q3 2016 guidelines 2 - constant contactfiles.constantcontact.com/9a7265a5201/cffe89a3-ba17-4… ·...

Q32016GiftCardRedemptionGuidelinesforFieldandInstructors

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Q3 Guidebook


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TableofContentsOverview......................................................................................................................................................3

ImportantFacts............................................................................................................................................4

SeptemberEnrollmentTimeline..................................................................................................................4

OctoberEnrollmentTimeline.......................................................................................................................6

FAQs.............................................................................................................................................................7

GiftCardRedemptionDetails......................................................................................................................8

PromotionMaterials....................................................................................................................................9


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OverviewPromotionDates

Ø September1-30with2-weekgraceperioduntilOctober15th

PromotionDetails

Ø NewStudentswillreceivea$30GiftCard Ø KNAwillsharecostoftheGiftCardwithInstructors Ø Instructorswillbecharged$15perNewStudentforthegiftcard

GiftCardDistribution

Ø TheAmazon.come-GiftCardCodewillbeprovidedonKumon+PortalSiteØ ImportanttocollectNewParente-mailsasmuchaspossibleinSep&Oct(84%of

ourcurrentparentshaveprovidede-mailaddressestoInstructors)Communication&Follow-Ups(SampleCommunicationTimelinefortheSeptemberNewEnrollment)

Ø Oct:WelcometoKumonE-mailØ Nov:2ReminderE-mailsØ Dec:Instructorsreachout

*Refertopages4-5forexactTimelineDatesCreativeMessaging

MainHeadline:“Giveyourkidsanevensmarterschoolyear!”

SupportingSubhead:Kumonisthesmartestextra-curricularactivityyoucangiveyourkids!

Ø Supportingcopypoints:

• Youwantyourkidsattheheadoftheclass.Doinghomeworkquicklyandaccuratelyand advancingtothehighestlevelsinschool.That’swhyenrollingthemintheKumonMath& ReadingProgramsissovaluable.

• Kumonkidscanadvanceandstudyabovegradelevel.Isyourchild’slearninglimitedto whattheclassisstudying?

• Ittakesjust30minutespersubject,aday.Whatbusyschedulecan’thandlethat?

• Whilefriendsstressoverhomework,Kumonkidsgetitdonefasterandwithlesseffort. Howwillyourkidsenjoytheirextratime?


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ImportantFacts• Q32016PromotionDates:September1-30(witha2-weekgraceperioduntilOctober

15.Note-the2-weekgraceperiodwillnotbeadvertisedtothepublic).

• Instructorsmustchargeregistrationfeeforallnewstudents.

• StudentsmustbeenrolledwithfirstclassdayscheduledonorbeforeOctober15,2016inordertobeeligibleforanAmazon.comGiftCardCode.

• NEWStudentswillreceivea$30Amazon.comGiftCardCode.

• KNAwillsharethecostoftheAmazon.comGiftCardCodeswithInstructors–

o Instructorswillbecharged$15perNewStudentforthegiftcard.

• PleaserememberthatitisIMPORTANTtocollectnewparente-mailsasmuchaspossibleatthetimeofenrollmentinSeptemberandOctober.

• EachparticipatingcenterwillreceiveaFREEwindowclingtodisplayaswellas30copiesofgiftcardredemptiondirectionstodistributetonewparents.(deliveredbyAugust)

• TheAmazon.comGiftCardCodewillbesentelectronicallythroughourloyaltywebsite,KumonPlus.In4to8weeksfollowingenrollment,parents/guardianswillreceivea“WelcometoKumon”emailwhichwillincludethechild’sstudentIDandthegiftcardcoderedemptiondetails.

• Amazon.comGiftCards(“GCs”)cannotbetransferredforvalueorredeemedforcash.GCsmaybeusedonlyforpurchasesofeligiblegoodsatAmazon.comorcertainofitsaffiliatedwebsites.

*Amazon.comisnotasponsorofthispromotion.Exceptasrequiredbylaw,Amazon.comGiftCards("GCs")cannotbetransferredforvalueorredeemedforcash.GCsmaybeusedonlyforpurchasesofeligiblegoodsatAmazon.comorcertainofitsaffiliatedwebsites.Forcompletetermsandconditions,seewww.amazon.com/gc-legal.GCsareissuedbyACIGiftCards,Inc.,aWashingtoncorporation.AllAmazon®,™&©areIPofAmazon.com,Inc.oritsaffiliates.Noexpirationdateorservicefees.


