pvuk 0214 61502357 communications

8/12/2019 PVUK 0214 61502357 Communications

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Running Head: BUSINESS MANAGEMENT

Communication

[Name of the Writer

[Name of the In!titution


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Bu!ine!! Management "

Ta#$e of Content!

Table of Contents........................................................................................................................2

Executive Summary.....................................................................................................................3

Introduction.................................................................................................................................. 4

Importance of Communication in Organiation............................................................................!

Communication "rocess in an Organiation................................................................................#

$orms of Communication............................................................................................................#

Internal versus External Communication..................................................................................#

$ormal versus Informal Communication...................................................................................%

Communication&s lin' (it) *anagement Concepts......................................................................%Communication and +uman ,esources *anagement.............................................................%

Communication and *anaging Innovation...............................................................................-

Communication and "erformance *easurement.....................................................................

Communication Tec)nology......................................................................................................./0

Communication of t)e *aterial Communications 1roup at Intel ................................................//

Intel Corporation Company ....................................................................................................//

*aterial Communications 1roup of Intel ...............................................................................//

T)e 1roup&s Communication Strategy..................................................................................../2

Conclusion and ,ecommendations.........................................................................................../3


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Bu!ine!! Management %

E&ecuti'e Summar(

The initia$ !ection of the re)ort ana$(!e! and de!cri#e! the #a!ic conce)t of

communication a! a t*o+*a( )roce!! of !hare idea!, thought! and information *ith other )er!on-

It further di!cu!!e! the )rimar( e$ement! of communication and touch u)on the a!)ect of

e'o$ution of communication o'er the (ear!- The ne&t )art of the re)ort !hed! $ight on the

im)ortance of communication from organi.ationa$ )er!)ecti'e- A! organi.ation con!i!t! of

different t()e! of )eo)$e and de)end! on their co$$ecti'e )erformance, it i! 'er( im)ortant to

integrate the *or/force through effecti'e communication !(!tem- It further e&)$ain! the

traditiona$ communication )roce!!e! in an organi.ation *here communication ta/e! )$ace in

#oth u)*ard and do*n*ard !)ira$- After that, form! of communication ha'e #een di!cu!!ed

*hich inc$ude interna$, e&terna$, forma$ and informa$ communication- The ne&t !ection of the

re)ort i! di!cu!!e! the $in/ of communication *ith other management conce)t! of human

re!ource management, inno'ation and )erformance e'a$uation- After that, different /ind! of

communication techno$og( ha'e #een di!cu!!ed *hich a!!i!t in em)$o(ee! to communicate in an

effecti'e, efficient and time$( fa!hion- The fina$ !ection of the re)ort ana$(!e! the

communication !trateg( and communication techno$og( u!ed #( Inte$ Cor)oration Com)an(- It

re$ate! $ate!t techno$ogica$ too$! and techni0ue! u!ed for communication #( the com)an( *ith

the increa!ed )roducti'it( of the em)$o(ee! in the organi.ation-


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Bu!ine!! Management 1

Communication

Introduction

Communication i! a *a( or )roce!! to !hare (our fee$ing!, thought!, idea! and

information *ith the other )er!on and to ha'e tho!e fee$ing!, thought!, idea! or information

under!tood #( the other )er!on- Communication can #e a one+*a( or t*o+*a( )roce!! and it

come! in man( form! $i/e *ritten *ord!, ora$ communication or #od( $anguage- The!e are a$$ the

*a(! *e uti$i.e in order to get our me!!age acro!!- Simi$ar$( the a))roach *e u!e for the!e

techni0ue! and the *a( other! )ercei'e it can great$( inf$uence our re$ation!hi)! *ith other!-

2erha)!, inter)er!ona$ communication i! the mo!t im)ortant form of communication *hich

e!ta#$i!he! our tru!t and credi#i$it( *ith other human! 34oug$o!, "56%, )- n-d7-

The e$ement! of communication inc$ude the communicator, the recei'er, the me!!age and

the medium through *hich that me!!age i! #een !end acro!!- It !hou$d a$!o #e ac/no*$edge the

ro$e of techno$ogie! here that ha'e !ignificant$( reduced inter)er!ona$ communication- The!e

techno$ogie! ha'e a!!i!ted u! to communicate an(time from an(*here and in a time$( fa!hion-

