E o papel das Revistas nessa desconfiança toda.

Marcas e o desafio da confiança, num mundo desconfiado.

“It’s a truism of business-book thinking that a company’s brand is its “most important asset,” more valuable than technology or patents or

manufacturing prowess.”

“But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”

MISTRUST

MISTRUST A CULPA É DA INTERNET!

IN MAGAZINES WE

…AND THIS IS THE TIME WHEN MAGAZINES COME TO SAVE THE

PRINCESS…

THE BRAND

Magazines tell the brand story

Jim Gaines

Newsweek, People, Time and Life

Multimedia Stroytelling in the Digital AgeVideo, audio and interactive

• Flypmedia – deu errado• StoryRiver Media – deu errado• The Daily – deu errado• Hoje Global Editor At Large Thomson Reuters

Jim Gaines

Consumers Get Involved with the AdsMagazine ads are considered content

Magazines Brand Storytelling

Magazines Brand Storytelling

Contextual Advertising/NativeADVERTORIAL

Magazines Brand Storytelling

It´s not advertising, it´s all about content!

Magazines Brand Storytelling

Magazines and their online presences add needed trust to overall commercial communications

Magazines strengthen online‘s connection and engagement with the consumer

Magazines and online together multiply and increase all-important purchase intent metrics

CONVERSION

Content Marketing is the Future of Marketing

It´s not advertising, it´s all about branded content !

Magazines Brand Storytelling

IT´S NOT MAGAZINES

(ONLY) ANYMORE!!!!

PROBLEM: $40 billion evaporated from print media in the last 10 years

SOLUTION: Get out of it !!!!!

HOW• Tech Driven• Programmatic enabled

WHYMulti-revenue sources

WHAT• Trust• Content/Storytelling• Context Marketing

WHERE• Multiplatforms• Multi-formats

Multi-PlatformTrusted Branded Content