products so that you know you are going in the right direction. Elements we got feedback on however could be influenced by the target audience for example:

Have you considered how you will direct the band?

In the mise-en-survey it becomes clear that the audience want the band to be on the main stage and performing studio suggesting that they want them to make it feel like the band were performing to them. We felt that we would be right to direct them in this way, making sure the band looked like natural performers. By having the band members being a band already helped with this case as they had their own individual way of performing some of which we could incorporate within how we wanted them to be.

When we pitched to the class we ended up with a lot of questions asked at the end from the teachers and class mates. Even though the class isn’t our target audience sometimes it’s better to have another viewpoint on the products so that you know you are going in the right direction. Elements we got feedback on however could be influenced by the target audience for example:

Have you considered how you will direct the band?

In the mise-en-survey it becomes clear that the audience want the band to be on the main stage and performing studio suggesting that they want them to make it feel like the band were performing to them. We felt that we would be right to direct them in this way, making sure the band looked like natural performers. By having the band members being a band already helped with this case as they had their own individual way of performing some of which we could incorporate within how we wanted them to be.

Pitching to the class was important. The main reason being the class knew the technical conventions and that meant that they would have to be the ones to critic on the technical side of our video, whilst the audience would be looking out for things that would make it more enjoyable for them. So even though the class isn’t the target audience I learnt they could help give feedback in the productions of our products.

Pitching to the class was important. The main reason being the class knew the technical conventions and that meant that they would have to be the ones to critic on the technical side of our video, whilst the audience would be looking out for things that would make it more enjoyable for them. So even though the class isn’t the target audience I learnt they could help give feedback in the productions of our products.

Pitching to the Focus Group

This was a more important pitch than the pitching to class, which was done to iron out any problems that would seem confusing to the audience. Thus meaning if any questions had been asked we would know what we would be saying because our ideas would be more clear.

So we ended up pitching our original ideas to them. This included the brand image, narrative the band locations etc.. I asked them if they had any problems with it at this stage to see if they would change it but they didn’t suggest anything needed changing at this point which confirmed our research was conducted well.

Pitching to the target audience is very important, because it allows you to make sure that the decisions we made were correct. I learnt here that the audience had a lot of control of what they wanted so long we kept asking them how they felt about the products but if we didn’t we had control and wouldn’t be creating a product for them but for us.

This was a more important pitch than the pitching to class, which was done to iron out any problems that would seem confusing to the audience. Thus meaning if any questions had been asked we would know what we would be saying because our ideas would be more clear.

So we ended up pitching our original ideas to them. This included the brand image, narrative the band locations etc.. I asked them if they had any problems with it at this stage to see if they would change it but they didn’t suggest anything needed changing at this point which confirmed our research was conducted well.

Pitching to the target audience is very important, because it allows you to make sure that the decisions we made were correct. I learnt here that the audience had a lot of control of what they wanted so long we kept asking them how they felt about the products but if we didn’t we had control and wouldn’t be creating a product for them but for us.

Brand ImageThe audience were a big part of this image we created for the band, feeling that is was important for the audience to have some input to what the band’s style, band and album name was. On our ancillary research and planning this is shown through post-it notes where we jotted ideas together.

"The band names ideas you initially came up with are too rock with them being Skeleton Key and Humanize. Your chosen band genre is rock pop I think you need to have a name which reflects both of these elements."

"The band names ideas you initially came up with are too rock with them being Skeleton Key and Humanize. Your chosen band genre is rock pop I think you need to have a name which reflects both of these elements."

"I think by using the colour red in your name you are symbolising what the band is about and some of the themes their songs may be based around."

"I think by using the colour red in your name you are symbolising what the band is about and some of the themes their songs may be based around."

"I think that the other bands that you are looking at are good and fit with your genre, and really like the idea of incorporating the color red into your band name as this is shown continuously throughout your music video. I don't think your name should be too abstract though."

"I think that the other bands that you are looking at are good and fit with your genre, and really like the idea of incorporating the color red into your band name as this is shown continuously throughout your music video. I don't think your name should be too abstract though."

"I think that your website needs to be more than just scarletta.co.uk, as you can't tell that they are a band and if I just saw the link I wouldn't assume that it is the band, it could be a number of other companies. I think something like scarlettamusic.com would be much more appropriate."

