px is the new design game emotions to increase engagement

www.xeodesign.com© 2013 XEODesign, Inc.

XEODesignPutting Emotion into Play

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PX is the New DesignGame Emotions to Increase EngagementThe Four Keys to FunNicole Lazzaro

XEODesign, Inc.

March 9, 2013

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Putting Emotion into Play™

Who Are We?

Winner Best Game 2007

Tilt: the first iPhone accelerometer game Tilt World

250,000 visits Aim to Plant 1 Million Trees

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Psychology Behind Gamification: Beyond Points and Badges

Games Must:

+ Simplify the World

+ Suspend Consequences

+ Amplify Feedback

+ Set Clear Goals in Achievable Steps

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Psychology Behind Gamification: Play Builds Skills in an Engaging Way



Psychology Behind Gamification: Real World has Natural Engagement Loops



6Positive Emotions Boost ROI

Happy StateFear State

Positive Mental States Increase• 50% productivity• 237% marketing demand generation• Up to 50% speed closing sales• 210% higher annual revenue and profits• 67–100% more emotionally engaged

Source: http://www.forbes.com/sites/christinecomaford/2013/03/05/rev-up-your-ho-hum-employees-use-neuroscience-to-win-the-talent-war/



Psychology Behind Gamification: Gamification Can Kill



Psychology Behind Gamification: Points Change Behavior for Better or Worse



Psychology Behind Gamification: Decartes’ Error

Decisions require

emotion as well

as thought

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Free Download 4K2F.com

4 Keys to Fun: Paint on Emotions with Actions



Easy Fun: Splinter Cell Curiosity from Player Choice



Easy Fun Increases Curiosity

Jules Verne’s Undersea Explorer

The Wonder WheelEasy Fun: Google Exploration Increases Curiosity



Fiero!! Curiosity…

Relaxation4. Serious Fun: Meaning

Amusement3. People Fun: Friendship

1. Hard Fun: Challenge 2. Easy Fun: Novelty



The Role of UX in Engagement:iPhone - Emotion Profile

The iPhone experience is the emotions that come from actions.

Emotions• Wonder• Curiosity• Friendship• Amusement

Actions• Stroke• Share• Tap• Talk• Hold• Music

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<-- UX Controls Player Experiences PX Choice -->

<- UX Logic Choice Player Experiences PX Emotion Choice ->

Hard Fun: Tilt World Clear Goals and Obstacles

Joy of controls

Easy Fun: Tilt World a Novel Perspective



People Fun: Tilt World Social Connection & Competition

Serious Fungames are therapy

Goal: collect all you can

• Enhance progress• Aspire and acquire

Serious Fun SystemsCreate: Excitement, Relaxation, Learning, Enhance Sense of Value



Serious Fun: Wikipedia Collection Case Study

Serious Fun: TruSnow Case Study

Serious Fun: Mail Chimp Case Study



Serious Fun: Diner Dash Case Study



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Serious Fun: Tilt World Playsourcing Real World Impact

Player Experience is the Future of Interaction Design

PX Games Must Offer:

+ Novelty, Easy Fun

+ Challenge, Hard Fun

+ Friendship, People Fun

+ Meaning, Serious Fun

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Free Download 4K2F.com

4 Keys to Fun: Paint on Emotions with Actions

Playsourcing

Tilt World: an iPhone Game to Plant 1M Trees



31Tag You’re It!

Nicole Lazzaro• Email: [email protected]• Twitter: @NicoleLazzaro• Blog: NicoleLazzaro.com• Game: TiltWorld.com

White Papers and Slides: • xeodesign.com• slideshare.com/NicoleLazzaro• 4k2f.com <- Downloads

Fiero! \o/

Download Tilt WorldAn iOS Game to Plant 1M Trees

px is the new design game emotions to increase engagement

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