The communication it!e$f and the mean! to communicate ha'e e'o$'ed !ignificant$( o'er the

)a!t !e'era$ thou!and (ear!- 8rom ca'e )ainting! to the de'e$o)ment of !ign!, !)eech and )o!ta$

!er'ice, and no* *ith the techno$ogica$ in'ention! !uch a! te$e)hone and com)uter!, the

communication !tandard! ha'e #een tran!formed dra!tica$$(-

It i! a *ide!)read #e$ief that in toda(9! management *or$d, the future of an( organi.ation

de)end! on the /e( !ta/eho$der! and tho!e !ta/e ho$der! inc$ude interna$ a! *e$$ a! e&terna$ one!-

The( are the em)$o(ee! of the organi.ation, it! in'e!tor! or !hareho$der!, it! co!tumer!, it!

)artner! or the mem#er of the communit( in *hich the com)an( o)erate!- Hence, organi.ationa$

communication i! a method u!ua$$( de$i#erated among )eo)$e, grou)! and organi.ationa$ $e'e$!


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Bu!ine!! Management

*ithin organi.ation in order to accom)$i!h #oth indi'idua$ target! a! *e$$ a! co$$ecti'e one!-

Therefore maintaining re$ation! *ith them i! the /e( re!)on!i#i$it( of an organi.ation and the!e

re$ation! are made through the effecti'e u!e of communication 3Shu$man, 6;o#! 3Su$$i'an, "55;, )-


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Bu!ine!! Management =

Communication Process in an Organization

In a main!tream organi.ation, the head office de'e$o)! the main communication

)roce!!e! *hich are a$!o communicated *ith the regiona$ office!- The communication i!

)erformed through 'ariet( of *a(! *hich inc$ude! *ritten, 'er#a$ a! *e$$ a! through

techno$ogica$ too$! that inc$ude! te$e)hone, fa&, internet and !o on- In the !ame *a(, the

manager! in the organi.ationa$ hierarch( *or/ a! intermediate$( and the( are entit$ed to #ui$d u)

$in/! *ith the *ho$e organi.ation- The communication ta/e! )$ace in #oth do*n*ard and

u)*ard !)ira$- Mi!!ion, 'i!ion, management deci!ion! and a!!ignment! tra'e$ do*n to the

em)$o(ee! through midd$e+$e'e$ manager!- Simi$ar$(, the re)ort! and re!)on!e! to tho!e deci!ion

and a!!ignment! from the em)$o(ee! dri'e u)*ard! through the !ame manager!- So *hen *e

ta$/ a#out the f$o* of information *ithin an organi.ation, the )rimar( e$ement! inc$ude! the

encoder 3)er!on *ho i! !ending the me!!age7, decoder 3)er!on *ho i! recei'ing the me!!age7,

and mean! of channe$$ing 3the too$! u!ed to de$i'er that me!!age7 a$ong *ith the feed#ac/

mechani!m- The me!!age i! tran!ferred from !ource to*ard! the target-

Forms of Communication

Internal versus External Communication

The interna$ communication i! the )roce!! to e&change information *ith the em)$o(ee!

and other interna$ )artici)ant! *or/ing in 'ariou! di'i!ion! and de)artment! *ithin an

organi.ation- Both hori.onta$ and 'ertica$ communication ta/e! )$ace in interna$ form of


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Bu!ine!! Management

communication- Whi$e on the other hand, the e&terna$ communication ta/e! )$ace *hen *e

communicate or !hare information *ith the out!ide )$a(er!, grou)! and )artner! of the

organi.ation- The!e )artner! might inc$ude the !u))$ier!, co!tumer! or other e&terna$

!ta/eho$der! of the organi.ation-

Formal versus Informal Communication

8orma$ communication ta/e! )$ace in the form of meeting!, re)ort!, manua$! or form!-

Thi! /ind of communication f$o*! a$ong the $ine! of authorit( and management, *herea!

informa$ communication doe! not fo$$o* an( ru$e! or forma$ guide$ine!- In can #e a ca!ua$ or

)ri'ate$(+he$d communication #et*een co+*or/er!, em)$o(ee and manager, and !o on 34a'id et-

a$, 6;;1, ))- 666+667-

Communications link with Management Concepts

Communication and Human Resources Management

8or an( organi.ation, )eo)$e are the mo!t im)ortant re!ource- The human )otentia$ need!

