pwc’s management development programme · pwc’s management development programme comprises ......

2016 – 2017

PwC’s Management Development Programme

www.pwc.com/pwcacademyme

Content

Welcome to PwC’s Academy .............................................................................2

Why PwC’s Management Development Programme .........................................4

Course structure .............................................................................................6

Module descriptions ........................................................................................8

Core modules

Module 1. Business breakdown and map ....................................................................................... 10

Module 2. Corporate and business strategy .................................................................................... 10

Module 3. Leadership .................................................................................................................... 11

Module 4. Management skills ........................................................................................................ 12

Module 5. Accounting and financial management .......................................................................... 13

Optional modules

Module 1. Project management and business processes ................................................................. 14

Module 2. Operational excellence .................................................................................................. 15

Module 3. Marketing and selling the value proposition ................................................................. 16

Module 4. Managing and motivating people .................................................................................. 17

Linking it all together ....................................................................................18

Contacts .......................................................................................................20

Welcome to PwC’s Academy

Hello,

Thank you for your interest in PwC’s Management Development Programme (MDP).

We are the learning and education business of PwC operating across the Middle East and are part of a growing network of PwC Academies present in over 35 countries worldwide.

We have been developing our own people for over 100 years and it is this deep experience of helping professionals become business leaders that is embedded into all PwC’s Academy programmes. As a business ourselves, we recognise that our Management Development Programme must lead to improved performance and be a profitable investment of time and money.

To ensure we deliver on this commitment, we develop talent through building on not just what people know, but how they think and what they do – not as separate components but as an integrated process to create impact and deliver change.

Our trainers are subject matter experts within the PwC network and dedicated Academy staff, each of whom bring their wealth of knowledge and practical industry experience to their respective modules in the Management Development Programme.

Whether you are looking for training for yourself, for a few employees, or for your entire organisation, our Management Development Programme will help you develop the knowledge, mindset and skills needed to solve today’s important problems and predict, prevent and manage tomorrow’s. We look forward to welcoming you to PwC’s Academy.

Amanda Line Partner, PwC

2 | PwC’s Academy | PwC

PwC | PwC’s Academy | 3

Why PwC’s Management Development Programme

About PwC’s Management Development Programme Managers in today’s global and dynamic business environments face a distinct set of leadership challenges. As a manager, you are responsible for leading your business unit, for defining strategy, allocating resources, maintaining budgets, delivering seamless tactical execution, and motivating your team. In addition, you are required to imbibe and implement the vision of senior leadership, understand and support cross functional roles and contribute to the broader organisational goals. To be a successful manager, you must be proficient in handling both ‘up’ and ‘down’ channels of your organisations’ hierarchy.

PwC’s Management Development Programme (MDP) is a twelve day intensive programme that will help you progress to the next level of management in your organisation by developing your understanding of core management skills and helping you apply integrated strategic thinking to create value enhancing solutions. The MDP provides the competitive advantage you need to differentiate yourself in the marketplace.

What will I learn?PwC’s Management Development Programme covers the topics taught in leading global MBA programmes with a focus on practical examples and case studies. The programme comprises of six specially designed core modules carefully chosen to provide a systematic framework and clear structure for understanding organisations. In addition, you may attempt one of four optional modules suited to your specific needs in business. We have developed a unique mapping technique to link the modules and help you create a successful business strategy.

You will learn how to incorporate broader strategic considerations into your management decisions. You will gain a deeper understanding of how different business units function and of the interdependence between them. The programme will provide you the tools and insight to think strategically, enhance productivity, and engage in progressive leadership.

Who is it for?The Management Development Programme is suitable for you if you are an ambitious manager who aims to develop into a more strategic role in your organisation. Our programme is designed in a way that the core management principles and knowledge will apply to cross-functional roles, industries and sectors.

DurationPwC’s Management Development Programme includes twelve days of training (eighty hours) as open courses spread over a period of four months. These can also be tailored according to the requirements of corporate clients.

