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Solar Business Marcom Highlights

March 2015

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Solar Business Marcom Highlights at a Glance October 2014 – March 2015

Assets

XX Videos XX Case Studies

XX Brochures 2 Popup Banners

XX Press Releases

Events & Training

2 Tradeshows XX Training

XX Conference

Social Media

64 Blog posts

Website

7 Page updates

Email

20 email blasts sent

Advertising

2015 Ad plan completed XW+ and CL Ads created

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Advertising

> Here is the global add plan for 2015: > [New] Assets created:

Web banners: > XW+ ads (English, Spanish and French) > CL ads (English, Spanish and French) Printed ads: > XW+ (English)

[Click here to view the email assets on SolarExchange]

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Social Media

> Most shared blog posts:

> Schneider Electric installs solar solutions in 32 homes in Peru > Luxury Smart Home in Maui Goes Off-Grid > 4 Types of Commercial Solar Applications > No one wants to be left in the dark! > Telecom towers and solar energy: reduce diesel consumption and energy costs with battery-based and grid-tie solutions

LinkedIn is our best way of sharing content from our website and we need

your help to get our word out!! Please share our blog posts within your LinkedIn groups and contacts

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Website Analytics

> Here is how our website has been performing: [Jan 7 – Feb 7 vs Feb 8 – March 8]

Sessions 17,850 /month

3.70% Increase over previous month

Users 15,597 /month

3.99% Increase over previous month

New Users 9,076 /month

0.59% decrease over previous month

Page Views 65,788 /month

16.27% Increase over previous month

Avg. Session 5:05 minutes

14.45% Increase over previous month

Bounce Rate 40.03 /month

-5.97% Increase over previous month

Top Pages: Conext XW+ 3,318 users/month Conext XW+ NA 2,390 users/month Conext SW 2,089 users/month Tech Support 1,872 users/month Conext ComBox 1,547 users/month

Top Countries: USA 3,992 users/month Canada 1,950 users/month Australia 1,788 users/month South Africa 1,347 users/month India 1,012 users/month

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Website Updates

> The following updates have been made to the website:

Homepage new layout with more copy and improved SEO

Lead Form more detailed questions, lead database and newsletter integration

Events Page new page to promote training and events with registration integration

Contact Us new page to welcome comments and capture leads

News Page new page to better display press releases

Blog Page new layout to better promote our blogs which include comments/conversations

We’ve captured 200 leads with our new form in the last one month! And had +247 people signed up for our newsletter list this month.

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Email

We have sent out 20 email blasts to our customers which included:

> 6 Conext Insider eNewsletters

Average open rate: 53.52% Average click rate: 20.93% Industry average: 17.12%

> 11 event invites

SPI Tradeshow, Press & Training Hawaii Oct & March Training Cansia Welcome breakfast

[Click here to view all the email assets on SolarExchange] We’ve had over 550 people sign up for our monthly newsletter in the past 6 months!

> 3 product announcements

Conext XW+ Conext Insight Conext XW+ in Australia

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Event & Training

> Conferences & Tradeshows Supported: > SPI – > PV Expo Japan

> Training Sessions

> SPI > Hawaii Training > South Africa [New] We have created a Marketing Request Support Form to be filled out and sent to us prior to us starting work on your training event. You can access the form here.

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Assets > [New] Videos: Conext Core XC-NA & PV Skid Conext Battery Monitor – Part1 (stay tuned for more!)

[Click the video to watch it]

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Assets > [New] Case Studies:

2 Off-grid 2 Telecom 1 Conext TL 1 Conext RL/Monitor 20

[Click here to view the case study assets on SolarExchange]

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Assets > [New] Brochures: Services Conext SmartGen SmartGen PV Skid Conext Core XC References Conext Core XC/XC-NA ESS Datasheet

[Click on the brochure image to view the asset on SolarExchange]

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Assets

> [NEW] Pop-up Banners:

[Click here to view the banner assets on SolarExchange]

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Assets

> Press Release:

[Click here to view the banner assets on SolarExchange]

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[New] Marcom Folder on SolarExchange!

In order to serve you better, we have started populating some folders on SolarExchange under the Marcom tab with assets that you may need on a daily bases. They include: Logos, product images, global catalog files, pop-up banners, videos, ads, emails, templates, press releases and presentations. We will keep updating these folders as new assets are created so be sure to check back often to see what is new! All the best! The Solar Marcom Team