q1, 2015 market within a market

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,975,000

$855

39

35

163

151

21.47%

$2,385,000

$990

45

42

170

92

24.71%

20.8%

15.8%

15.4%

20.0%

4.3%

-38.9%

15.1%

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Percent Under Contract ………….……








BEL AIR– HOLMBY HILLS SFR

$1,218,000

$585

42

47

115

49

40.87%

$1,380,000

$656

39

56

110

51

50.94%

13.3%

12.1%

-7.1%

19.1%

-4.3%

4.8%

24.6%

BEVERLY CENTER – MIRACLE MILE SFR















$584,500

$537

18

25

53

79

47.17%

$679,250

$506

24

29

59

57

49.15%

16.2%

-5.8%

33.3%

16.0%

11.3%

-28.6%

4.2%

BEVERLY CENTER – MIRACLE MILE CONDO















$5,325,000

$1,202

33

45

153

82

29.41%

$4,700,000

$1,536

34

48

144

75

33.33%

-11.7%

27.8%

3.0%

6.7%

-5.9%

-8.0%

13.3%

BEVERLY HILLS SFR















$1,225,000

$713

23

28

87

68

32.18%

$1,170,000

$669

32

37

90

96

41.11%

-4.5%

-6.2%

39.1%

32.1%

3.4%

42.2%

27.7%

BEVERLY HILLS CONDO















$2,415,000

$818

34

43

185

100

23.24%

$1,734,000

$731

28

41

206

94

19.90%

-28.2%

-10.6%

-17.6%

-4.7%

11.4%

-5.3%

-14.4%

BEVERLY HILLS P.O. SFR















$847,500

$528

42

54

131

49

41.22%

$895,000

$592

45

52

86

45

60.47%

5.6%

12.1%

7.1%

-3.7%

-34.4%

-8.2%

46.7%

BEVERLYWOOD SFR















$2,530,000

$957

33

47

171

67

27.49%

$2,800,000

$876

33

51

168

52

30.36%

10.7%

-8.5%

0.0%

8.5%

-1.8%

-23.3%

10.4%

BRENTWOOD SFR















$738,000

$515

35

49

129

62

37.98%

$735,000

$538

41

47

109

64

43.12%

-0.4%

4.5%

17.1%

-4.1%

-15.5%

4.2%

13.5%

BRENTWOOD CONDO















$635,000

$405

136

148

278

54

53.24%

$649,500

$427

108

150

280

43

53.57%

2.3%

5.4%

-20.6%

1.4%

0.7%

-20.0%

0.6%

BURBANK SFR















$415,000

$329

30

39

95

60

41.05%

$459,750

$336

28

39

71

62

54.93%

10.8%

2.1%

-6.7%

0.0%

-25.3%

3.5%

33.8%

BURBANK CONDO















$1,350,000

$398

43

52

187

87

27.81%

$1,199,000

$430

43

61

196

75

31.12%

-11.2%

8.0%

0.0%

17.3%

4.8%

-13.3%

11.9%

CALABASAS SFR















$416,000

$312

5

9

17

78

52.94%

$402,000

$340

15

18

24

69

75.00%

-3.4%

9.0%

200.0%

100.0%

41.2%

-11.5%

41.7%

CALABASAS CONDO















$1,951,800

$625

11

16

33

30

48.48%

$1,455,000

$724

19

16

32

54

50.00%

-25.5%

15.8%

72.7%

0.0%

-3.0%

79.8%

3.1%

CHEVIOT HILLS-RANCH PARK SFR















$740,000

$520

31

48

85

51

56.47%

$950,000

$601

42

56

97

42

57.73%

28.4%

15.6%

35.5%

16.7%

14.1%

-17.7%

2.2%

CULVER CITY SFR















$385,500

$379

28

40

82

50

48.78%

$420,000

$399

53

66

94

37

70.21%

8.9%

5.3%

89.3%

65.0%

14.6%

-24.7%

43.9%

CULVER CITY CONDO















$235,000

$183

30

25

96

53

26.04%

$307,000

$239

28

36

80

60

45.00%

30.6%

30.6%

-6.7%

44.0%

-16.7%

11.6%

72.8%

DOWNTOWN SFR















$514,000

$508

112

126

305

71

41.31%

$560,000

$586

101

147

191

56

50.52%

8.9%

15.4%

-9.8%

16.7%

-4.6%

-21.3%

22.3%

DOWNTOWN CONDO















$1,099,500

$407

82

87

311

67

27.97%

$1,005,500

$436

84

131

349

49

37.54%

-8.5%

7.1%

2.4%

50.6%

12.2%

-26.9%

34.2%

ENCINO SFR