to #e high$( moti'ated and a$!o trained to their #e!t to com)$( *ith the organi.ationa$ goa$!-

E'er( )er!on i! different from another *ith re!)ect to hi! )er!ona$it(, attitude, fami$( hi!tor(,

and the cu$ture he #e$ong! to- If managed )ro)er$(, the!e difference! can )ro'e to #e con!tructi'e

for the firm!- Communication )$a(! an im)ortant ro$e in the management of human re!ource-

The mo!t im)ortant re!)on!i#i$it( of the human re!ource manager i! to create a conduci'e

en'ironment for effecti'e communication #et*een the em)$o(ee! and to manage an atmo!)here

in the com)an( that i! fa'ora#$e for it- Therefore the manager !hou$d #e a rea$$( good $i!tener

and the em)$o(ee! !hou$d #e encouraged ta$/ o)en$( a#out the *or/+re$ated i!!ue! or an( other


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Bu!ine!! Management ;

)ro'iding *ith creati'e idea!, #ut the( are $imited to ma/ing #etter *a$$!- The( !hou$d ha'e the

)ro)er idea that cathedra$ *a$$! are indifferent to hou!e *a$$!-

A )reciou! fe* firm! communicate to a$$ of their em)$o(ee! the *a( third #ric/ $a(er

/ne* a#out the com)$ete conce)t of hi! *or/- Here, mo!t of the credit goe! to the cathedra$

ma/er! *ho ha'e communicated their )$an! and goa$! *hich *i$$ in return #enefit them- Becau!e

tho!e #ric/$a(er! are not >u!t #ric/ $a(ing *or/er!, #ut the( are 'er!ati$e human #eing! *ith their

*on )er!ona$it(, e&)erience, com)a!!ion, /no*$edge and )ride- ne #ric/$a(er might ha'e

tra'e$$ed Ea!tern Euro)e and ha'e !een man( different !t($e! of cathedra$!, !o he can !hare and

contri#ute a$$ /ind of idea!- Therefore there i! a !trong $in/ #et*een communication and

inno'ation- Therefore if an em)$o(er *i!h to !ee/ inno'ate idea! from it! *or/force, it !hou$d

effecti'e$( communicate the organi.ation9! 'i!ion-

Communication and Performance Measurement

2erformance mea!urement and contro$ i! the mechani!m of co$$ecting, critica$$(

e'a$uating and re)orting information $in/ed *ith the )erformance of an indi'idua$, or a grou) of

em)$o(ee! in an organi.ation- It can in'o$'e ana$(.ing and !tud(ing the !trategie! of the

organi!ation, and to e'a$uate *hether the out)ut i! intact *ith the re0uirement of *hat *a!

intended or !hou$d ha'e #een achie'ed 3Go)inath, "55;, ))- 6+;7- Again communication i!

crucia$ for the *ho$e )erformance mea!urement and contro$ !(!tem- The fir!t !te) of

communication in thi! area in'o$'ed the c$arit( of the me!!age and information de$i'ered to the

em)$o(ee regarding hi! or her recent a!!ignment- The em)$o(ee !hou$d /no* *hat he i! needed

to do- The !econd !te) i! a#out informing the em)$o(ee a#out the )erformance )erimeter! !et #(

the organi!ation and the #enefit! in'o$'ed if the em)$o(ee ha! #een a#$e to reach that #enchmar/-


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Simi$ar$(, the em)$o(ee !hou$d a$!o #e informed a#out the )ena$t( or con!e0uence! he or !he i!

going to dea$ *ith if that em)$o(ee fai$! to com)$( *ith the !et #enchmar/-

The fina$ !te) i! a#out informing an em)$o(ee a#out hi! or her )erformance !tatu!, *hi$e

em)$o(ee! *ith good 0ua$it( *or/ are a))reciated a! it *ou$d #oo!t their mora$e- Whi$e *ea/

area! are #rought into the /no*$edge of tho!e *ho are $agging #ehind the )erformance !tandard!

