q1 ops review ifix texas
TRANSCRIPT
iFix Texas Q1 of 2013 Operations Review
John-Paul Verdes
Q1 Gross Profit Forecast
Q1 Expenses
Q1 Net Profit
Targets and Activities by Day
Targets and Activities by Day
Targets and Activities by Day
Increase Gross Profit
• Bundle Only Initiative for Repairs• Bundle Only Accessory Sales• Close Skills Gap: Sales and Repair• Meet and Exceed Competitor’s Accessory
Variety.• Mindshare Campaign
Bundle Only Initiative for Repairs
• 50% of Repairs for January came from Apple LCD/Digitizer replacement. Average GP $61.84.
Position ONLY Combo Repairs….• LCD/Digitizer + Power Button = $13.35 incremental GP
per repair. ($115) • LCD/Digitizer + Home Button = $18.44 incremental GP.
($115)• LCD/Digitizer +Home Button + Power Button = $31.79
incremental GP ($135)
Bundle Only Initiative for Accessories
• $50 = Otterbox Communter, Decoro Screen Protector, 2 extra screen protectors = $29.62 GP. 28% more GP than the Otterbox Alone.
• 2 Shields for $20. $15.72 GP. Value incentive will drive take rate up 30% with impulsive teenage customers.
Close Skills Gap
• Bi-Weekly Skills Training. • 10am on Sunday. 2 hours long. • 1st hour will focus on Sales skills / Sales
Process• 2nd hour will focus on Knowledge Sharing to
increase repair knowledge base of all employees.
Meet and Exceed Competitor’s Accessory Variety.
Mindshare Campaign:
• Wireless Providers: Weekly Visit. Galleria on Wednesday, Friday at NE Mall
• Mall Stores: Friday at NE Mall, Saturday at Galleria. Systematic approach.
• Daily Visit to Guest Reception. • Street Team: Hit the food courts, hit the parking lot,
hit the stores, stand at the door and draw people in!• Most Damaged iPhone Contest: Promoted in Store
and Craigslist.
Mindshare Expected Results
• Wireless Providers: Increase referrals to 5 per provider per week. 20 total.
• Mall Stores: Increase referrals to 5 daily.• Daily Visit to guest reception: Increase Referrals to
2 a day during the week, 5 a day on the weekend.• Street Team: Drive in 30% more traffic through
aggressive advertising.• Most Damaged iPhone Contest: 20 more repairs
per month.
Cost Efficiency Initiatives
• Hold Reps Accountable to Hourly Efficiency Targets.
• Hold Reps Accountable to Scheduled Hours Adherence. Eliminate “burning the clock”.
• Tech damages are 100% the responsibility of the Tech.