Stephanie Pyrzynski

Internship Presentation by:

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A description of the organizationStarcom provides digital and traditional advertising, marketing and media services to multinational and national companies. They tout themselves as the “human experience company,” looking to help their clients reach consumers in new ways that are not ad-like, but something more.

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My Specific DutiesProvide support on projects in the form of: • Research & Analysis • Preparing of Deck Presentations & briefs • Strategy • Collaborate, participate in team meetings

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Key Projects I Worked On• Airbnb’s China Video Landscape:

Television, Online, and Mobile.• Airbnb’s Virtual Reality Offering• Airbnb’s Identity Voyager Campaign• Sprint’s new online show,

“Connected” on AOL.

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Accounts I Worked On

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Starcom’s CultureThe organization culture is fluid, open, and welcoming. You can reach out to someone outside your department for ideas or for insights. Team spirit is important. There is diversity, courtesy, and a good vibe all around. Opposite of toxic corporate culture.

The units I interacted with.

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What Surprised Me Most On The JobZeroDot’s dissolution.

Secondly, how new everything is. Experience design is one area that client’s are uncertain about.

Digital HAS

TRANSFORMED THE MARKETING AND ADVERTISING GAME.

WHAT, IN THIS DAY AND AGE,

Differentiates AN AGENCY FROM OTHERS?

My Research Question

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Who Did I Talk With?

I talked with people from all across Starcom.

Everyone.

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The Answer

• Experience Design • Creative • Risk-taking