$391,000

$278

24

27

79

60

34.18%

$317,000

$279

38

42

113

60

37.17%

-18.9%

0.4%

58.3%

55.6%

43.0%

0.0%

8.8%

ENCINO CONDO















$1,243,500

$586

62

65

196

65

33.16%

$1,260,000

$602

61

79

180

42

43.89%

1.3%

2.7%

-1.6%

21.5%

-8.2%

-35.7%

32.3%

HANCOCK PARK-WILSHIRE SFR















$800,000

$546

9

17

62

71

27.42%

$998,212

$681

20

22

72

48

30.56%

24.8%

24.7%

122.2%

29.4%

16.1%

-32.2%

11.4%

HOLLYWOOD SFR















$560,000

$454

19

35

103

59

33.98%

$610,000

$555

19

26

62

53

41.94%

8.9%

22.2%

0.0%

-25.7%

-39.8%

-10.3%

23.4%

HOLLYWOOD CONDO















$1,255,000

$537

27

29

101

80

28.71%

$1,135,000

$536

26

40

93

85

43.01%

-9.6%

-0.2%

-3.7%

37.9%

-7.9%

6.4%

49.8%

HOLLYWOOD HILLS EAST SFR















$1,005,000

$604

54

58

165

46

35.15%

$1,350,000

$598

47

60

126

56

47.62%

34.3%

-1.0%

-13.0%

3.4%

-23.6%

21.2%

35.5%

LOS FELIZ SFR















$499,000

$475

5

8

10

40

80.00%

$494,500

$531

12

10

16

28

62.50%

-0.9%

11.8%

140.0%

25.0%

60.0%

-30.9%

-21.9%

LOS FELIZ CONDO















$1,870,000

$675

37

43

268

163

16.04%

$2,084,625

$688

39

45

250

145

18.00%

11.5%

1.9%

5.4%

4.7%

-6.7%

-11.2%

12.2%

MALIBU SFR















$6,300,000

$2,302

11

10

105

191

9.52%

$3,850,000

$1,909

7

8

95

224

8.42%

-38.9%

-17.1%

-36.4%

-20.0%

-9.5%

17.5%

-11.6%

MALIBU BEACH SFR















$1,670,000

$533

12

22

47

48

46.81%

$2,150,000

$630

15

17

28

57

60.71%

28.7%

18.2%

25.0%

-22.7%

-40.4%

18.7%

29.7%

MARINA DEL REY SFR















$727,450

$520

54

59

197

75

29.95%

$859,500

$593

50

66

167

72

39.52%

18.2%

14.0%

-7.4%

11.9%

-15.2%

-4.3%

32.0%

MARINA DEL REY CONDO















$438,500

$287

86

89

254

61

35.04%

$475,000

$304

85

106

236

53

44.92%

8.3%

5.9%

-1.2%

19.1%

-7.1%

-14.1%

28.2%

MID LOS ANGELES SFR















$545,000

$381

3

7

40

105

17.50%

$575,000

$307

12

17

52

50

32.69%

5.5%

-19.4%

300.0%

142.9%

30.0%

-52.2%

86.8%

MID WILSHIRE SFR















$2,562,500

$860

64

78

204

59

38.24%

$3,100,000

$914

57

82

197

59

41.62%

21.0%

6.3%

-10.9%

5.1%

-3.4%

0.0%

8.9%

PACIFIC PALISADES SFR















$1,025,000

$615

67

81

148

46

54.73%

$1,104,000

$671

61

83

144

45

57.64%

7.7%

9.1%

-9.0%

2.5%

-2.7%

-4.0%

5.3%

PALMS – MAR VISTA SFR















$1,939,500

$969

36

47

133

66

35.34%

$2,300,000

$1,070

42

53

132

36

40.15%

18.6%

10.4%

16.7%

12.8%

-0.8%

-45.0%

13.6%

SANTA MONICA SFR















$654,000

$761

59

89

198

67

44.95%

$790,000

$899

83

93

197

50

47.21%

20.8%

18.1%

40.7%

4.5%

-0.5%

-25.3%

5.0%

SANTA MONICA CONDO















$850,000

$435

126

141

377

58

37.40%

$932,500

$467

116

157

369

53

42.55%

9.7%

7.4%

-7.9%

11.3%

-2.1%

-9.8%

13.8%

SHERMAN OAKS SFR















$423,000

$309

42

43

126

53

34.13%

$449,500

$339

70

84

144

45

58.33%

6.3%

9.7%

66.7%

95.3%

14.3%

-16.1%

70.9%

SHERMAN OAKS CONDO















$725,000

$503

65

82

181

46

45.30%

$755,000

$571

75

101

196

48

51.53%

4.1%

13.5%

15.4%

23.2%

8.3%

4.7%

13.7%

SILVER LAKE – ECHO PARK SFR















$1,140,000