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SeptemberEnrollment(September1-30):Timeline

2016

SEPTEMBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

October201610/11ITtofinalizenewenrollment&MarketingTeamordergiftcards10/13MarketingTeamreceivesgiftcardcodesfromAmazon.com

10/14ITuploadsgiftcardcodesonKumon+Site10/17‘WelcometoKumon’emailgoesouttoparents

November201611/71streminderemailtoparents(asof10/31report)11/282ndreminderemailtoparents(asof11/21report)

December201612/5ProvideInstructorsw/livelistonMyFranchiseofparentswhohavenotaccessedthe

Kumon+Site

*March31,2017(GiftcardcoderemovaldatefromKumon+SiteforNEWSeptemberenrollees)


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GracePeriodEnrollment(October1-15):Timeline

2016 2017

2016

November201611/10ITtoFinalizeNewEnrollment&MarketingTeamordergiftcards

11/15MarketingTeamgivescodestoIT11/16ITuploadsgiftcardcodesonKumon+Site

11/17‘WelcometoKumon’emailgoesouttoparents

December2016

12/81stremindere-mail,asof12/1report

January20171/10ProvideInstructorsw/livelistonMyFranchiseofparentswhohavenotaccessedthe

Kumon+Site(2ndremindere-mail,asof1/3report)

*April30,2017(GiftcardcoderemovaldateforOctoberenrollees)

OCTOBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER S M T W T F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


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GeneralFAQs1. Q:Willthegiftcardcodeexpirein6months?

• A:No.ThegiftcardcodewillberemovedoffofKumon+Sitehowever,thegiftcardcodeitselfdoesnotexpire.

2. Q:Canthegiftcardcodebegivenoverthephone?• A:No.Parents/guardianswillbedirectedtoKumon+Sitetoaccessthegiftcardcode.

3. Q:Whatiftheparent/guardianwritesdownthewrongcodeandleavestheKumon+Site?• A:ThegiftcardcodewillstillbeavailableontheKumon+Sitefor6months.

§ March31,2017(GiftcardcoderemovaldateforNewSeptemberEnrollees)§ April30,2017(GiftcardcoderemovaldateforNewOctoberEnrollees)

4. Q:[Parent/student]8weekshavepassedandIstillhaven’treceivedtheWelcometoKumonemailwithaStudentID.WhatshouldIdo?

• A:ParentsshouldcontacttheInstructor,thentheInstructormustfollowupwiththebranchinordertocontactKNAMarketingTeamviamarketing@kumon.com.

5. Q:Whatifaparent/guardiandoesnothaveanemailaddress?• A:ParentsshouldcontacttheInstructor,thentheInstructormustfollowupwiththe

[email protected].


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InstructorFAQs1. Q:HowdoIfindoutwhichofmystudentshaveretrievedtheAmazon.comGiftCardCodeor

not?• A:ThestudentswhohavenotretrievedtheirgiftcardcodefromtheKumon+Sitewill

beonalivelistonMyFranchisethatwayInstructorscanfollowupwiththoseparentsafter2reminderemails.

2. Q:Whenwillstudentsreceivethegiftcardcode?• In4-8weeksafterenrollment,studentswillreceiveaWelcometoKumonemailwith

theirStudentID,includedwillbedirectionsonhowtoaccesstheirAmazon.comGiftCardcodeontheKumon+Site.

3. Q:DoIneedtodoanythingtodistributetheGiftCardcode?• A:No.Thegiftcardwillbedistributedelectronicallythroughthekumon+portalsite.

4. Q:WhenwillIbechargedforthecostoftheAmazon.comGiftCardCode?• A:ThecostoftheAmazon.comGiftCardCodewillappearontheNovember/December

2016Statement.5. Q:AreEOStudentseligiblefortheAmazon.comGiftCardCodePromotion?

• A:No.OnlyNEWstudentswhoenrollbetweenthepromotionperiod(September1–October15)willbeeligible.

6. Q:Arestudentswhobecomediscontinuedbutre-enrollinSeptember(October1-15)eligibleforthispromotion?

• A:Yes.Thosestudentsthatre-enrollinSeptember(andOctober1-15)willbeeligibleforthispromotionhowever,theywillbechargedregistrationfees.

7. Q:WillmyregistrationroyaltiesbewaivedinlieuoftheGiftCardpayment?• A:No.TheAmazon.comGiftCardCodepaymentof$15isseparatefromregistration

royalties.8. Q:Ifthestudentdiscontinues,howlongwilltheyhavetoclaimthegiftcardafterbeing

recordedas“Discontinued”?• A:ThestudentwillhaveaccesstotheKumon+Sitefor30daysafterbeingregisteredas

discontinued.9. Q:Willthegiftcardberefundedtoinstructorsifitisnotredeemed?

• A:No.Onceagiftcardcodehasbeenpurchased,evenifitisnotretrieved,itcannotberefundedperAmazon.comPolicy.

10. 8weekshavepassedandaparentstillhasnotreceivedtheWelcometoKumonemailwithmyStudentID.WhatshouldIdo?

• A:InstructorsmustfollowupwiththebranchinordertocontactKNAMarketingTeamviamarketing@kumon.com.


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PromotionMaterialsFlyer(Full&HalfSize)

TearOffs(8.5x11)


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Poster(11x17)


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Postcard(9x6&6x4)

Coupon(3.3x8)


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YardSign-DoubleSided(18x24)

Banner(23x60)


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WelcometoKumonEmailwithdirectionsonhowtoretrievethe$30Amazon.comGiftCard


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“HowtoReceiveYour$30Amazon.comGiftCard”Flyer


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