putting the strategy in client strategy by jess3
DESCRIPTION
Made with love and learnings by JESS3. Originally presented by JESS3 Associate Director of Client Strategy Sheri Cook to the University of Oklahoma AdClub on November 27, 2012.TRANSCRIPT
![Page 1: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/1.jpg)
![Page 2: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/2.jpg)
LOS ANGELES
OKLAHOMA CITY
WHO IS ?
PORTLAND CHICAGO
WASHINGTON DC
![Page 3: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/3.jpg)
![Page 4: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/4.jpg)
![Page 5: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/5.jpg)
![Page 6: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/6.jpg)
CLIENT
![Page 7: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/7.jpg)
![Page 8: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/8.jpg)
![Page 9: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/9.jpg)
![Page 10: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/10.jpg)
FEEDBACK
![Page 11: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/11.jpg)
![Page 12: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/12.jpg)
![Page 13: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/13.jpg)
NOVEMBERFeedbackon motionproject due
Feedbackon motionproject due
Feedbackon motionproject due
![Page 14: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/14.jpg)
![Page 15: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/15.jpg)
![Page 16: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/16.jpg)
![Page 17: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/17.jpg)
![Page 18: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/18.jpg)
![Page 19: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/19.jpg)
ASK THE RIGHT QUESTIONSTRIAL AND ERRORLOOK, LISTEN AND FEEL
![Page 20: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/20.jpg)
1 1
![Page 21: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/21.jpg)
![Page 22: Putting the Strategy in Client Strategy by JESS3](https://reader033.vdocuments.mx/reader033/viewer/2022052311/558a98eed8b42a8e358b46d3/html5/thumbnails/22.jpg)