putting yourself out there; blogging your personal brand
DESCRIPTION
How to establish your personal brand through blogging, a three stage model: Learn, Share, Connect. Strategy and tactics for presenting yourself online, building a presence, and connecting with others.TRANSCRIPT
Putting yourself out there blogging your personal brand
Tom CataliniNovember 5, 2011Suffolk University
LEARNWHY?
SHARECONNECT
LEARNHow to blog
✦mechanics✦style✦mindset✦culture
The best way to l e a r n a b o u t social media is to participate
enclavespeopletopicspatternsinterestsideasresourcessourcestoolsE
XP
LO
RE
Listen, then speak
...and think about what your personal brand should be...
Books!
LEARN✦mechanics✦style✦mindset✦culture
Recap
...and consider what you might want to
contribute to the conversation...
SHARE✦become visible✦establish a presence✦put forth ideas✦build influence
Set the tone for your personal brand
nameavatarshort bioabout pagepersonal interestsopinionslocationthemesideasW
HO
AR
E Y
OU
?
...and WHY do I care?
BLOGHOME BASEONLINE
YOUR
You need aTHEME
...but it can be F L E X I B L E
PUBLISH your ideas
You’ll need to be
CONSISTENTif you want to become
ESTABLISHED
You’ll need to become
ESTABLISHEDif you want to become
INFLUENTIAL
✦become visible✦establish a presence✦put forth ideas✦build influence
SHARE Recap
...and be open toconnecting
around ideas...
CONNECT
✦reach out✦discover new circles✦try new platforms✦be a good host
Establish your reputation
HELLO
comment on other blogs
connect on other platforms
other peopleand see where they go
FO
LLO
W
new peopleM
EE
T
DISCOVERnew venues
Make sure your blog is
Welcomingand
Easy to navigate
...and be a gracious host
CONNECTRecap
✦reach out✦discover new circles✦try new platforms✦be a good host
LEARNSHARECONNECT
?http://About.me/TomCatalini