CertificateAt the end of the programme all participants will receive a certificate of completion from PwC.

The PwC advantageAs the world’s largest professional services firm, PwC employees have an in-depth understanding of the complexities of modern organisations. We have been developing our own people for over 100 years and many go on to lead the biggest and most successful organisations in the world. It is this deep experience of developing young professionals through to business leaders that we have built into the Management Development programme.


I don’t could think I could have put my finger on exactly one thing PwC’s Academy team did that made a difference, however looking back, I realise not once did they sell the Programme to me, what they did was share what they believed in, they shared their stories and their dreams.

Throughout the Programme I learnt that business is not about any one thing in isolation, it is not just about the numbers, the strategies, the leaders, economics, politics etc., the list is endless. I learnt that when you bring that endless list together, there is a beauty and order in business, and crucially at the heart of it all, business is about people, it is about you and me and how we interpret and understand the world around us how we choose to interact, treat, respect and value each other.

I have not become an instant expert in all things business related, instead I have became hopeful in all things business related and hopeful in the possibilities for my own future and what I will do next. I now have the courage to put my hand up and say when I do not understand and add my voice to the debate. To me understanding is key and yes, businesses affect our lives, however what we must not forget is that our lives also affect businesses and that we are not just passive bystanders, each of us are integral to the ebb and flow of the business cycle. We have choices to participate, reciprocate with more than just our hard earned cash and that my ideas, your ideas, my opinions and your opinions count.

Hazel SageProject Coordinator, Mott MacDonald

PwC | PwC’s Academy | 5PwC | PwC’s Academy | 5

Corporate and business strategy

Course structureManagement Development Programme StructurePwC’s Management Development Programme comprises of ten specially designed modules carefully chosen to provide a systematic framework and clear structure for understanding organisations.

We have developed a unique mapping technique to link the modules and create a successful business strategy.

Business breakdown and map

• Vision and mission statement• Stakeholder analysis• Corporate governance• Business mapping

(introduction)

Marketing and selling the value proposition

• Marketing overview• The marketing mix• Branding• CRM

• Critical success factors• External and internal

analysis• Strategies for innovation• Forecasting internal culture

Operational excellence

• Define and assess operations and business excellence

• Identify the link between strategy, operations, productivity and competitiveness

• Map the value stream and manage the supply chain

• Manage quality and set suitable performance metrics

Accounting and financial management

• Purpose of financial strategy• Financial statement analysis• Budgeting• Risk management

8 hours 16 hours 12 hours

12 hours12 hours


Project management and business processes

Management skills

• Personal effectiveness• Communication for

managers• Teamwork• Negotiation skills

• Motivate themselves and others• Different signs of motivation and causes of

demotivation • Recognise strengths and weaknesses to make

the best use of employee strengths• Identify team roles and effective delegation

Managing and motivating people

Linking it all together

• Innovation and entrepreneurship

• Conclusion to business mapping

• Introduction to the case study

• Group presentation

Leadership

• Leadership vs management• Emotional intelligence• Leadership styles• Action based leadership• Internal culture


• Project management methodologies

• The project life cycle• Business operations• Quality issues

12 hours 12 hours

12 hours 12 hours 8 hours


Module descriptions

PwC | PwC’s Academy | 9PwC | PwC’s Academy | 9

These introductory modules present an understanding of how businesses can be mapped through an outline of the main areas within all organisations. The business map is then used to introduce and (later) analyse in-depth competitive and strategic analysis through our three step process of Analysis (Position), Choice (Options for Growth) and Implementation. The modules outline the three levels of strategy, corporate, business and functional along with the objectives of each. The modules then delve into strategic positioning and whether an organisation’s position is appropriate given their competitive environment.

Strategies for growth and innovation in different environments are developed. One of the most important topics is the analysis of the critical success factors and key performance indicators that are used to gauge success.

