putting social media to work for you
DESCRIPTION
Putting Social Media to Work for You. By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators. Social Media Revolution. http://www.youtube.com/watch?v=NhPgUcjGQAw. Web 1.0 = Information. Web 2.0 = Information + Action + Communication. Real-time web updates - PowerPoint PPT PresentationTRANSCRIPT
Putting Social Media to Work for You
ByJay Jenkins
With thanks to Connie Hancock and Jenny NixonUNL Extension Educators
Social Media Revolution
http://www.youtube.com/watch?v=NhPgUcjGQAw
Web 1.0 = Information
Web 2.0 = Information+ Action+ Communication
Features of Web 2.0• Real-time web updates• Community support and
loyalty• Increased workforce and
worker connectivity• Dynamic web features
increase market• Enhanced retail
opportunities
http://search.twitter.com/
Things to Accept
• Your Website is one of the MOST important marketing tools.
• Your audience is active online.
• Technology can make your life easier!
• A Facebook account• A Flickr account• A Twitter account• A LinkedIn account• Created a Blog• Uploaded a Youtube video• Created Podcast
How many of you have…….
Craig Churchill - Facebook
Nebraska Tourism - Facebook
http://www.facebook.com/VisitNebraska
Facebook Search
FacebookTips for Facebook Business Pages• Practice with a personal account first• Create a business page from your personal user
account• Maintain administrative rights to your business page• Upload photos/video• Market Research
• Through polling application• Direct Target Marketing
• http://www.facebook.com/advertising/?src=fbj9
Twitter• Microblogging
o 140 characters
• Anatomy of a Tweeto # = hashtag - used before a word
#birdingo @ = direct message - used before a name
@cccowmano Shorten URL
http://bit.ly http://www.tiny.cc
Twitter Hashtag #birding
Twitter - texbirds
Blogs• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup
http://nebraskabirding.blogspot.com/
Blogs• Easy to Create
o http://wordpress.com o http://blogger.como http://typepad.com
Import Blogs = Increase Effectiveness
YouTube
• YouTube Create a Profile Upload Videos
• Embed in website
http://www.youtube.com/user/NebraskaTourism
youtube
Extreme Bird Watching - Youtube
Get Started with Bird Watching
Podcasting
• Subscription based - RSSo Audio castso Video casts
Video Episode• Create video
o Upload to youtube.com
o Upload to podcast
o Link file to website
Flickr• Upload Photos
o Utilize tags and descriptionso Join Groups
• Embed photography into website• Nebraska/Loess Hills Birds
o http://www.flickr.com/groups/nebraska_birds/
Flickr - groups
Flickr - groups
Flickr - groups
Link Flickr and Facebook• Flickr
o Notify Facebook with a post to your newsfeed when new photos uploaded
• Facebooko Share Flickr photos with Facebook friends
Ning
RSS• Real Simple Syndication
http://en.wikipedia.org/wiki/Rsso Blogso Podcastso News Storieso Subscription based
RSS• Readers
o Google Reader - http://www.google.com/reader Google Reader Help -
http://www.google.com/support/reader/o Bloglines - http://www.bloglines.com/o Newsgator - http://www.newsgator.com/
RSS
RSS
RSS subscribe
RSS Feed Reader
There is more to the “Social” story to the "Social" story• Many more social sites
o http://www.go2web20.net/ • Other social media to consider:
o Friendfeedo MySpaceo Diggo Deliciouso Toodledoo LinkedIn
Before you get started• What do I need?• What am I using the site for?• Who’s attention am I trying to get?
http://inc.com
More Questions• Which sites?• Who?
• Manage• Access• Personality
• How personal?• Privacy settings?
http://inc.com
Things to Do1.Comment on other’s posts2.Ask questions in your posts3.Post links and threads4.Post relevant events
http://searchenginewatch.com/3635372
Four Steps for Social Marketing Success
Promoting on Social NetworksDO1. Make it compelling/benefit-based2. Talk about new or unusual features3. Include discounts or savings
DON’T1. Don’t continually sell2. Don’t fall short of the expectation that you’ve set
http://inc.com
Marketing Strategy• Need a Social Networking/Media Strategy
o Research customero Determine time commitment
• Building relationships and reputations• Adding value to conversations relevant to your
business.• Analyze
o What marketing worked well?o What marketing didn't work well or not at all?o Are there any standout reasons?
One Piece – Many DeliverablesWrite content for blog • Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which
automatically goes to Facebook
Create a video• Post a link on website• Upload to youtube• Upload same episode to your ITunes podcast
Talk about different things - not just about yourself! Make it 'interesting'!
Good Solid Content• Make content relevant• Get straight to the point
o First sentences in a paragrapho Use bulleted lists
• Use facts and figureso Reduced by 20% instead prices reduced
• Clear call to action• Use terms and phrases• Write 50% less than for print• Write for “scan-ability”
Content is the number one reason people come to our Web sites
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University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.