Q. 19Q. 19

Booking hotel rooms for vacationers is an Booking hotel rooms for vacationers is an example of ______ marketing?example of ______ marketing?

A. FeatureA. Feature B. ServiceB. Service C. BenefitC. Benefit D. SportsD. Sports

A. 19A. 19

B. ServiceB. Service

By booking rooms, you are helping the By booking rooms, you are helping the vacationers.vacationers.

Q. 20Q. 20

What type of duties do customer-service What type of duties do customer-service professionals often perform?professionals often perform?

A. Preparing adsA. Preparing ads B. Paying invoices B. Paying invoices C. Handling complaintsC. Handling complaints D. Receiving shipmentsD. Receiving shipments

A. 20A. 20

C. Handling complaintsC. Handling complaints

Customer service is helping the customers Customer service is helping the customers with problems.with problems.

Q. 119Q. 119

What marketing career involves What marketing career involves determining why customer do what they determining why customer do what they do?do?

A. AdvertisingA. Advertising B. Distribution /Warehousing B. Distribution /Warehousing C. SalesC. Sales D. Marketing researchD. Marketing research

A. 119A. 119

D Marketing researchD Marketing research A marketing researcher could be classified as the A marketing researcher could be classified as the

“Sherlock Holmes” of marketing. These investigators “Sherlock Holmes” of marketing. These investigators look for clues as to what customers want and need, as look for clues as to what customers want and need, as well as why customers do what they do. Careers in well as why customers do what they do. Careers in distribution/warehousing physically link products with distribution/warehousing physically link products with consumers by delivering them to customers when they consumers by delivering them to customers when they are needed. Careers in advertising involve catching are needed. Careers in advertising involve catching customer attention and informing customers about customer attention and informing customers about products, companies, and/or ideas. Sales careers products, companies, and/or ideas. Sales careers involve satisfying customer needs with products. involve satisfying customer needs with products.

Q. 120Q. 120

What marketing career involves catching What marketing career involves catching customers’ attention, informing them of customers’ attention, informing them of products, and persuading them to buy?products, and persuading them to buy?

A. Marketing researchA. Marketing research B. AdvertisingB. Advertising C. Public relationsC. Public relations D. Product managmentD. Product managment

A. 120A. 120

B AdvertisingB Advertising Advertising use a variety of media to catch customers’ Advertising use a variety of media to catch customers’

attention, inform them of products, and persuade them to attention, inform them of products, and persuade them to buy. Some of these media are the internet, radio, buy. Some of these media are the internet, radio, television, newspapers, magazines, billboards, and television, newspapers, magazines, billboards, and catalogs. Marketing researchers are responsible for catalogs. Marketing researchers are responsible for determining what customers need and what and why determining what customers need and what and why customers do what they do. Product managers create, customers do what they do. Product managers create, test, and decide how a product will be packaged. They test, and decide how a product will be packaged. They direct and coordinate all aspects of the product. Public direct and coordinate all aspects of the product. Public relations professionals strives to build and maintain relations professionals strives to build and maintain positive relationships with the publicly anticipating positive relationships with the publicly anticipating problems, handling complaints, communicating with the problems, handling complaints, communicating with the media, and building a positive public image for the media, and building a positive public image for the company.company.

Q. 121Q. 121

Kwacky Kwackers needs a new package Kwacky Kwackers needs a new package design for its crackers. What marketing design for its crackers. What marketing professional would be responsble for professional would be responsble for creating the new package?creating the new package?

A. Marketing research A. Marketing research B. Product ManagementB. Product Management C. Advertising C. Advertising D. Channel managementD. Channel management

A. 121A. 121

B Product managementB Product management Product managers create, test, and decide how a product Product managers create, test, and decide how a product

will be packaged. They direct and coordinate all aspects will be packaged. They direct and coordinate all aspects of the product. Advertisers develop massages and of the product. Advertisers develop massages and images to catch customers’ attention, inform them of images to catch customers’ attention, inform them of products, and persuade them to buy. They use a variety products, and persuade them to buy. They use a variety of media to communication with customers. Some of of media to communication with customers. Some of these media are the internet, radio, television, these media are the internet, radio, television, newspaper, magazines, billboards, and catalogs. newspaper, magazines, billboards, and catalogs. Marketing researchers are responsible for determining Marketing researchers are responsible for determining what customers need and want and why customers do what customers need and want and why customers do what they do. Channel management is the processes by what they do. Channel management is the processes by which marketers ensure that products are distributed to which marketers ensure that products are distributed to customers efficiently and effectively.customers efficiently and effectively.

Q. 122Q. 122

What is at the center of all marketing What is at the center of all marketing activities?activities?

A. MathA. Math B. Technological know-howB. Technological know-how C. PurchasingC. Purchasing D. CommunicationD. Communication

A. 122A. 122

D communication.D communication. Communication, the exchange of information in which the words Communication, the exchange of information in which the words

and gestures are understood in the same way both the speaker and gestures are understood in the same way both the speaker and the listener, is at the center of all marketing activities. and the listener, is at the center of all marketing activities. Whether employees are working with customers or working with a Whether employees are working with customers or working with a team member, they need to effectively exchange ideas and team member, they need to effectively exchange ideas and information. Communicating with people is crucial in marketing information. Communicating with people is crucial in marketing because marketing involves continuous interaction with customers because marketing involves continuous interaction with customers and coworkers. Purchasing is a marketing function. Although math and coworkers. Purchasing is a marketing function. Although math skills and technological know-how are often needed to carry out skills and technological know-how are often needed to carry out marketing activities, their successful completion and use are marketing activities, their successful completion and use are based on communication.based on communication.