 

"I think that your website needs to be more than just scarletta.co.uk, as you can't tell that they are a band and if I just saw the link I wouldn't assume that it is the band, it could be a number of other companies. I think something like scarlettamusic.com would be much more appropriate."

 

"I really like the album title because I think it reflects the pop-rock genre and works well with the song list you have created."

"I really like the album title because I think it reflects the pop-rock genre and works well with the song list you have created."

I learnt that the audience will be the ones buying the album and being the bands fans so they have to like who they are and have some input, however it’s also a bands decision to be who they want to be.

I learnt that the audience will be the ones buying the album and being the bands fans so they have to like who they are and have some input, however it’s also a bands decision to be who they want to be.

First Draft Music VideoAfter our first draft we got feedback from the class and audience on our video. This was useful as it meant we could improve and make our video more professional and suitable to what the target audience want.Our main problem was the narrative, it made no sense it was literally a jumble of clips stuck together and I think we knew it didn’t make sense but we weren’t sure how confusing it really was. This meant we had to ask our audience, and we did. We felt it would be important because the product is for them. They confirmed that the narrative wasn’t making any sense, they didn’t know why there was two male characters and it was a shambles. So we felt that by taking the audience’s opinions on board we could create a better product.

“The twin idea doesn’t work, but then why is there two males. I don’t understand what’s going on. One minute they are hugging and the next they are arguing and there is nothing in between.”

This helped us because we knew what was going wrong, and meant the narrative had to be sorted out. I learnt that without this feedback we got from our audience we probably wouldn’t have noticed how critical it was because we were working on it for a long time so things pass you by, so I learnt target audience is like a second eye who sees the product a fresh and can point out the mistakes we made easier than we can.

After our first draft we got feedback from the class and audience on our video. This was useful as it meant we could improve and make our video more professional and suitable to what the target audience want.Our main problem was the narrative, it made no sense it was literally a jumble of clips stuck together and I think we knew it didn’t make sense but we weren’t sure how confusing it really was. This meant we had to ask our audience, and we did. We felt it would be important because the product is for them. They confirmed that the narrative wasn’t making any sense, they didn’t know why there was two male characters and it was a shambles. So we felt that by taking the audience’s opinions on board we could create a better product.

“The twin idea doesn’t work, but then why is there two males. I don’t understand what’s going on. One minute they are hugging and the next they are arguing and there is nothing in between.”

This helped us because we knew what was going wrong, and meant the narrative had to be sorted out. I learnt that without this feedback we got from our audience we probably wouldn’t have noticed how critical it was because we were working on it for a long time so things pass you by, so I learnt target audience is like a second eye who sees the product a fresh and can point out the mistakes we made easier than we can.

Final Products: Feedback

I showed the Music Video, Advert and Digipak to the girls I originally had pitched to. I felt this would be appropriate as they had an idea of what the products particularly the music video were about and meant I could see if it met up to their expectations. Unlike the pitch I didn’t film this, with the girls being under 16, however got some positive feedback. I didn’t even have to ask them if they enjoyed the video, they looked delighted by it, and they began to chat amongst them of how they felt about the video. Then I asked them a few questions regarding their favourite bits of the video, whether they would change anything in any of the products and whether it would be something they would buy. I found this feedback to be useful because it meant that if the audience accepted that the products we had completed them to how they wanted them. This meant our band would defiantly fit in the genre and attract that sort of audience. It taught me that audience feedback is important because it allows the products to have a purpose to sell, and a purpose to sell to an set audience. I would prefer this rather than a risk being taken that they wouldn’t sell them if the products were generalised and aimed at everyone.

I showed the Music Video, Advert and Digipak to the girls I originally had pitched to. I felt this would be appropriate as they had an idea of what the products particularly the music video were about and meant I could see if it met up to their expectations. Unlike the pitch I didn’t film this, with the girls being under 16, however got some positive feedback. I didn’t even have to ask them if they enjoyed the video, they looked delighted by it, and they began to chat amongst them of how they felt about the video. Then I asked them a few questions regarding their favourite bits of the video, whether they would change anything in any of the products and whether it would be something they would buy. I found this feedback to be useful because it meant that if the audience accepted that the products we had completed them to how they wanted them. This meant our band would defiantly fit in the genre and attract that sort of audience. It taught me that audience feedback is important because it allows the products to have a purpose to sell, and a purpose to sell to an set audience. I would prefer this rather than a risk being taken that they wouldn’t sell them if the products were generalised and aimed at everyone.