On completion of these two modules, participants will:• Understand the drivers and consequences of

an ever changing business environment• Understand generic competitive strategies• Understand how to map an organisation and

its benefits in analysing an organisation• Understand the role and importance of

various groups of stakeholders• Understand the basic models used to conduct

external, industry, and internal analysis• Understand CSF’s, KPI’s and the Balanced

Scorecard• Be aware of the basic strategic options firms

have for growth• Understand the basic principles and

motivations of corporate governance• Understand the nature of business ethics and

how they can institutionalised

Core module 1 and 2 Business breakdown and map Corporate and business strategy



Core module 3 LeadershipThis module examines the role of leadership and its impact within the organisation. The distinction between leadership and management is introduced along with the objectives of each. It also explores different types of leaders and leadership styles. From this, participants gain an understanding of what type of leader they are, or in the future can become. As a corollary, participants will also identify what skills they can improve to become a more effective leader.

It explores how leaders can play a constructive role in problem solving and what pitfalls to avoid. Apart from leadership, the module also addresses negotiation skills. Practical negotiation skills, both internally and with external clients, are presented.

On completion of this module, participants will:• Appreciate the differing opinions around

leadership and the different aspects that encompass leadership

• Understand the differences between the goals of management and leadership. The link between the two should also be understood

• Understand emotional intelligence and its importance in developing leadership capabilities

• Appreciate the effects of leadership style on employees and firm

• Understand the relationship between leadership and power and consequences of mishandling of power

• Understand the action based leadership model• Appreciate the MBTI and its purpose• Appreciate the Social Styles assessment and

its purpose• Understand the importance of change

management within a leadership role and why leaders must master change management


Core module 4 Management skillsThe aim of this module is to provide the basics of effective management. Motivation and communication are critical topics in this section. Methods for motivation and how to identify motivational drivers at an individual level are investigated. The module analyses different types of communication and their evolutions with technological progress. It also explores how different communication styles can be received (positively and negatively) and how to adapt communication style depending on the audience. The module covers the basics of time and stress management. Tools for planning, both short term and long term, are also examined. Practical examples will be used to guide participants throughout the module.

On completion of this module, participants will:• Understand the role and goals of management• Comprehend the necessity of time

management, obstacles to time management and how they can be overcome

• Understand how to implement time management techniques to become more effective

• Appreciate the nature and importance of work – life balance

• Understand stress and its effects on both the individual and the firm via employee engagement

• Be able to implement techniques to deal with stress/work overload

• Understand the phases that teams go through to become effective and steps needed to move forward

• Understand the four key phases of negotiation• Understand how to effectively plan for a

negotiation• Have ability to apply basic negotiating

concepts (i.e. WATNA, BATNA, WAP, ZOPA)

Irfan Ahmed FaridGeneral Manager, Printpac

The content and subjects chosen were very relevant to today’s corporate environment and the content was well articulated by the expert trainers. The delivery was power-packed with practical ideas. The wrap up session was particularly very effective. The case study from Harvard and the simulation were highly insightful. Thank you for this valuable offering.


Core module 5 Accounting and financial managementThe goal of this module is to provide participants with a basic understanding of accounting and financial management. Additionally, the module aims to help participants understand the role of these functions within the organisation. It presents an overview of financial statements and key financial statement ratios that are pivotal for decision making. It explores the nature and purpose of finance management along with an examination of the link between corporate strategy and financial objectives. It introduces the concepts of working capital management, liquidity, cash flows, and the different sources of capital. The session will also include an overview of budgeting and the basics of risk management.