!et #( the firm- Simi$ar$(, tho!e em)$o(ee! are further faci$itated on ho* the( !hou$d im)ro'e in

tho!e area!- Therefore an o)en communication cu$ture in an organi!ation doe! a*a( *ith a$$ the

am#iguit( in em)$o(ee9! mind regarding their >o# de!cri)tion and )erformance #enchmar/,

*hich automatica$$( re!u$t! in enhanced )erformance from the *or/er-

Communication Technology

Tho!e da(! are $ong gone *hen )eo)$e had to re$( on >u!t face+to+face contact in order to

communicate- When a )iece of information had to go from one hand to another in order to get to

it! target *or/ing at a di!tance- Toda(9! *or$d )ro'ide! u! *ith man( *a(! through $ate!t too$!

!uch a! te$e)hone, fa& machine or e+mai$- ther modern *a(! to communicate $arge audience are

through the u!e of )re!entation!, $etter, re)ort! or memo 3Su$$i'an, "55;, )-


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communicate im)ortant information in!ide organi.ation- IT ha! tota$$( re'o$utioni.ed the

communication frame*or/ #( integrating a$$ the interna$ and e&terna$ !egment! of organi.ation

*hich ha! he$)ed in nurturing time$( information for a$$ the de)artment! 3Chri!ten!en, 8irat @

Tor), "55


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Bu!ine!! Management 6"

The Groups Communication !trategy

The Materia$ Communication! !trateg( i! to de$i'er information to the em)$o(ee that i!

accurate, effecti'e and mo!t im)ortant$( time$(- The o#>ecti'e! of their communication are to

create, maintain and increa!e it! effect- The !trateg( encom)a!!e! ne* a*arene!! and a fre!h

#eha'ior- It i! a#out a change that create! moti'ation and e&citement- The communication that

!ee/! gro*th, $e!!en! critici!m, increa!e! fa'ora#$e attitude!, reduce! di!harmon( and decrea!e!

turno'er- Therefore, Inte$ ha! de'e$o)ed a !e'en+!te) need! a!!e!!ment frame*or/ in order to

a!!e!! need! for each communication, that a!!i!t in getting a 0uic/+!tart on )$anning and

de!igning communication 3Simmon!, "55;, )- n-d7- The ta#$e #e$o* i$$u!trate! )$anning !te)

u!ed #( Materia$ Communication!

4efine Communication #>ecti'e!S)ecific rea!on for communicating

Fi!t e( Mea!ure! 4e!ign action to moti'ate audience to ta/e the

action (ou need them to ta/e

Identif( e( AudienceGather information !)ecific to the audience

Under!tanding Communication Channe$!Identif( channe$! and )$ot time$ine for each

E&amine Co!tCo!t 'ar( and de)end! on communication

channe$!, techno$og( and re!ource a'ai$a#i$it(

Te!tRun the me!!age and channe$ on !ma$$ te!t

audience

E!ta#$i!h Indicator!4etermine !ucce!! factor


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Bu!ine!! Management 6%

"elivery Channels and Communication Technology

A! one can te$$ that communication i! the #ac/#one for !uch a $arge organi.ation $i/e

Inte$, it u!e! a))ro)riate communication and de$i'er( channe$! com)ati#$e *ith their #u!ine!!

need!- The com)an( u!e! orthodo& too$! for communicating !uch a! te$e)hone, fa& and e+mai$-

Simi$ar$( 'ideo+conferencing i! u!ed to communicate *ith e&ecuti'e! in different region!- The

Materia$ Communication! Grou) )ro'ide! a range of on$ine too$! to he$) Inte$ *ith it!

communication need!- Materia$ Doice! i! a #i*ee/$( e$ectronic ne*!$etter de$i'ered to a$$ the

em)$o(ee!- The $in/! *ithin the ne*!$etter ta/e! an em)$o(ee to a 'oice mai$ or a 'ideo that

inform! him a#out ne* information- There i! a$!o a chat room named C(#erTa$/ *here )eo)$e

from different #u!ine!! unit! are a'ai$a#$e on$ine a!!i!t em)$o(ee! *ith their concern! and

0uerie!- 8or fu$fi$$ing the communication need!, communication training! are a$!o )ro'ided to

the em)$o(ee!- Moreo'er, a !im)$e )orta$ ha! #een de'e$o)ed and connected through the internet

*here each and e'er(thing i! communicated to the em)$o(ee- 8rom hi! recent a!!ignment! to hi!

