putting the plus in google plus: secrets of g+ search ranking by mark traphagen
DESCRIPTION
Putting the Plus in Google Plus: Secrets of G+ Search Ranking by Mark Traphagen @marktraphagen of Virante. SMX Social Media Marketing Las Vegas November 2013: Session: Google+, Authorship & SEO Issues For Social Media #smxsocial13 #smx #14A Still not convinced Google+ is a social platform you need to pay attention to? This session will take an in-depth look at how your Google+ presence, +1′s and creating authoritative identities for your brand and individual bloggers can impact traffic from Google search results. Panelists will demonstrate real traffic and engagement metrics from Google+ and help you troubleshoot issues with authorship and G+ data.TRANSCRIPT
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Virante Web Marketing
Mark Traphagen
Director of Digital Outreach
Putting the Plus in Google+
Secrets of G+ Search Ranking
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Virante Web Marketing
Mark Traphagen - Director of Digital Outreach - #smx #14A
● 70,000 followers on
Google+
● Communities w/
combined membership
of 20,000+
● Top 500 US Google+
user (CircleCount.com)
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
10K, 2 +1’s
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
10K, 2 +1’s
60K, 35
+1’s
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Secrets Revealed!
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Profiles Have PageRank
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Pages Have PageRank
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Communities Have PageRank
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Internal PR
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ External PR
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Fitness &
Nutrition Community
4 Links on
High PR Blogs
Went from pg. 8 to
pg. 1 for
"fitness & nutrition"
(Stayed there 3 months!)
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google Authorship &
Author Rank Community
#1 for “google authorship and
author rank”
11,200 members (incl. many
high PR profiles)
320 external links/41 domains
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
www.prchecker.net
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
G+ PageRank
External Link Study
Thanks to Paul Shapiro for
data collection!
blog.paulnshapiro.com
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Profiles per PageRank Level
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Majestic Citation Flow
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Majestic Trust Flow
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Citation & Trust Flow
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Authorship vs. Non-Authorship PR
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Authorship Is Link Building
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Feb 6, 2012
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Mark Traphagen | Virante.org | @marktraphagen
1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 - Share of Google+
post by friend
5 - Home page of site
6 - Inside page of site
7 - Another page of site
8 - Another page of site
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Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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bit.ly/gplusnetwork
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Advantages of a strong
Google+ Network:
● More reshares
● More recommendations
● More personalization
influence
● Higher PageRank
authority in search
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+1 Button on All Your Content
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google Authorship
link authority
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Page Verification
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Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
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Mark TraphagenDirector of Digital Outreach
Virante.org
Google.com/+MarkTraphagen
@MarkTraphagen
All My Google+ Guides:
bit.ly/gplusguides