How effective is the combination of your main product and ancillary texts?

To ensure there was a very strong link between all of my products I created a record label and designed a logo to represent it. I was then able to use the logo on all of my products. This not only showed a clear link between my products but also helped to conform to conventions of

existing products

WTA Records Logo

As well as the record label, I also used the concept of 'fire' to link my products through digitally manipulated imagery.

Digipak frontDigipak back original image

The digipak I created is very conventional and conforms to the theme of my music video. The images on the digipak relate to the title of the album and they are all visually similar

in some way.

This is similar to the digipak for The Best in Town by The Blackout. I ensured all of the images created a similar atmosphere by composing them in a certain way and ensuring the model's facial expressions and body language were appropriate.

The Best in Town – The Blackout

The tone of my digipak is quite bright which seems to be very unconventional but not that much colour was used and I needed the oranges and reds to remain bright to be symbolic of fire. I think this deeper meaning balances this subversion of conventions and makes it

equally as 'dark'.

The information I included on the digipak such as album title, copyright information, barcode and track list all conform to the conventions of existing products. I also used a very

stereotypical layout with track listings on the back and some lyrics on the inside panes.

Barcode

Tacklist

Copyright Information

Record Company Logo

Website

I maintained a constant style during the creation of my digipak and advert by using the same font. This shows a visual link between the products. The font I chose also suits the

genre of the products and adds to the atmosphere created by the images.

The advert I created uses a very similar image to the one on the back of the digipak, but I also used a blending layer to add fire to link it to my theme. I chose to use a very simplistic

layout for the advert which made the information very clear

Despite it visually not looking a lot like the adverts in my research, I feel that it is very conventional in the sense it has the same effect. I also included all of the relevant

information such as rating, websites and release date.

Release Date

Record Company Logo

Band Name

Reviews

Websites

Album Title

The use of fire is very symbolic of the singers anger within the video. All of my products link to this theme through the images used. The digipak also portrays the singer in a very

powerful, evil way which is very relevant to the narrative of the music video when she stabs her boyfriend.