On completion of this module, participants will:• Understand what financial strategy is and its

various purposes• Grasp financial objectives and their

appropriateness• Know the purpose of financial statements and

their users• Understand the income statement, balance

sheet, and cash flow statement• Appreciate the objectives of financial

statement analysis• Be able to calculate basic profitability,

operational, and liquidity indicators• Appreciate the importance of cash flows and

their impact on liquidity• Know the difference between profit and cash• Understand working capital, budget and its

main objectives• Be able to create a basic operating budget• Appreciate the basic financial and investment

decisions and the key considerations when conducting analysis

• Understand what risk is and the different types of risks

• Appreciate the process of risk management


Optional module 1 Project management and business processesThis module provides an understanding of the principles and tools used for effectively managing projects and the operations of the organisation. Its aim is to not only demonstrate how an organisation manages its projects and operations but also how these decisions can create or destroy value. Specific attention will be given to the organisation’s value chain and the decisions surrounding it. It presents project management methodologies, the project life cycle and an understanding of the project environment. It will demonstrate how to plan and execute projects addressing key issues such as deadlines, resource management, reporting, monitoring, and quality control to ensure that key deliverables are met.

On completion of this module, participants will:• Understand what a project is and what is not• Understand the purpose of project

management• Understand project constraints and the link

between them• Know the project life cycle• Be familiar with key project • Documents and their purpose• Understand the business case and its purpose• Be familiar with project stakeholders and

their roles• Understand a project charter• Be able to construct a basic Work Breakdown

Structure (WBS)• Know the purpose and importance of cost

estimating, quality planning, HR planning, and communication

• Planning, and risk management• Know the key steps in building a project team• Understand stakeholder analysis• Be familiar with performance reporting and

risk monitoring• Understand key steps involved in project

closing

Asrar IsmailOrganisation Development, Al Jaber

Management Development Programme has been quite an exciting experience for me and have found it to be very useful and practical – mainly because we have had the experts that are working with companies bringing their practical expertise and their challenges in the classroom. I have realised that the connection with theory and the way of implementing in the workplace up-to-date which is perfect for those young dynamic adults who are keen on completing a course within months rather than dragging it on for years!


Optional module 2 Operational excellenceThe purpose of this module is to help define the framework for understanding operations, examine the value of operations in different organisations and explore topics like value stream mapping and supply chain to understand how to productivity can be improved. The module includes a practical overview of the core practices necessary to achieve operational excellence, and application of best practices to develop action plans for improving productivity in the supply chain and throughout the organisation. In addition this element of the programme covers the role of technology and metrics to achieve Operational Excellence whilst setting continuous goals to improve the processes, productivity and operations of an organisation.

Key outcomesAttending this course will be a valuable opportunity to capitalise on the trainer’s well rounded experience and in-depth knowledge.

On completion of this module, participants will:• Define operations and business excellence• Understand the role of operations in a

manufacturing and a service based organisation

• Identify the link between strategy, operations, productivity and competitiveness

• Assess the operations of an organisation• Map the value stream• Focus on process, flow and just in time• Manage the supply chain• Error proof their processes• Understand the role and value of technology• Manage quality and set suitable performance

metrics• Create a culture of continuous improvement

and problem solving


Optional module 3 Marketing and selling the value proposition Learning how to differentiate a product or service in the market place and communicating this uniqueness powerfully forms the core of this module. The module starts by presenting participants with a brief overview of marketing theory and tools and applying these to real life examples. Further into the module, customer segmentation and different tools available to analyse competition, marketing tools and concepts such as CRMs, market positioning, and customer segmentation are addressed. The module also covers the essentials in designing and executing a marketing calendar. Participants will also learn how to design an effective strategy for business development, build significant demand for their products by creating compelling ‘customer value propositions’ and becoming more skilled at communicating with impact to the modern customer.

Key outcomesAttending this course will be a valuable opportunity to capitalise on the trainer’s well rounded experience and in-depth knowledge in business development.