ne&t and from hi! )erformance to hi! ne&t team meet, e'er(thing i! there on each em)$o(ee9!

o*n )orta$- Fa!t #ut not the $ea!t IT+#a!ed cu!tomi.ed #u!ine!! !o$ution! that inc$ude ER2 and

SA2 are uti$i.ed in order to integrate a$$ the interna$ and e&terna$ !ta/eho$der! of the com)an(-

The a#o'e mentioned techno$ogica$ a!)ect! !ho* u! that ho* much techno$og( ha! contri#uted

to e!ta#$i!h and de'e$o) communication !tructure in Inte$ Cor)oration-

Conclusion and ecommendations

Communication i! the e!!entia$ )art of human $ife and there9! a human need to

communicate e'er( time- rgani.ation! are run #( the grou) of )eo)$e and *ithout )ro)er

communication, the 'er( conce)t of the organi.ation *ou$d !ei.e to e&i!t- The re$ation!hi) and

interaction #et*een the em)$o(ee! in an organi.ation great$( affect! it! )erformance- Therefore


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mo!t of the organi.ation! !u))ort o)en communication en'ironment *here em)$o(ee i! *e$$

connected and inter$in/ed to the !u)er'i!or-

4e!)ite the im)ortance of effecti'e communication in an organi.ation, man( com)anie!

are !ti$$ !trugg$ing to )ractice thi! conce)t )ro)er$(- Some of the rea!on! inc$ude the i!!ue! of

!trateg( other! inc$ude !trateg( not )ro)er$( communicated to the em)$o(ee! #ecau!e it i!

con!idered confidentia$, *hi$e !ome organi.ation! fai$ to de'e$o) a))ro)riate $ine! of

communication from to) to #ottom- So organi.ation! !hou$d communicate it! !trategic goa$!

*ith the em)$o(ee! in order to gi'e #oo!t to their mora$e and moti'ation- It a$!o he$)! in

contri#ution *ith re!)ect to inno'ation from em)$o(ee!-

A)art from that, e'er( organi.ation ha! it! o*n communication need! and a cu!tomi.ed

)$an need! to #e de'i!ed #( the management of that organi.ation after ana$(.ing the !tructure of

organi.ation and it! communication need!- Communication )ractitioner! !hou$d ha'e the )ro)er

idea a#out *hat /ind of information i! needed #( each em)$o(ee and *hich techno$og( !eem!

#e!t to de$i'er that information- The techno$og( !hou$d #e !im)$e to u!e, time$( and effecti'e-

8a!t information e&change a$!o increa!e! the readine!! of em)$o(ee! to*ard! interna$ or e&terna$

en'ironment change! and effecti'e communication a$!o re!u$t! in #etter cri!e! management-

Therefore, )ro)er communication management cou)$ed *ith the a))ro)riate, ea!( to u!e

techno$og( contri#ute! to*ard! integrating a$$ the de)artment and em)$o(ee! *ithin tho!e

de)artment *hich $ead! to the fu$fi$$ment of organi.ation goa$!-


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Reference!

Bordean, I, 3"5667 The Im)ortance of Communication in Human Re!ource! Management, ))-

66;+6"6, #niversity of Galati, 4ata retrie'ed from htt):>ourna$!-uni'+

danu#iu!-roinde&-)h)euroeconomicaartic$e'ie*661;;=1 ))- 6"6 on 8e#ruar( 65,

"561

Chri!ten!en, F-, 8irat, 8- and Tor), S- 3"55


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Bu!ine!! Management 6=

2air, D- And Bo($e, 4- 3"557 Interna$ and e&terna$ communication and co$$a#oration,!CM

"ew #ork, pp. 305-309, Data retrieved from htt):d$-acm-orgcitation-cfmJidK65;;5

on 8e#ruar( 6, "561-

Sethi, 4- and Seth, M- 3"55;7 Inter)er!ona$ Communication: Fife#$ood of an rgani.ation- The

I#P $ournal of !oft !%ills, ))- "6+"=, 4ata retrie'ed from

htt):)a)er!-!!rn-com!o$%)a)er!-cfmJa#!tractidK6"=55 on 8e#ruar( 6, "561-

Shu$man, G- 36;

pvuk 0214 61502357 communications

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