$485

66

81

221

69

36.65%

$1,173,500

$545

56

93

207

59

44.93%

2.9%

12.4%

-15.2%

14.8%

-6.3%

-15.0%

22.6%

STUDIO CITY SFR















$506,250

$381

24

26

84

61

30.95%

$506,250

$391

32

39

89

54

43.82%

0.0%

2.6%

33.3%

50.0%

6.0%

-10.1%

41.6%

STUDIO CITY CONDO















$1,527,500

$725

100

120

417

95

28.78%

$1,700,000

$866

93

114

422

57

27.01%

11.3%

19.4%

-7.0%

-5.0%

1.2%

-40.1%

-6.1%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR















$464,750

$612

14

19

57

72

33.33%

$560,000

$932

21

28

57

73

49.12%

20.5%

52.3%

50.0%

47.4%

0.0%

1.1%

47.4%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO















$825,000

$539

19

29

92

77

31.52%

$921,800

$457

15

30

91

97

32.97%

11.7%

-15.2%

-21.1%

3.4%

-1.1%

25.4%

4.6%

TOPANGA SFR















$1,350,000

$941

46

51

109

49

46.79%

$1,499,000

$1,008

39

46

115

62

40.00%

11.0%

7.1%

-15.2%

-9.8%

5.5%

27.0%

-14.5%

VENICE SFR















$930,000

$673

7

8

16

68

50.00%

$1,077,000

$748

8

6

24

42

25.00%

15.8%

11.1%

14.3%

-25.0%

50.0%

-37.6%

-50.0%

VENICE CONDO















$1,077,884

$660

29

28

68

76

41.18%

$1,600,000

$762

35

43

89

51

48.31%

48.4%

15.5%

20.7%

53.6%

30.9%

-33.2%

17.3%

WEST HOLLYWOOD SFR















$594,500

$539

80

96

222

56

43.24%

$613,000

$574

88

112

235

58

47.66%

3.1%

6.5%

10.0%

16.7%

5.9%

2.9%

10.2%

WEST HOLLYWOOD CONDO















$835,000

$588

18

24

57

35

42.11%

$920,000

$637

19

19

54

48

35.19%

10.2%

8.3%

5.6%

-20.8%

-5.3%

37.7%

-16.4%

WEST LOS ANGELES SFR















$571,000

$447

36

43

79

52

54.43%

$613,750

$482

42

47

80

53

58.75%

7.5%

7.8%

16.7%

9.3%

1.3%

3.3%

7.9%

WEST LOS ANGELES CONDO















$800,000

$480

55

70

130

40

53.85%

$864,000

$529

52

63

102

44

61.76%

8.0%

10.2%

-5.5%

-10.0%

-21.5%

11.2%

14.7%

WESTCHESTER SFR















$339,000

$370

7

9

24

86

37.50%

$399,000

$380

3

7

12

67

58.33%

17.7%

2.7%

-57.1%

-22.2%

-50.0%

-21.3%

55.6%

WESTCHESTER CONDO















$1,726,900

$744

28

34

77

46

44.16%

$1,700,000

$816

25

39

80

45

48.75%

-1.6%

9.7%

-10.7%

14.7%

3.9%

-2.1%

10.4%

WESTWOOD – CENTURY CITY SFR















$740,000

$625

114

141

444

84

31.76%

$755,000

$587

105

138

413

77

33.41%

2.0%

-6.1%

-7.9%

-2.1%

-7.0%

-8.6%

5.2%

WESTWOOD – CENTURY CITY CONDO















$650,000

$322

114

155

429

62

36.13%

$700,000

$315

155

205

449

62

45.66%

7.7%

-2.2%

36.0%

32.3%

4.7%

0.0%

26.4%

WOODLAND HILLS SFR















$329,000

$354

19

28

54

58

51.85%

$345,000

$350

25

43

66

62

65.15%

4.9%

-1.1%

31.6%

53.6%

22.2%

7.0%

25.6%

WOODLAND HILLS CONDO















Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Michael Lewis Marketing Suite, a high-end, luxury consulting, brand building, marketing firm located in California and Florida.

www.michaellewismarketingsuite.com

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not

doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

http://www.michaellewismarketingsuite.com/

q1, 2015 market within a market

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