On completion of this module, participants will:• Build a customer segmentation strategy• Perform a competitor analysis• Create and position the value proposition• Understand how to select marketing channels• Design and implement a marketing calendar• Craft effective sales and marketing

communications• Gain an understanding of the building blocks

that gain attention and get prospects to buy• Develop a ‘tool-kit’ for mastering sales

conversations


Optional module 4 Managing and motivating peopleThe goal of this module is to provide participants with essential skills and knowledge to manage and motivate people for higher performance. Being an effective leader involves understanding the team and managing internal relationships. Drawing on theoretical frameworks, best practice and the trainer’s experience, this course offers vital skills for understanding the team, communication, problem solving, delegation, leadership and motivation. The course also covers the importance of coaching which is essential for businesses to get the most out of their teams whilst being beneficial for anyone in a leadership position who works with challenging personalities. It also covers leveraging of employee core strengths and the advantages of effective delegation in an organisation.

On completion of this module, participants will:• Motivate themselves and others• Identify and understand different signs of

motivation and causes of demotivation• Understand the true value of coaching to the

business and people• Recognise strengths and weaknesses of their

team and learn to make the best use of employee strengths

• Identify team roles• Delegate effectively

Ghada FarahKG1 Teacher, First Steps Nursery and Preschool

It’s better than I anticipated! I remember being told that the Management Development Programme would not be like a typical lecture at a university or school and I can’t stress on how true that was! Every word that is said is inspiring, mind – opening and makes one think more about a lot of things.


Linking it all together

We strongly believe one of the key strengths of PwC’s Management Development Programme is the focus on the link between our modules to show the interdependence between all areas of the organisation. This module concentrates on the interdependence between the sessions presented in the programme. It will revisit the business map presented in Module 1 so participants can apply their new understanding of the firm to the pivotal skill of business mapping. The balanced scorecard will be presented to demonstrate how to evaluate the overall performance of an organisation. A final section on entrepreneurship will also be presented. This will be followed by a Harvard Business School case study that will incorporate the learning points from the programme. A personalised assessment of the case study will be provided to each participant together with guidance on suggested future development goals.

On completion of this module, participants will:• Understand the key frameworks and models

that underlie the programme• Be able to apply the MAP to show the

interdependence between the modules and to analysing an organisation

Participating in PwC’s Academy Management Development Programme was an enjoyable learning journey. Working in a fast-paced industry with a constantly changing environment it important to stay up-to-date with new business intelligence and successful strategies in multiple disciplines. I chose PwC’s Academy because it offered the best experience with a concise organised curriculum and an extraordinary faculty. The location of the course and timings resulted in minimum travel, and hence, also contributed to arriving at my decision. The Management Development Programme is ideal for executives like me, who have no time for irrelevant information overload and welcome this intellectual, stimulating experience. The most valuable aspect from this Programme was that I have been able to apply the concepts to my work immediately, and see the results first hand.. The classes were stimulating and challenging; included real-world applications and Harvard business casestudies. While I enjoyed the formal academic program, the informal atmosphere and emphasis on character, integrity and teamwork was exceptional. I studied with rising stars in a variety of industries, and while we each had our expertise in our own field, our best times were those when we leveraged one another’s experiences. Being a part of a great class with a good mix of experience levels and industry backgrounds made this an enjoyable learning experience! The linking up at the end session, was a great way to also tie it together and put everything into perspective which was important for my next step to be an entrepreneur.

Astrid De MenezesBusiness Development, Schneider Electric


Notes:


Contacts

IV BorromeoQatar

T:+974 4419 2761E: [email protected]

Shaiju Joseph UAE

T:+971 56 418 9767E: [email protected]

Samar SayeghKSA

T:+966 56 064 3361E: [email protected]

facebook.com/PwCAcademyMiddleEast

PwC’s Academy Middle East

@PwCAcademy


© 2016 PwC. All rights reserved. At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services.

Find out more and tell us what matters to you by visiting us at www.pwc.com.

Established in the Middle East for 40 years, PwC has firms in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates, with around 4,000 people. (www.pwc.com/me).

161018-180624-ND-OS

www.pwc.com/pwcacademyme