Final Products: Feedback continuedWhen asking the target audience if they would change anything, I got a response from everyone shouting back at me ‘NO!’, I then asked Why, and one person replied saying ‘The video is good as it is, you managed to incorporate many of the elements we originally asked for and the video in my opinion is a success, as it makes me want to watch it again and again.”

When asking the target audience if they would change anything, I got a response from everyone shouting back at me ‘NO!’, I then asked Why, and one person replied saying ‘The video is good as it is, you managed to incorporate many of the elements we originally asked for and the video in my opinion is a success, as it makes me want to watch it again and again.”

The burning photo because I think it added further interest and whilst watching it wanted to know why this was happening.

The burning photo because I think it added further interest and whilst watching it wanted to know why this was happening.

I was curious to know what the audience’s favourite part was and why and anything else they wanted to share. There was many responses:I was curious to know what the audience’s favourite part was and why and anything else they wanted to share. There was many responses:

The editing was good, I liked how it was done to the beat of the song creating a natural flow. This makes the video more exciting to me.

The editing was good, I liked how it was done to the beat of the song creating a natural flow. This makes the video more exciting to me.

When the band and the characters stood in front of the wall. This I felt linked everything together at the end.

When the band and the characters stood in front of the wall. This I felt linked everything together at the end.

I liked the fact you used the instruments, I actually believed for a second that the band were playing the song and when I realised they were thought it looked very natural. Great choice of people and directing skills!

I liked the fact you used the instruments, I actually believed for a second that the band were playing the song and when I realised they were thought it looked very natural. Great choice of people and directing skills!

I liked how lots of different camera shots were used, it made it more interesting, making you want to watch the video rather than just listen to the song.

I liked how lots of different camera shots were used, it made it more interesting, making you want to watch the video rather than just listen to the song.

Learnt OverallI learnt that target audiences are important because it gives the product a purpose and a more focused idea. Without a target audience the product will be generalised for anyone and would have the purpose to ‘sell’ and risk that this might not happen. Audience feedback therefore can be achieved because you know exactly who you are asking to give you criticism whether positive or negative. Audience feedback is important if you want the product to be tailored towards them. By having it made for a certain type of ‘collective identity’ you don’t only achieve the purpose of being able to sell it to a certain person but you can also gain their respect from the band. This is because if it is made to how they like it and want it they are more likely to buy it with this in mind and see the band as good people. So I learnt that audience feedback doesn’t just reflect to make the product look better but to make the brand image of the band greater and more likeable. Audience feedback is also important so we aren’t just guessing what they would like, and instead making the products how they really want it. Thus learning without it we would be making the product for ourselves rather than them.

So overall audience feedback is an important component in the production of the products. I learnt a lot from it as it meant we had to change our product multiple times to create what they wanted. Without audience feedback our product wouldn’t be as it is now.

I learnt that target audiences are important because it gives the product a purpose and a more focused idea. Without a target audience the product will be generalised for anyone and would have the purpose to ‘sell’ and risk that this might not happen. Audience feedback therefore can be achieved because you know exactly who you are asking to give you criticism whether positive or negative. Audience feedback is important if you want the product to be tailored towards them. By having it made for a certain type of ‘collective identity’ you don’t only achieve the purpose of being able to sell it to a certain person but you can also gain their respect from the band. This is because if it is made to how they like it and want it they are more likely to buy it with this in mind and see the band as good people. So I learnt that audience feedback doesn’t just reflect to make the product look better but to make the brand image of the band greater and more likeable. Audience feedback is also important so we aren’t just guessing what they would like, and instead making the products how they really want it. Thus learning without it we would be making the product for ourselves rather than them.

So overall audience feedback is an important component in the production of the products. I learnt a lot from it as it meant we had to change our product multiple times to create what they wanted. Without audience feedback our product wouldn’t be as it is now.