TOM ANTHONY

Putting the Love back into Links

TOM ANTHONY

Tom AnthonySEO Consultant @ Distilled

Twitter:!! @TomAnthonySEO

Google+:! gplus.to/TomAnthony

Email:! ! tom.anthony@distilled.net

Blog:!! ! tomanthony.co.uk

TOM ANTHONY

TOM ANTHONY

1997: Google ‘discovers’ links.

TOM ANTHONY

Does Google still trust links?

TOM ANTHONY

LINKS

LINKS

TOM ANTHONY

http://www.seomoz.org/article/search-ranking-factors

TOM ANTHONY

What are Google waiting for?

TOM ANTHONY

Link Profile Tool: dis.tl/link-profiler

TOM ANTHONY

Link Profile Tool: dis.tl/link-profiler

TOM ANTHONY

Link Profile Tool: dis.tl/link-profiler

TOM ANTHONY

TOM ANTHONY

When is the Link Panda update coming?

(Koala?)

TOM ANTHONY

http://edgyseo.com/seo/seo-tips-2012/

What SEO Techniques Should We Stop Using In 2012?

TOM ANTHONY

http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

“We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”

- Google Search Blog

TOM ANTHONY

“We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

- Matt Cutts

TOM ANTHONY

TOM ANTHONY

~100,000,000 links

20,000 - 30,000 domains

De-indexed:

=

TOM ANTHONY

Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/

Panda 3.4Link Network De-Indexation

TOM ANTHONY

TOM ANTHONY

dis.tl/link-cleanup

TOM ANTHONY

Putting the love

back into links...

TOM ANTHONY

TOM ANTHONY

Google Webmaster Tool can give insight into future ranking factors.

Posts I’ve written across the web

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Social Shares affect sites/pages rather than links.

TOM ANTHONY

TOM ANTHONY

AuthorRank will originate from the Social Graph but links will also help.

TOM ANTHONY

Author’s will enhance the power of their links according to their AuthorRank

AuthorRank

=AuthoredPageRankPageRank

X

TOM ANTHONY

Trusted authors will augment links more than lesser known authors.

2.5

= 197.6

X

1.4

= 9.16.5

X

www.seomoz.org

www.distilled.net

TOM ANTHONY

Google+ isn’t a black box to Google, as Twitter was.

TOM ANTHONY

TOM ANTHONY

•Become a trusted author.

•Targeting trusted authors for links.

TOM ANTHONY

whereto

who

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Author

Social Following

Hot or Not?

Where else they write

TOM ANTHONY

Author

Social Profiles

Where else they write

Social Following

Hot or Not?

Social Following

TOM ANTHONY

Introducing...

Author Crawler

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Download the tool:dis.tl/author-crawler

Follow me:

@TomAnthonySEOgplus.to/TomAnthony